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We Are Podcast

Latest episodes

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Mar 1, 2018 • 33min

91. Ed Dale on Understanding Your Tribe, the Power of Crowdfunding and an Undying Love of Podcasts

Curious to know about how piano stool restoration, underwater kickboxing, sugar cookies and the Red Cross are connected? If so, you’ll not want to miss this episode of Should I Start a Podcast. This instalment features a special appearance from Ed Dale - the founder of The Challenge and MagCast, and the author of Your First Dollar.   In the episode, Ed talks about permission marketing, sales dynamics, the power of crowdfunding, how to figure out and engage with your audience, and how to package all of this into a podcast. He does so through the aid of various stories about World War II, impromptu trips to Atlanta and his experiences on the front lines of marketing.   Listen to the full episode to hear all this, plus topics like: Why people often have a ridiculous reaction to paying for content What ‘every market is a market’ means How to use the information you get through your podcast The primary problem with podcasting Why ‘marketer’ is sometimes thought of as a dirty word The power of crowdfunding Why email lists matter so much How product development has fundamentally changed   Links: Thirty Days One Dollar Twitter Facebook Youtube
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Oct 25, 2017 • 54min

90. Steph Taylor on Hustling, Wildbloom Creative and Searching for Freedom

Keen to hear an inspirational story about someone quitting their job in search of more? Then today’s episode of Should I Start A Podcast is definitely for you. In this show, I had the pleasure of sitting down with Stephanie Taylor. Steph is an ex-corporate accountant turned entrepreneur and digital marketer. Steph is smart, precocious and determined - she left a cushy accounting job to try her hand at entrepreneurship. In our conversation, we talk about her first foray into a self-run business, the challenges, benefits, and the efforts required. We also talked about pivoting, dealing with traditional-minded family members and how Steph recently launched her first course, FB Ads That Flourish. Listen to the full episode to hear all this, plus things like… Why resilience matters so much and how to nurture it The challenge of dealing with clients who are not tech-savvy How a terrible job served as motivation for Steph Trends in social media and how authenticity is in short supply these days The value (in terms of brand/audience building) of starting a podcast The incredible power of Facebook advertising Common myths of entrepreneurship debunked Why entrepreneurs shouldn’t try to do it all themselves
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Oct 18, 2017 • 28min

89. Tips and Tricks from Veteran Podcaster, Bruce Wawrzyniak

If you want to hear tips and advice from the Godfather of podcasting himself, Mr Bruce Wawrzyniak, then now is your chance. Bruce is the founder of Now Hear This, a Tampa-based communications agency and my latest guest on Should I Start A Podcast, and he and I have a truly insightful conversation full of useful information for any newcomers to podcasting. Bruce is an author, broadcaster and speaker and his podcast, Now Hear This, acts as an educational service for up and coming entertainers who may need a bit of help, advice and guidance. Bruce’s podcast has been heard in over 100 countries and his guests are those that have had success to varying degrees in the entertainment business, putting forth their advice and tips to those who are just starting out in the industry. In this episode, we discuss the journey that led him to podcasting. We also get into things like: The highlights that have come from Bruce’s podcasting career The further benefits you can get from becoming a successful podcaster How he started out podcasting Questions you should ask yourself before you start your podcast
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Oct 12, 2017 • 34min

88. Tony Loyd on How to Avoid Podcast Flop and Find Success in a Startup

Today on the Should I Start A Podcast show, I talk to Tony Loyd: first-time caller and long-term friend. Tony has had quite a remarkable career as an executive with various Fortune 500 companies, but after he felt too much of a conflict between himself and his corporate position, he left in search of a more favourable role that could cater to his desire to give back to the world. After starting up his own strategic planning and talent management company, Tony recognised the rapid rates of change that were occurring in every industry. Through this, he realised the power that startups and entrepreneurs have to take on the big challenges and bring about positive changes. Now, Tony hosts a podcast called Social Entrepreneur but, as we find out in this episode, podcasting isn’t often the easiest road to take.
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Sep 26, 2017 • 55min

87. Curious to Know How Podcasters Make Money? Then Listen to This...

This week on Should I Start A Podcast I chat to my friend, Michael Bromley. One half of the dynamic duo behind the very popular blog and podcast BeyondBillables, Mike is as authentic as they come. He’s unafraid to talk about big issues and realness, and is upfront in his desire to help people. Mike’s got fingers in many different pies. Having been a lawyer, he now spends his days working as an international recruiter and assisting people in finding their dream job while writing, blogging and podcasting on the side.
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Aug 9, 2017 • 37min

86. Glen Carlson Talks About Reframing Rejection, Sales and Leveraging a Podcast

Want to hear a sales master spill his secrets and teach you how to reframe rejection? In the following episode of Should I Start A Podcast you’ll hear both, plus so much more. Here, I had the honour of sharing the stage with Glen Carlson. Glen is a podcast host, and the co-founder, COO, and director of Dent Global. Over the past 15 years, Glen has developed, sold and consulted on numerous start-ups in Australia, the UK, Indonesia, and Singapore. He helped found and nurture Dent Global to where it is today, the 9th fastest growing company in Australia. He is also one of the faces behind the ‘Key Person of Influence’ growth accelerator. Glen has an international reputation for helping entrepreneurs develop a brand, cultivate a profile and position themselves as leaders in their industries. Tune in to the episode to hear us dig deep and discuss things like: How Glen’s first podcast attempt was never launched but paved the way for his current success The value of a good pitch, credibility in your industry, scalable products and a good profile Dent Global’s work turning people into ‘key people of influence’ and accelerating their businesses The skill that trumps most other skills: the ability to sell or ask for money How Glen thinks about rejection and the importance of reframing adverse responses How a podcast can help you leverage your time and influence (even if your audience is relatively humble) Tapping into dormant markets and providing a structure/ecosystem that allows potential clients to connect the dots easily How you can become a better podcast interviewer The importance of not getting too deeply focused on a product at the expense of ignoring your customers The ways a podcast can help you understand your tribe, prime a market and help you continue learning
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Aug 2, 2017 • 31min

85. Emma Franklin Bell Talks About Why, her Podcasting Journey and Growing Your Brand

Interested in learning how podcasting can make you a more confident person? Then this episode of Should I Start A Podcast is for you. In this show, I had the unique pleasure of talking to a good friend of mine, Emma Franklin Bell. Emma has so many projects it is difficult to keep track of them all. She is a podcast host, artist, entrepreneur, author, teacher and the creator of The Beautiful Business Academy. Emma spent 20 years in the performing arts industry (mostly classical ballet) before branching out into entrepreneurship and book writing. Emma is the author of Your Beautiful Business and How to Run a Preschool Dance Studio, both of which have been extremely well received globally. She's been featured on numerous podcasts and built up an impressive following for her show, The Ladies Lounge. I was lucky enough to get a bit of her time, so tune in to the episode to hear us go into depth on topics like: Why getting interesting people to come on your podcast is not as impossible as you might think How podcasting can up your confidence levels and make you a better communicator How podcasting can expose you to new people and ideas in a way few other things can The value of gumption and desire for success in podcasting (and life in general) The question ‘why?’ and how it played a pivotal role in Emma’s life The argument against focusing on the monetisation of podcast The benefits of finding ways around things that are difficult, stepping over challenges as they come How Emma considers the podcasting process to be similar to eating a gourmet meal How Emma answers the question ‘what do you do?’ and various ways to think of being a ‘creative’
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Jul 26, 2017 • 32min

84. Dave Eddy Talks About the Future of Search, Podcasting, and Advice for his 20-year-old self

Need inspiration, fresh ideas or just need a good laugh? This episode of Should I Start A Podcast offers up all three. In this show, I had the immense pleasure of talking to a good friend of mine, Dave Eddy. Dave is a podcast host, digital marketer, serial entrepreneur and all-round brilliant soul. With a background in business marketing and psychology, Dave spent seven years working with over 500 business clients in big marketing and advertising firms. He then decided to start a digital marketing consulting business. In his spare time he co-founded Camplify and started a podcast, The Location Station. With over 30 episodes, the show focuses on clever or innovative marketing ideas for location-based business growth. Tune in to the episode to hear us dig deep and discuss things like: Why starting a podcast is easier than you might think Dave’s advice to his 20-year-old version self How podcasting can expose you to new people and ideas in a way few other things can A story about Microsoft’s Hololens mixed reality technology Thoughts on the future of multi sensory search and the need to stay ahead of the curve How approaching podcast guests is easy with preparation and genuine interest Why podcast ROI is tough to pin down What podcast ROI should be and some different perspectives Why putting yourself around people already doing something is so important if you want to do the same thing Dave’s podcast journey and how it fits into the focus of his marketing agency
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Jul 19, 2017 • 40min

83. Planning for Your Future Through Property? There’s a Podcast For That

Have you ever contemplated investing in property? Or, to be more specific, have you thought about it and then put it in the ‘too hard’ basket? You’re not alone. People all over Australia are disregarding property investing in favour of the things they think they need right now (smashed avo on toast, anyone?). Giving up the wants of your present to make sure you can cover the needs of your future is enormously important, and property is a sensible way of doing just that. In today’s episode of Should I Start A Podcast, I talk to Bushy Martin, entrepreneur, thinker, founder of Know:How Group and one of the Top 10 Property Specialists in The Property Investor magazine, on the benefits of planning ahead, foregoing frivolous things in favour of a comfortable future, and how you can achieve your dream lifestyle through property investing. We also discuss things like: Bushy’s journey as an entrepreneur and business owner, and his aim to bring value and meaning to other people’s lifestyles The lengthy time required to commit to property investing The benefits of passive income Bushy’s passion for property, and his ‘Howard Hughes’ year The lightbulb moment that led him to create the plan to achieve his dream lifestyle – sketched out entirely on a cocktail napkin Why Bushy wanted to start a podcast, and how you can benefit from it The importance of caring about your future – and why it’s not as far away as it might seem The ‘iPhone lifestyle’, and delaying gratification for more satisfaction The origin of the name ‘Bus
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Jun 22, 2017 • 38min

81. Amber Hawken Talks Teaching, Podcasting, and The ‘F’ Word

Hello, and welcome to a new episode of Should I Start A Podcast. Today I have the immense pleasure of talking to a good friend of mine, Amber Hawken. Amber is a podcast host, YouTuber, author, life coach, mentor and teacher. Qualified in a variety of different things like Mindfulness-based Cognitive Behavioural Therapy, Neuro-linguistic Programming and Deep State Repatterning Therapy and with a passion for volunteer work and helping people, Amber is one remarkable young woman. Her new book The Unfuckwithable Life is currently scandalising the self-help genre in the best way, and her unapologetic approach to life mastery enables her to reach even the most hard-hearted people. Tune in to the episode to hear us dig deep and discuss things like: Personal branding, and the benefits of understanding who you are Why it’s okay to change direction, especially in business The beauty that is podcasting, and what it can do for you What Amber has learned from and about podcasting How vulnerability can help you conduct better interviews How to advertise your podcast The different ways we can reach and teach people through content and delivery How fear can help you, and why you should pay attention to it Authenticity, and the ‘F’ word Highlights of Amber’s career as a podcaster

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