Are you considering adding sponsorships to your podcast? Before you take that you should listen to this episode of Should I Start a Podcast. When looking to monetize a podcast, most podcasters go after sponsorships to help them get started on earning some cash from their show. But is that the best way to make money off your podcast? And if so, how do you even begin to get sponsors in the first place? Live from We Are Podcast 2016 is a panel of prominent podcasters answering questions from those keen and eager attendees of the conference. The panel is made up of Omar Zenhom (WebinarNinja), Aaron Fifield (Chat With Traders), Jordan Harbinger (The Jordan Harbinger Show), Darren Rowse (ProBlogger) & hosted by Amplify’s very own Ronsley Vaz They talk about how to figure out if sponsors are worth it and how to deal with them if you do decide to run advertisements. They’ll go into the positives of having sponsors on the show beyond the money and the negatives of having them as well. There are a few core topics covered in this episode:-An alternative to having sponsors that’s better than the money-A list of actionable ways to monetize your podcast-How to deal with sponsors and their terms-When is the best time to look for sponsors-How to run ads without alienating your audience-How additional content can bring in the cash-What your focus should be as a podcaster-Why advertisers can suck the fun out of your podcast Links:Omar Zenhom - Twitter Aaron Fifield - Twitter Jordan Harbinger - Twitter Darren Rowse - Twitter Ronsley Vaz - Twitter We Are Podcast

Get out a pen and paper, because you’ll want to capture ALL the pearls of wisdom on this week’s episode of Should I Start A Podcast. Here, I’m sharing with you the incomparable Andrew Griffiths’ keynote speech from We Are Podcast 2015. Andrew is a writing superstar with 12 bestsellers under his belt that have been printed in 60 countries. If there’s one thing that Andrew knows, it’s finding stories that resonate with audiences. There’s so much information shared in this podcast, from how to find the stories that surround you on a day-to-day basis, to identifying which stories are the right ones for your audience. Andrew also shares his own experiences with being interviewed and the common reasons why most podcast interviews suck, plus how to set your podcast apart from the rest. You have to tune in for these highlights, as well as the following topics: How to stand out from your competitors with storytelling Why stories that are raw are the best kind How to dig deep and get your guests to share more The reason that authentic stories resonate well with an audience Why you need to leverage being a podcasting rockstar To be a great podcaster, you need to be a superior researcher The way to avoid asking beige questions that don’t engage Why relevancy to your audience is the key to your podcasting success The reason following up after an interview is important Links: Website LinkedIn Facebook YouTube

Do you want to build your podcast audience? Then get a pen and paper out because we have a jam-packed episode of Should I Start a Podcast for you. This week, it’s all about the power of influencers, with a master of influencer marketing, Nathan Chan. Nathan is the CEO of Foundr, a digital magazine that’s interviewed industry leaders including Richard Branson, Arianna Huffington, Gary Vaynerchuk and Tony Robbins. Nathan has built his magazine from the ground-up in just three years, and has also grown his business Instagram account from zero to 400,000 followers in only 12 months. Here, Nathan walks me through his 9 step process for connecting to and getting influencers on your podcast. He shares the lengths he went to in getting Richard Branson on the cover, and why never taking no for an answer is the best approach you can adopt. If that wasn’t enough, Nathan also shares his highly sought-after tips on how to build an Instagram from nothing to the top of the influencer list. We also get into all of this stuff too... The best tools to use to help you connect with the right people How to find the gatekeepers of the world’s most influential people Why being persistent really does pay off The best angles to use when wooing a potential guest for your podcast How and why to leverage the success of other podcasters Never forget to follow up if you want to land that amazing guest The more professional your branding is, the more professional you look Why social proof is one of your greatest assets Always be prepared to interview your guests at a moment’s notice Tools that help you get the most out of Instagram Links: LinkedIn Twitter Foundr Magazine Foundr Magazine – Facebook Foundr Magazine - Instagram

Are you lost when it comes to LinkedIn? Are you looking for a way to make meaningful connections to build your podcast? This week’s episode of Should I Start a Podcast is what you’ve been waiting for. We have LinkedIn master Adam Houlahan on deck with his keynote speech he gave at We Are Podcast 2015.   Adam has the #1 searched LinkedIn profile in Australia, with thousands of connections. He’s the bestselling author of The LinkedIn Playbook, Social Media Secret Sauce and Better Business, Better Life, Better World. Adam shares with us the top three things you can do right now to vastly improve your LinkedIn profile. He shares strategies to build both an audience platform for your podcast as well as ways to reach out to guests across the social media network.   You don’t want to miss this podcast, which also includes:   Why you need a strategy for your LinkedIn profile The tools you can use to make LinkedIn more time effective Why LinkedIn’s power is through one-on-one connections How automating interactions can work for you The reason a great image is essential for your profile The best place to highlight what you do How having different summaries can work for your needs Why you want to push people from LinkedIn to your own mailing list   Links:   Website Adam Houlahan – LinkedIn Adam Houlahan – Twitter The LinkedIn Playbook - book

If you’ve ever wanted to learn from someone who’s been publishing podcasts since 2005 (that’s 13 years in the business!), then this is the episode for you! Dave Jackson is one of the Mount Rushmore faces of podcasting, and he talked with me about the power of podcasting, common mistakes for first time podcasters, and the 12 different things you can do to make sure your listener holds onto your show when listening for the first time.   Dave is now one of the industry’s top consultants, and he’s spoken at many marketing and media conventions. With nine different podcasts under his belt, he has the experience and know-how! However, he’s also been a technical trainer for over 20 years, meaning he understands the technology but also has the ability to explain it in plain English. In 2012, Dave published his first book, More Podcast Money: Turn Your Passion into Profits. If you’re interested in learning how to shift to a profitable business model as a podcaster, be sure to listen to this episode of Should I Start a Podcast.   We also discuss things like:   The virtues of podcasting versus broadcasting How to hold an audience before you create a monetising plan Identifying the purpose of your podcast and its power The concept that anybody can start a podcast Why you can’t copy a successful show Being patient in growing your audience and business Debunking the myth of the ultimate destination as landing on the podcast homepage How download numbers and other metrics can be inflated Reverse engineering the tricks of podcast hosts that you admire Dave’s thoughts on the up and coming trends in the industry   Website Book We Are Podcast

Need a dose of adrenaline and energy? On today’s episode of Should I Start a Podcast, we’ve got the perfect antidote for apathy and complacency. My guests are Omar Zenhom & Nicole Baldinu - educators, speakers and podcasters who have together built the $100 MBA community & podcast. Omar loves rooting for the underdog and telling it like it is. Nicole is the sensible one with all the taste. Together they are a dynamic duo and their message is not to be missed.   In this episode, they present their story of early failures to later successes in business and podcasting. They talk about finding your audience, how to engage with them and how to treat podcasting like a craft. They lay out all their secrets of success, offer up some tips and tricks of the pros, and provide an infectious dose of energy that is bound to motivate just about anyone.   Listen to the full episode to hear all this, plus things like:   What a successful podcast looks like How to use energy and pauses as a speaker The ingredients to podcasting success How to make the podcasting format work for you How to up your production quality game The ‘minute of power,’ and how it can work for you Why it’s critical to find a unique value to offer Q&A session with Nicole and Omar   Links The $100 MBA Facebook The Podcast

Would you like some tips on what works and what doesn’t work when starting a podcast from someone who’s recorded 150+ episodes over four years? Although he became an entrepreneur and podcaster after many years in the corporate world, Harry Duran has slowly put the pieces together on podcasting through his many insightful interviews.   Harry is the founder of FullCast, a full-service podcast production and marketing consultancy. He helps six-figure entrepreneurs amplify their authority and extend their reach through the power of podcasting. Harry also hosts Podcast Junkies, where he interviews fellow podcast hosts to find meaningful lessons in amplifying authority through the power of a podcast.   In this episode, we discuss all of the above, plus this stuff too:   How to improve attention to your podcast as a host Tips for hosts on how to treat your guests like gold Breaking down the numbers to understand the various ways to profit from podcasts The positive power of podcasting Harry’s most memorable guests and interviews Being okay with failure as a podcaster Microphone recommendations for top audio quality The freedom of entrepreneurship and building your own business Why you shouldn’t wait to take a chance on your passions   Links   FullCast LinkedIn Around the Podcast Campfire Podcast Junkies

Would you like to hear a few tips on how to improve your community, connection and conversation? Well, Katie Wyatt discussed just that topic during her We Are Podcast 2016 presentation. In this episode, she teaches you how to convert more clients from your podcast with some tried-and-tested, easy-to-follow social media tips and tricks.   Katie is a speaker, podcaster, consultant, trainer and coach in the online world. She has over 15 years of business experience in marketing, writing and editing. Katie hosts the Empire by Design podcast and co-hosts #LadyBoss Chats. She also facilitates two Facebook groups - Empire Builders and Podcaster Posse.   In this episode, we discuss all of the above, plus this stuff too:   The #1 key to podcasting that’s more important than your number of downloads Why Facebook groups are epic for growing your podcast, community and business Determining if starting a Facebook group is right for your business A basic step-by-step guide on beginning your own Facebook group The secrets to running a Facebook group that doesn’t suck or feel spammy Tactics and etiquette for recruiting members for your Facebook group How to be a top Facebook group member Strategies to grow your business and sales via Facebook groups Offering useful products and services to your group members How to leverage the expertise of others to strengthen community trust   Links   We Are Podcast Podcaster Posse Empire Design Podcast #LadyBoss Chats

Ronsley is the founder and chief daydreamer at Amplify. He is an author, speaker, and serial entrepreneur. He has a master’s degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first podcasting conference in the southern hemisphere, and the host of The Bond Appetit podcast and Should I Start a Podcast. He has an audience of over three million people in 133 countries   In this episode, we feature an appearance Ronsley made on Travis Chappell’s Podcast, Build Your Network. In the show, Ronsley and Travis dig deep into what it means to be an entrepreneur, mentorship, how to develop yourself personally and professionally, and how to think about failure. Tune in to the episode to hear all this, plus things like:   The story of Ronsley’s biggest growth spurt The parallels between elite athletes and top entrepreneurs The downside to entrepreneurship being in vogue The balance between input and output The question Ronsley asks himself every morning Why so many people stop when they hit the first wall The mindset of levelling up The key to long-term business success Why entrepreneurship is a great life but not a comfortable one Why the phrase ‘it’s not what you know, it's who you know’ is flawed   Links: Amplify Media Kit

Ronsley is the founder and chief daydreamer at Amplify. He is an author, speaker and serial entrepreneur. He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first podcasting conference in the southern hemisphere, and the host of The Bond Appetit podcast and Should I Start a Podcast. He has an audience of over three million people in 133 countries   In this episode of the show, we revisit a talk Ronsley gave at We Are Podcast 2016. In the talk, Ronsley lays out some of his foundational thinking about podcasting, sales, marketing, conversations and growing a business.   Tune in to the episode to hear all this, plus things like: What Pareto’s principle is, and why it matters The most important question to ask when launching a podcast 7 ways to amplify your message How to make money from a podcast Why niching down is so imperative The quickest way to a podcaster’s heart How to stand out from your competition (in almost any context) 7 problems that can stunt business growth Why making money selling your art isn’t selling out Why the ‘always be closing’ approach should be avoided How to make people know, like and trust you How to get people to care about your message   Links: Amplify Media Kit