Ronsley is the founder and chief daydreamer at Amplify. He is an author, speaker and serial entrepreneur. He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first podcasting conference in the southern hemisphere, and the host of The Bond Appetit podcast and Should I Start a Podcast. He has an audience of over three million people in 133 countries

In this episode of the show, we revisit a talk Ronsley gave at We Are Podcast 2016. In the talk, Ronsley lays out some of his foundational thinking about podcasting, sales, marketing, conversations and growing a business.

Tune in to the episode to hear all this, plus things like:

• What Pareto’s principle is, and why it matters
• The most important question to ask when launching a podcast
• 7 ways to amplify your message
• How to make money from a podcast
• Why niching down is so imperative
• The quickest way to a podcaster’s heart
• How to stand out from your competition (in almost any context)
• 7 problems that can stunt business growth
• Why making money selling your art isn’t selling out
• Why the ‘always be closing’ approach should be avoided
• How to make people know, like and trust you
• How to get people to care about your message

Links:

Amplify

Media Kit