Would you rather focus on having a one-time customer or a customer for life? I’ll take the customer for life, please! But what does it take to get a customer for life? In today’s podcast episode, I’m talking all about how relationship marketing ties into this concept. Listen in for:

• What relationship marketing is
• My favorite analogy for relationship marketing
• The value of playing the long-game
• The best industry to look to as an example of relationship marketing

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