Ronsley is the founder and chief daydreamer at Amplify. He is an author, speaker and serial entrepreneur. He has a Masters’ degree in Software Engineering and an MBA in Psychology and Leadership. He is known as the creator of We Are Podcast – the first podcasting conference in the southern hemisphere, and the host of The Bond Appetit podcast and Should I Start a Podcast. He has an audience of over three million people in 133 countries

In this episode of the show, we revisit a talk Ronsley gave at We Are Podcast 2016. In the talk, Ronsley lays out some of his foundational thinking about podcasting, sales, marketing, conversations and growing a business.

Tune in to the episode to hear all this, plus things like:

What Pareto’s principle is, and why it matters
The most important question to ask when launching a podcast
7 ways to amplify your message
How to make money from a podcast
Why niching down is so imperative
The quickest way to a podcaster’s heart
How to stand out from your competition (in almost any context)
7 problems that can stunt business growth
Why making money selling your art isn’t selling out
Why the ‘always be closing’ approach should be avoided
How to make people know, like and trust you
How to get people to care about your message

Links:

Amplify

Media Kit

92. Ronsley At We Are Podcast 2016 - Podcasting, Sales Philosophy and Leveraging the Power of Conversations