Ever notice a dip in your social media numbers? Or wonder why you have less likes and less comments than you’re used to receiving? Today I share some tools to help understand your social media data along with creative ways to reignite your social media audience!  

In this podcast episode, I share: 

• Why you should look at and be able to understand your social media numbers
• The importance of being able to view your numbers retroactively 
• The impact of Instagram stories, videos, and giveaways 
• Why you should analyze your messaging and make sure it matches your audience
• Why the images you’re using for your messaging may need updating 
• Why you should consider posting something risky or somewhat controversial
• The power of flipping the script and starting conversations with open-ended questions     

 

Memorable Quotes:

• “You have to KNOW your numbers.”
• “Analyze your WHY: Think about why people are attracted to your message, to your brand, to what you do.” 
• “Are you speaking the language of your audience or are you just talking to yourself?”  
• “If you can post something that stirs the pot—something a little controversial—it really works well for reigniting your social media audience.” 
• Remember we’re trying to be SOCIAL on social media!” 

 

Links Mentioned:

https://youtu.be/xKQqWJCiHeI

This Episode Is Made Possible By: Social Report: The world’s most complete social media management platform and my social media management tool of choice.

Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media