The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Welcome to another episode of the Savvy Social Podcast! Today I'm welcoming special guest Adria DeCorte. It's no secret your marketing message is crucial to the success of your business. Adria discusses common struggles with messaging and shares how to make sure your marketing message is crystal clear! In this podcast episode, we share: How Adria recognized her message was not aligned with her clients' needs How we can connect our message to actually making money Why aligning with similar bloggers, podcasters, etc., can support your message Suggestions for translating your message to different social media platform(s) Why knowing your client helps clarify your message How to present what you do as a solution to the client's problem How to share your message without being too "sales-y" How to make sure you're finding and connecting with the right people on social media Adria's Free Niche Clarity Challenge Meet Adria DeCorte Adria DeCorte, M.S., is a Message Clarity Coach, helping women coaches uncover the marketing message that lights them up AND communicates the value in their work so they can start calling in their people. A TEDx speaker and former architect turned plant ecologist, she is the creator of the program Get Clear, Get Clients and host of the Unforgettable Podcast. Her expert advice has been featured on the Huffington Post, the Fox Morning News Las Vegas, and over 40 interviews. When she's not writing on her laptop at her local coffee shop, she can be found hiking around Vegas with her guy and their puppy-child Lexi the doberman. Connect with Adria: https://instagram.com/adriadecorte https://facebook.com/adriadecortepage https://twitter.com/adriadecorte https://linkedin.com/in/adriadecorte Links Mentioned: Free Niche Clarity Challenge: http://nicheclaritychallenge.com Unforgettable Podcast: http://unforgettablepodcast.com Get Clear, Get Clients: http://adriadecorte.com/get-clear-get-clients This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

In this episode, Andrea chats with Heather Crabtee, a Business Strategist and a Community Builder. She teaches women how to run a Savvy business + live a fulfilling life. She is also the founder of The Savvy Community, a membership experience for female entrepreneurs + the Savvy Business Circle, a 6-month mastermind + group program. With a law degree in hand, she started her first post-law firm business hours at age 24, gained a business partner at 28, and sold the business 6 years later to start her current business. Now she mentors and speaks to lady entrepreneurs around the globe each year, encouraging and teaching women how to run a Savvy business +live a fulfilling life. Heather is also a Mama to two beautiful two littles, Wifey to her hunky hubby, lover of people, encourager + optimist and an advocate for pediatric cancer. She loves to share business tips, real life mamahood, leadership advice and bring awareness to pediatric cancer. How she puts her family first while still managing her business in a way that fulfills her life. Links: The #soulbodiment challenge - March 4-8, 2019 Sign up to receive 5 days of meditations and deep journaling prompts to get your Soul in the front seat of your business ✨ https://marieforleobschool.com/ Connect with Heather Heather Crabtree Instagram Your Savvy Business + Life Facebook Group The Savvy Community This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Podcasting is awesome! I've worked with podcast clients for several years and it's been so much fun watching the podcast industry evolve and explode. Podcasting is a great way to connect to a larger audience and I've got a few suggestions to help your podcast reach more people! In this podcast episode, I share 7 ways to promote your podcast: Post about your podcast on your social media accounts Leverage relevant communities online Link your podcast inside a blog post—either your blog or as a guest post Use Quora to provide answers with a link to your podcast Create a corresponding YouTube video for your podcast episode Create an email list and use it to connect with your audience Be a guest on other podcast shows Freebies: How to Use Social Media to Promote Your Podcast Podcast Power Pack Freebies Links Mentioned: The Afton Morrison Series Cultivating an Online Culture with Jeremy Enns The Basics of the Social Media Sales Funnel Top Social Media Platforms for Podcasters Twitter LinkedIn Instagram Stories & Direct Messaging Online Communities for Podcasters Reddit Podcast Community She Podcasts WOC Podcasters Cut the Bullshit Podcasting Podcast Movement Podcasting Resources Quora Libsyn PodcastBuddy - Podcast Editing Service This Episode Is Made Possible By:Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

For today's episode, I'm talking with Jeremy Enns about what it's like to create and cultivate an online community. It's important to have the right people making the right connections, so we're sharing tricks on how to use your content and online space to curate a culture you believe in. In this podcast episode, we share: Jeremy's career path to podcasting The role of social media in Jeremy's business How Jeremy established a unique online culture The benefits of a curated Facebook group Why Jeremy remains an admin but uses group moderators The importance of allowing connections to happen organically The power of clarifying the values you want for your online community About Jeremy Enns: Jeremy Enns is the Storyteller In Chief of Counterweight Creative, a podcast agency helping share the stories of everyone from billion dollar companies you've definitely heard of, to creative solopreneurs you probably never will (but who are absolutely crushing it!). He is the co-creator of the world's first and only ice cream podcast, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. Connect with Jeremy: @podpowerpack for both Facebook and Twitter Take Action: Podcast Power Pack Freebies: https://podcastpowerpack.com/onlinedrea Join the Cut The Bullshit Podcasting: https://facebook.com/groups/cutthebullshitpodcasting/ Links Mentioned: https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

As a society, we spend so much time on social media—it can be a huge time suck! It's so easy to mindlessly scroll through everyone's pictures and posts. I know it may seem crazy, but as a business owner, entrepreneur, podcaster, or blogger, you really only need to spend 2-3 hours TOTAL per week on social media. I promise it's doable and today I'll explain how to spend that time as strategically as possible! In this podcast episode, I share: Aspect 1 of Social Media Time: Content creation tasks Aspect 2 of Social Media Time: Growth strategies Strategic Tip 1: Give yourself one hour a week to create content. Strategic Tip 2: Spend 10-20 minutes a day on different growth strategies. Strategic Tip 3: Use a task management tool and turn off all social media notifications. Strategic Tip 4: Choose ONE platform to use. Links Mentioned: https://www.socialreport.com/ https://onlinedrea.com/030 https://www.canva.com/templates/ https://www.facebook.com/groups/ https://www.linkedin.com/ https://www.instagram.com/ https://onlinedrea.com/025 https://asana.com/ https://onlinedrea.com/free https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

This episode is dedicated to anyone who has ever experienced decision fatigue. Deciding what content to post on your social media can be overwhelming if you don't already have a plan in place. Today, I'm sharing the exact steps from my Savvy Social School to help simplify your social media scheduling process and to make your life easier! In this podcast episode, I share: Step 1: Brainstorm topics for 10 minutes. Allow yourself to explore all the possibilities. Step 2: Separate your topics into 5 Pillars of Content: Promotional, Educational, Community, Entertainment, Engagement. This helps diversify the content you share. Step 3: Select holidays, major or unique, to help plan promotional or topical content. Step 4: Create a content calendar outline. Use the Pillars of Content to help determine your what you will post and when you will post it. Step 5: Use a scheduling tool to help keep your content consistent and relevant. Step 6: Work towards an automated content system. Learn how to reuse the content you've already created to avoid burnout. Links Mentioned: https://www.socialreport.com/ https://onlinedrea.com/free https://www.drive.google.com/ https://www.google.com/sheets/about/ https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on so

Even though we live in a digital world, we often forget how to connect with others on an individual level. Creating genuine connections is crucial to having a successful business, so today Rebecca Tracey is here to share how to use live videos to build a stronger connection with your audience. In this podcast episode, we share: The value of setting small goals How Rebecca established her online community using a Facebook Group The benefits of using live video instead of relying solely on blogs or online content Suggestions for using Facebook Live for launches The pros and cons of using video apps The importance of finding your zone of genius and knowing what works for you The impact of keeping your business personalized Rebecca's 3 Month Business Building Checklist About Rebecca Tracey Rebecca Tracey is the head/only honcho at The Uncaged Life where she works with coaches, healers, and consultants from all over the world who want to have the freedom of working from anywhere by running their own online business. She helps people get clear on their brand message, create packages that sell and helps them learn what it actually takes to get and keep clients online. Rebecca runs a free online community of over 10,000 solopreneurs. She started her business while living in a van, and loves rock climbing and riding her bike around Toronto, and rappelling off cliffs with her dog Rhubarb on her back. Connect with Rebecca: https://theuncagedlife.com https://www.instagram.com/rebeccatracey/ https://www.facebook.com/TheUncagedLife Links Mentioned: www.theuncagedlife.com/checklist https://www.facebook.com/groups/UncagedLifers/ https://live.fb.com/ https://www.bonjoro.com/ https://www.socialreport.com/ https://onlinedrea.com/ https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Are you struggling to be seen on Facebook? Do you get frustrated that no one is clicking the link in your Instagram bio? Are you having a hard time connecting with your ideal client or customer on Twitter? You may want to consider LinkedIn! In this podcast episode, I talk about: Why you should consider using LinkedIn in 2019 Whether you should use the platform if you are B2C How to use LinkedIn to share your company culture The power of relationship marketing The key to connecting with the right people Click here to the LinkedIn Jumpstart challenge. This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I'm so excited to talk with Lisa Orkin! Lisa is actually one of my clients I initially met through social media when she was looking for someone to handle her Instagram. We discuss the ins and outs of using social media to tell your story. Our conversation also serves as a reminder we are all human, and social media is quickly becoming the perfect place to be imperfect and share your vulnerability and personality more authentically. In this podcast episode, we share: How and why Lisa began the Project Woo Woo Podcast The value of sharing your authentic self on social media Using your own life as a guide to create material The power of vulnerability and connecting with others How video translates to creating your brand online The shift from perfect social media stories to real, human lives What to include for powerful storytelling on social media Advice for how to share personal, vulnerable posts for the first time The significance of your daily struggles Mentioned In This Episode: Lisa Orkin is a comedian, actress, and writer who has worked at places like The Comedy Store on the Sunset Strip and she starred in several award-winning indie films alongside the likes of Adam McKay and Shira Piven. While she is leaving her own unique and indelible mark on Hollywood, Lisa has also been writing, producing, and voicing award-winning radio spots and podcasts as the Creative Director at Radio Ranch. She's the Host and Creator of the Project Woo Woo podcast. Links to resources: http://www.projectwoowoo.com/ https://instagram.com/lisaorkingram/ https://www.altitudesummit.com/ https://www.socialreport.com/ https://onlinedrea.com/ https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This episode is brought to you by the Savvy Social School.

As the year ends, it's important to review what's working for you and what's not so you can make way for a new year and a new you! From your profile to your analytics, it's time to clean up your social media, and I've got four easy steps to help make that happen. In this podcast episode, I share: Step #1: Check your profile, picture, bio, links and update as needed Step #2: Check your content and make sure it leads to productivity Step #3: Check your networking groups and determine if you're adding value Step #4: Check your analytics for ways to elevate your reach Things Mentioned In This Episode: Facebook LinkedIn Instagram Twitter Links to resources: https://onlinedrea.com/free https://onlinedrea.com/podcast/the-basics-of-the-social-media-sales-funnel/ This episode is brought to you by the Savvy Social School.