The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Wanna know the secret of the most successful agencies? They don't chase new clients. Because they know where the REAL gold mine is: their current clients. Treat 'em right. Keep 'em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. In this episode of the podcast, we talk about: Taylor's inspiration for pivoting from digital marketing to client management agency What is a client account manager (& what exactly do they do on a day-to-day basis)? 4 signs it's time to hire an account manager for your agency The importance of proactive communication to your client relationships Taylor's Daily-Pulse methodology for making clients feel like you're really moving the needle on their account Her tips & tricks for showing clients you're in their corner Everything she teaches in CAM school, from creating SOPs to sending reports Slice, dice, push — Taylor's social media content repurposing strategy Which parts of her business she outsources and how Why she had to remove Facebook & Instagram from her phone (& you might consider it too!) Where to get your FREE, templated client onboarding checklist …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Today our guest is Taylor McMaster, the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management services. Taylor leads a team of Client Account Managers at DOT & Company, training the CAMs to work with different agencies. To date, they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT team ensures their client experience is smooth like butter. Website: https://www.dotandcompany.co/ The Happy Clients Podcast: https://www.dotandcompany.co/podcast Facebook: https://www.facebook.com/dotandcompany Instagram: https://www.instagram.com/dot_and_company/ YouTube: ​​https://www.youtube.com/channel/UC9_2hri1R1uaNTGeZr0Oyxg/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/203

You hear a lot about the power of content marketing to attract your target audience and build your authority — but what if you're not a natural writer? I'm with you! Sitting down to write a blog post was like pulling teeth for me. Podcasting changed EVERYTHING for my business (THIS podcast is on Apple's list of top-100-rated marketing podcasts, y'all!). But starting a podcast is just the first step. The next? Getting ears on it! Join us in this episode as Hello Podcast Media Founder Brittany Rincon reveals her top tips for marketing your podcast on social media. In this episode of the podcast, we talk about: Brittany's passion-led journey from podcaster to founder of a boutique agency offering podcast launch and management services How to use social media to market your podcast (hint: plan ahead!) Her "bucket" approach to managing social media as a service-based business owner Why her strategy for Instagram Posts is different from Stories 5 types of Stories she posts (that you can take inspiration from right now!) Can you guess which social platform Brittany got the majority of her clients from? Her tips, tools, and tricks for making sure her time is well spent using social media as a tool to grow her business What to do to avoid getting sucked into scrolling social media for hours TikTok 101 ➡️ where to get it now! My prediction for the role your captions could play in getting found on social media soon Interested in using a private podcast as your next lead magnet? Listen now for Brittany's 🎉 FREE training 🎉 …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Brittany Rincon is a boy mom to 3, lover of a strong cafe con leché, and a podcast strategist. She founded Hello Podcast Media, a podcast launch + management boutique agency that helps women entrepreneurs, especially women of color, use the power of audio to align their podcast to their content marketing and streamline their podcast content creation processes. After nearly a decade in the classroom and a doctorate degree in education, Brittany started a podcast to share her own experiences with other educators. What started as a passion project quickly turned into something larger with a growing audience, signing on with a popular podcast network for educators, and countless people asking, "How did you do that?!" As an educator at heart, Brittany started helping others launch their own podcasts in order to make a larger impact on their communities. In less than a year, Brittany had helped bring to life over 25 new podcasts and knew she had created something worth developing. She founded Hello Podcast Media in order to help women, especially women of color, use their voices as the center of their marketing strategies by providing launch support, podcast monthly management, and private podcast creation. Hello Podcast Media is a full-service podcast management company providing women with analytics, podcast content development, and so much more to make their podcast dreams a reality. Website: www.hellopodcastmedia.com Instagram: https://www.instagram.com/brittrincon/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/202

3 words: Micro. Video. Content. It's the name of the game on social media right now. But what if you're "not a video person"? Good news… You don't have to be a natural-born video star to crush it on TikTok. And pretending won't work (plus, will drain your energy). Instead, do what I do: play to your strengths. I'm a talker, so talking-head-style videos are my thing. Next, listen to this episode today for my 3 easy ways to create micro video content, so you can start showing up in the world — the way YOU want to. In this episode of the podcast, I talk about: What micro video content is Which platforms micro video content perform best on 1 minute, 5 minutes, 10 minutes — the ideal video content for quick wins Why you should leverage TikTok, even if you're not creating video content yet My go-to shortcuts for shaving some serious time off your video content creation How to decide which type of micro video content to create Are you making this BIG mistake with TikTok and Instagram Reels? Talking-head-style content: what is it and how do you create it? The formula for becoming memorable on social media Where to get a quick, FREE script to jumpstart your micro-video-content journey TikTok vs Instagram: where to edit your micro video content This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/201

That coach has thousands of followers. This influencer's making millions after just one year in the game. And you? Maybe you're struggling just to post everyday because you're busy getting your business off the ground. Worse? You're feeling bad about it. And therein lies the problem with putting our lives online: no one talks about the failures and setbacks they've encountered on the road to success. Well get ready to feel a whole lot better because in this episode, you'll hear my 7 biggest marketing fails (& HUGEST win). So listen up y'all. In this episode of the podcast, I talk about: What my first taste of (PAID) online success looked like The genius move that saved my interview with Steve Madden in 2008 (thanks mom!) 2 HUGE reasons not to buy followers How NOT to let content creation take a backseat when your business starts taking off The #1 platform for getting your online business discovered (that still sends my agency new leads) THIS channel was a game changer for my business Are you wasting time on social media (like I did)? Listen to find out now The marketing fail that burned up so much of my time (& how to avoid making the same mistake) Why social media feels very hard for a lot of business owners and marketers How to get access to the Savvy Social School for an entire year for 🎉 FREE 🎉 This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/200

You hear about Instagram Reels going viral all the time — but what does it really take to make such magnetic video content? "Modern social media queen" Becca Booker's here to share how she grew her account from 5k followers to nearly 20k (& built a successful social media marketing agency) in just two years. Plus get her pro tips for creating your Reels. In this episode of the podcast, we talk about: How Becca went from custom coding her MySpace profile in middle school to running a profitable social media agency (with 3 employees!) right after college What to do if you're unhappy and unhealthy from stress in your corporate job and want to manage social media instead Lives vs. Reels — should giving away FREE content differ across mediums? The 411 on whether or not explosive follower growth can help or hurt your business Becca's process for creating Reels, including how long she spends on them Our favorite video editor for filming Reels (hint: not IG) Where to remove the TikTok watermark, so you can quickly and easily repurpose your videos to Instagram If you want to "make money for making reels," do THIS What to do if your clients say "I don't have time for this" to making Reels Why she recommends charging by the hour for Reels Tips and tricks for getting started showcasing your business with Reels …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Northern-California made, Becca received a double-major in Marketing and Journalism from Barrett, The Honors College at ASU and now lives under the sun in Phoenix, Arizona. Shortly after graduating, Becca created her business and quickly became a respected entrepreneur in the valley. Dubbed the "modern social media queen" by AZ Foothills, Becca is revolutionizing the social media game and inspiring brands to use innovative tactics to grow their social media. She also is a loving dog mom of Jojo the Heeler mix (why yes, her dog has an Instagram), and can be found with a Venti Iced Soy Matcha Latte in hand at almost all times. Website: https://www.homemadesocial.com/ Instagram: https://www.instagram.com/homemadesocial_/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/199

Most new social media managers find clients on job marketplaces. But if you don't have hours to burn competing for contracts… …try a paid course. That's where I've found some of my best clients — clients who can afford my services. My secret to standing out? You're gonna laugh! My husband loves to tease me about this: I'm the star student, the one who reads the whole book AND takes notes before writing my report. I show up. Get seen. And heard (including when I talk about my business!). Try it! And listen to this week's episode for the 4 other places to find your perfect-fit clients. In this episode of the podcast, I talk about: Where your DREAM clients are hiding Tips for whatever stage of your growth journey you're in right now: newbie, mid-size freelancer, or veteran entrepreneur The 411 on Fiverr and Upwork for finding new clients What to do if you're struggling competing in a saturated market (with many lower-priced competitors) How you can hone your other skillset: managing clients Referral partners: Who are they? And why do you NEED them? Why you don't need tons of clients, just a solid group of GOOD clients Should you use social media marketing to get clients? How you could have me sending you leads as early as NEXT fall This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/198

What do Google, YouTube, and Pinterest share in common? They're all a HUGE marketing opportunity for your business. Take my mom's friend. She recently posted a photo of a chocolate-covered, heart-shaped pretzel for Valentine's Day. Her inspiration? Pinterest. People start their buyer's journey on Pinterest just like they do on Google and YouTube. Because they're all search engines. In this week's episode, owner and founder of Simple Pin Media, Kate Ahl, offers strategic, data-driven tips for turning pin-spiration into sales. In this episode of the podcast, we talk about: Why Pinterest marketing is different from social media marketing Kate's journey from living on food stamps with her family of 5 to running a Pinterest agency serving hundreds of clients (& employing a team of 35!) The Inspire-Inform-Decide Pinterest buyer's journey Kate uses at her agency 2 key metrics to track in Pinterest analytics Blogging → how important is it to your Pinterest marketing strategy? The BIGGEST mistake business owners make when tracking their results on Pinterest What to do if you don't want to write a long blog post, but you need to walk your audience through a complex idea Kate's "Content Lineage" approach to content creation (& which platforms she prioritizes) What the future holds for Pinterest Changes Pinterest is making to shorten the Pinterest buyer's journey …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Kate Ahl is the owner and founder of Simple Pin Media, a Pinterest management and marketing company. Through their work with over 700 Pinterest accounts, they take a data driven approach to crafting a Pinterest strategy that aims to help their clients and students find their perfect person on Pinterest. Kate teaches thousands of people about Pinterest marketing through various speaking engagements and her podcast, the Simple Pin Podcast. Website: https://www.simplepinmedia.com/ Pinterest: https://www.pinterest.com/simplepinmedia/_created/ Instagram: https://www.instagram.com/simplepinmedia/ Facebook: https://www.facebook.com/simplepinmedia LinkedIn: https://www.linkedin.com/in/kate-ahl/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/197

Years of no sleep. Feeling constantly on edge, even around the people supporting you through your entrepreneurial journey. Is this YOU? What if you could shrink your 16-hour workday to just 6? And reclaim the warm individual you used to be (before you started your own business)? YOU CAN! Because productivity powerhouse Kris Ward is here to share her Win-the-Hour-Win-the-Day philosophy for running your biz and social media. In this episode of the podcast, we talk about: How Kris built a business that not only survived — but thrived — during her absence to grieve the loss of her husband Her strategy for slashing your workday from 16 hours to just 6 (& taking the entrepreneurial edge off!) 3 keys to finding balance as a business owner What is a "WIN team" (& how is it different from the kind of teams you typically find in corporate America)? The #1 trap that slows your business down Kris' tips for applying her WIN strategy to your social media marketing Why pretty much any process — even your creative one — can be systematized to save YOU time Taking a purposeful approach and setting up the support systems to amplify your results "Engagement Stuffing": the Super Tool you NEED now! Considerations for finding your return on investment in social media tasks you're outsourcing …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Kris Ward is widely recognized as the leading authority in building your business by leveraging your Time, Team, Super Toolkits. Kris is the founder of the Win The Hour, Win the Day philosophy. She helps entrepreneurs create their W.I.N Team (what is next) team using her signature Super Tool Kits so you can get your Idea to execution and make your ambitions come alive!! After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was thankful to see that her business had not only survived her absence but was thriving. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence. Kris has been interviewed by one of the original sharks from Shark Tank, Kevin Harrington, and ABC's The Secret Millionaire - James Malinchak. She has been featured on award winning podcasts, radio and TV shows. Website: https://www.winthehourwintheday.com/ Win The Hour Win The Day Podcast: https://podcasts.apple.com/ca/podcast/now-your-business/id1484859150 Linkedin: https://www.linkedin.com/in/kriswardbuildyourteam/ Facebook: https://www.facebook.com/krisward.ca Twitter: https://twitter.com/krisward Instagram: https://www.instagram.com/kriswardlive/ Clubhouse: @krisward Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/196

If you're a coach, thought leader, or online expert — your zone of genius is helping people. But you're also a business owner, which means you have to sell your services and knowledge. Or do you? Because the most successful passion-led entrepreneurs on social media aren't selling. They're storytelling! Discover how to stand out with your own tales in this week's episode. In this episode of the podcast, I talk about: How to stand out on social media when competition is steep and engagement declining The 2 main types of content you're posting on social media A crucial question to ask yourself when determining WHY your content isn't gaining traction What the 3 Ws are and how they can ensure your posts are resonating with your target audience Why it's so, so important to empathize with your audience at EVERY stage of their buyer's journey How powerful storytelling is for your social posts What you're missing out on by ignoring TikTok One of the easiest ways to boost your engagement (that won't cost you a penny!) This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/195

Daunted by starting your first podcast? Trust me, it's much easier than when I entered the scene. The world of podcasting used to be super bro-ey and technical. So-called "gurus" made you feel like you had to build an entire studio in your basement and buy special mixers just to get your message out. All of that changed with She Podcasts, the now 21,000-member strong online community and live event supporting podcasters from all walks of life on their journey. Meet my dear friends and the founders — Jessica Kupferman & Elsie Escobar — in this week's episode. In this episode of the podcast, we talk about: Elsie and Jessica's entrepreneurial journey from Facebook group to 21,000-member community and live event One of the biggest factors behind their Facebook group's 60% leap in growth since 2018 Jessica and Elsie's secret to building iron-clad trust with their Facebook group and fans The magnetic power of "doing the right thing" Factors to consider before monetizing your thriving online community What you can learn from them about maintaining a healthy business partnership Making people feel seen and heard vs taking your podcast to the "next level" Finding connection with fellow podcasters with completely different lifestyles, interests, and areas of expertise Where the women behind She Podcasts see social media going in the next couple years The pressure to constantly "be on" with social media and how Elsie protects her peace …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guests Jessica Kupferman started her podcast to see if she could grow her online business. Someone invited her on a podcast and instantly she was hooked. She wanted to be a guest on more, but when she took a look at business shows, she found that they were a lot of "young, white dudes interviewing other young, white dudes." Exasperated, she started her first podcast and instantly gravitated to other women who were also podcasting then. After attending a conference, she started a Facebook group called "Women Who Podcast" and added the other amazing women podcasters she spent time with, including Elsie Escobar. Little did she know that Elsie was a podcasting veteran who knew TONS of women who wanted to join the group, and she had been thinking about starting a women's podcasting group. To make a long story short, Elsie had some amazing ideas, Jess was great at helping them come to life. Together they are dedicated to helping women overcome whatever obstacles stand in their way in order to be able to express themselves, specifically through the medium of podcasting. Website: https://www.shepodcasts.com/ Instagram: https://www.instagram.com/shepodcasts/ Facebook: https://www.facebook.com/shepodcasts Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/194