I put a lot of thought and intention into building the Savvy Social Podcast and I know other podcasters do the same, so I really love learning about new tools that can help my show grow in a way I feel good about. I talk with Sean Creeley about his history as a serial entrepreneur and about how his newest company, Podsights, helps podcasters gain valuable insights and data on whether advertising is working for their podcast! 

In this podcast episode, we share: 

• Podsights’ background and what Podsights does for podcasters and advertisers 
• How Podsights helps podcasters know what advertising is and isn’t working 
• Why tracking podcast data is difficult and messy
• The benefits of the podcast industry in comparison to other online industries 
• How Podsights help small podcasters find advertising that aligns with their story 

Memorable Quotes: 

• It’s a beautiful bubble and the bubble is expanding—more and more people are getting into podcasting. 
• You advertise based off of content, not off of targeting users. 

About Sean Creeley 

Sean Creeley is a founder at Podsights. In a past life, Sean founded Embedly, a Y Combinator company, whose product was used by Reddit, LinkedIn, Salesforce, Microsoft and hundreds of other sites. Medium acquired Embedly in 2016.

Connect with Sean:

https://podsights.com/

https://research.podsights.com

Links Mentioned:

Beyond the Podcast Virtual Summit

https://www.aweber.com/beyondthepodcast.htm?utm_source=awpartnership&utm_medium=email&utm_campaign=btp19&utm_content=andreajones

• Social Report: The world’s most complete social media management platform and my social media management tool of choice.
• Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media