We Are Podcast 99. Building Your Brand through Influencers and Instagram with Nathan Chan
Do you want to build your podcast audience? Then get a pen and paper out because we have a jam-packed episode of Should I Start a Podcast for you. This week, it’s all about the power of influencers, with a master of influencer marketing, Nathan Chan. Nathan is the CEO of Foundr, a digital magazine that’s interviewed industry leaders including Richard Branson, Arianna Huffington, Gary Vaynerchuk and Tony Robbins. Nathan has built his magazine from the ground-up in just three years, and has also grown his business Instagram account from zero to 400,000 followers in only 12 months.
Here, Nathan walks me through his 9 step process for connecting to and getting influencers on your podcast. He shares the lengths he went to in getting Richard Branson on the cover, and why never taking no for an answer is the best approach you can adopt. If that wasn’t enough, Nathan also shares his highly sought-after tips on how to build an Instagram from nothing to the top of the influencer list.
We also get into all of this stuff too...
- The best tools to use to help you connect with the right people
- How to find the gatekeepers of the world’s most influential people
- Why being persistent really does pay off
- The best angles to use when wooing a potential guest for your podcast
- How and why to leverage the success of other podcasters
- Never forget to follow up if you want to land that amazing guest
- The more professional your branding is, the more professional you look
- Why social proof is one of your greatest assets
- Always be prepared to interview your guests at a moment’s notice
- Tools that help you get the most out of Instagram
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