The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

For today's episode, I'm talking with Jeremy Enns about what it's like to create and cultivate an online community. It's important to have the right people making the right connections, so we're sharing tricks on how to use your content and online space to curate a culture you believe in. In this podcast episode, we share: Jeremy's career path to podcasting The role of social media in Jeremy's business How Jeremy established a unique online culture The benefits of a curated Facebook group Why Jeremy remains an admin but uses group moderators The importance of allowing connections to happen organically The power of clarifying the values you want for your online community About Jeremy Enns: Jeremy Enns is the Storyteller In Chief of Counterweight Creative, a podcast agency helping share the stories of everyone from billion dollar companies you've definitely heard of, to creative solopreneurs you probably never will (but who are absolutely crushing it!). He is the co-creator of the world's first and only ice cream podcast, and will always look back on the day he finally saved up enough money to buy the Millennium Falcon Lego set as one of his proudest achievements. Connect with Jeremy: @podpowerpack for both Facebook and Twitter Take Action: Podcast Power Pack Freebies: https://podcastpowerpack.com/onlinedrea Join the Cut The Bullshit Podcasting: https://facebook.com/groups/cutthebullshitpodcasting/ Links Mentioned: https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

As a society, we spend so much time on social media—it can be a huge time suck! It's so easy to mindlessly scroll through everyone's pictures and posts. I know it may seem crazy, but as a business owner, entrepreneur, podcaster, or blogger, you really only need to spend 2-3 hours TOTAL per week on social media. I promise it's doable and today I'll explain how to spend that time as strategically as possible! In this podcast episode, I share: Aspect 1 of Social Media Time: Content creation tasks Aspect 2 of Social Media Time: Growth strategies Strategic Tip 1: Give yourself one hour a week to create content. Strategic Tip 2: Spend 10-20 minutes a day on different growth strategies. Strategic Tip 3: Use a task management tool and turn off all social media notifications. Strategic Tip 4: Choose ONE platform to use. Links Mentioned: https://www.socialreport.com/ https://onlinedrea.com/030 https://www.canva.com/templates/ https://www.facebook.com/groups/ https://www.linkedin.com/ https://www.instagram.com/ https://onlinedrea.com/025 https://asana.com/ https://onlinedrea.com/free https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

This episode is dedicated to anyone who has ever experienced decision fatigue. Deciding what content to post on your social media can be overwhelming if you don't already have a plan in place. Today, I'm sharing the exact steps from my Savvy Social School to help simplify your social media scheduling process and to make your life easier! In this podcast episode, I share: Step 1: Brainstorm topics for 10 minutes. Allow yourself to explore all the possibilities. Step 2: Separate your topics into 5 Pillars of Content: Promotional, Educational, Community, Entertainment, Engagement. This helps diversify the content you share. Step 3: Select holidays, major or unique, to help plan promotional or topical content. Step 4: Create a content calendar outline. Use the Pillars of Content to help determine your what you will post and when you will post it. Step 5: Use a scheduling tool to help keep your content consistent and relevant. Step 6: Work towards an automated content system. Learn how to reuse the content you've already created to avoid burnout. Links Mentioned: https://www.socialreport.com/ https://onlinedrea.com/free https://www.drive.google.com/ https://www.google.com/sheets/about/ https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on so

Even though we live in a digital world, we often forget how to connect with others on an individual level. Creating genuine connections is crucial to having a successful business, so today Rebecca Tracey is here to share how to use live videos to build a stronger connection with your audience. In this podcast episode, we share: The value of setting small goals How Rebecca established her online community using a Facebook Group The benefits of using live video instead of relying solely on blogs or online content Suggestions for using Facebook Live for launches The pros and cons of using video apps The importance of finding your zone of genius and knowing what works for you The impact of keeping your business personalized Rebecca's 3 Month Business Building Checklist About Rebecca Tracey Rebecca Tracey is the head/only honcho at The Uncaged Life where she works with coaches, healers, and consultants from all over the world who want to have the freedom of working from anywhere by running their own online business. She helps people get clear on their brand message, create packages that sell and helps them learn what it actually takes to get and keep clients online. Rebecca runs a free online community of over 10,000 solopreneurs. She started her business while living in a van, and loves rock climbing and riding her bike around Toronto, and rappelling off cliffs with her dog Rhubarb on her back. Connect with Rebecca: https://theuncagedlife.com https://www.instagram.com/rebeccatracey/ https://www.facebook.com/TheUncagedLife Links Mentioned: www.theuncagedlife.com/checklist https://www.facebook.com/groups/UncagedLifers/ https://live.fb.com/ https://www.bonjoro.com/ https://www.socialreport.com/ https://onlinedrea.com/ https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

Are you struggling to be seen on Facebook? Do you get frustrated that no one is clicking the link in your Instagram bio? Are you having a hard time connecting with your ideal client or customer on Twitter? You may want to consider LinkedIn! In this podcast episode, I talk about: Why you should consider using LinkedIn in 2019 Whether you should use the platform if you are B2C How to use LinkedIn to share your company culture The power of relationship marketing The key to connecting with the right people Click here to the LinkedIn Jumpstart challenge. This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

I'm so excited to talk with Lisa Orkin! Lisa is actually one of my clients I initially met through social media when she was looking for someone to handle her Instagram. We discuss the ins and outs of using social media to tell your story. Our conversation also serves as a reminder we are all human, and social media is quickly becoming the perfect place to be imperfect and share your vulnerability and personality more authentically. In this podcast episode, we share: How and why Lisa began the Project Woo Woo Podcast The value of sharing your authentic self on social media Using your own life as a guide to create material The power of vulnerability and connecting with others How video translates to creating your brand online The shift from perfect social media stories to real, human lives What to include for powerful storytelling on social media Advice for how to share personal, vulnerable posts for the first time The significance of your daily struggles Mentioned In This Episode: Lisa Orkin is a comedian, actress, and writer who has worked at places like The Comedy Store on the Sunset Strip and she starred in several award-winning indie films alongside the likes of Adam McKay and Shira Piven. While she is leaving her own unique and indelible mark on Hollywood, Lisa has also been writing, producing, and voicing award-winning radio spots and podcasts as the Creative Director at Radio Ranch. She's the Host and Creator of the Project Woo Woo podcast. Links to resources: http://www.projectwoowoo.com/ https://instagram.com/lisaorkingram/ https://www.altitudesummit.com/ https://www.socialreport.com/ https://onlinedrea.com/ https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This episode is brought to you by the Savvy Social School.

As the year ends, it's important to review what's working for you and what's not so you can make way for a new year and a new you! From your profile to your analytics, it's time to clean up your social media, and I've got four easy steps to help make that happen. In this podcast episode, I share: Step #1: Check your profile, picture, bio, links and update as needed Step #2: Check your content and make sure it leads to productivity Step #3: Check your networking groups and determine if you're adding value Step #4: Check your analytics for ways to elevate your reach Things Mentioned In This Episode: Facebook LinkedIn Instagram Twitter Links to resources: https://onlinedrea.com/free https://onlinedrea.com/podcast/the-basics-of-the-social-media-sales-funnel/ This episode is brought to you by the Savvy Social School.

Although many people view social media as a way to build community and connection, a lot of stress and overwhelm is related to social media, as well. Social media is surrounded by a constant barrage of conflicting opinions and fake people. Negativity is a perfectly normal, perfectly valid reaction to have with to social media. So how do we combat negative feelings and still use social media as a tool to help our business thrive? Today, we dig deep and think about how to navigate through the negative feelings of social media and still be successful. In this podcast episode, I share: The impact of connecting with the right people Why you should take a break from social media The benefit of turning off your notifications How to be intentional with your time on social media The positives of blocking, unfollowing, and deleting negative content Things Mentioned In This Episode: Savvy Social Instagram Asana Facebook LinkedIn Instagram Twitter Pinterest Links to resources: https://onlinedrea.com/ Savvy Social Framework (free course) https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This episode is brought to you by the Savvy Social School.

I've got Brit Kolo on the show today to talk about taking the time to take a break. This past October, Brit took an entire month off from her business and from social media! I was blown away by how flawlessly she pulled it off, so she's here to share how she prepared her team and clients for the time off, and how she prepped all of her blog and social media posts, and still managed to squeeze in a webinar! We all struggle to take time off from the work we do, so listen in as Brit explains how to take time off successfully. In this podcast episode, we discuss: How your decisions give others permission to follow your example The option to rely on an assistant or not Scheduling, automating and using pre-recorded material How to schedule your social media Brit's content management strategy How knowing your marketing personality assists scheduling The importance of being transparent with clients The results of taking time off About Brit Kolo: Brit Kolo is the creator of the Marketing Personalities Framework. Through her framework, designed to match you with your best marketing strategy based on your Myers-Briggs personality type, she's here to shake up your approach to marketing and inspire you to grow your business in a feel-good way. Meet Brit and get ready to go deep, find your true self, and get that business of yours without feeling fake and sales-y at MarketingPersonalities.com. Things Mentioned In This Episode: http://www.marketingpersonalities.com/ https://www.planoly.com/ https://www.instagram.com/britkolodorman/ Links to resources https://onlinedrea.com/ https://socialmediaforpodcasts.com/ https://www.facebook.com/groups/savvysocialcrew/ This episode is brought to you by the Savvy Social School.

Getting strangers to buy from us can be a challenge and can even feel, well…..yucky. It is rare to have a viewer see your ad and immediately make a purchase but in this episode I break down my four step strategy to converting more viewers into listeners and buyers. So buckle up, I'm talking all about the basics of a Social Media Sales Funnel. In this podcast episode, I share: -How to create an initial attraction and hook people into your business. -Why building trust is often neglected and how to prove that you provide great products and services. -How to encourage customers to not just buy once but to keep buying from you. -Proven strategies to turn buyers into advocates that spread the word about your business. Things Mentioned In This Episode: Viral Content Bee Dec 11th Twitter chat EP20: Why You Should Invest in Social Media Old Navy Amazon Links to resources: https://onlinedrea.com/ https://socialmediaforpodcasts.com/ Savvy Social Crew Facebook Group This episode is brought to you by the Savvy Social School.