The PR Breakdown with Molly McPherson

I’ve heard a lot of disparaging remarks about Millennials during my talks and workshops, and after asking other generations their thoughts on these so-called youngsters I’ve decided it’s time to give them a break. The thing is, most people’s perceptions of Millennials are wrong. Not only are they not the lazy, entitled narcissists I’ve heard them being called, they’re also not even in the age bracket most people assume they fall into. It’s time to give Millennials a break and stop blaming them for what’s going on in your organization. In today’s episode of the Confident Communications Podcast, I’m sharing two recent news stories that blame people of this generation for big business blunders and why someone else should have taken responsibility. About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly founded Confident Communications executive learning program and frequently speaks on crisis communications, public relations and social media.   Listen + subscribe on Stitcher or Apple Podcasts.   Mentioned in this episode Millennials: Pew Research Center Millennial Definition: Oxford Living Dictionary Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

LinkedIn is the online version of walking into a conference or big networking event, according to this week's guest on the Confident Communications Podcast. Kristal Hicks is the founder of JOBTALK, where she helps everyone from new college graduates to those looking to transition in their careers to optimize their LinkedIn profiles for success. With LinkedIn, professionals can connect with others in their industry and even hunt for a job--under the radar. Krystal shares how to get the attention to recruiters and how to approach them yourself. Finding talent is a tight market for recruiters, which means that it’s a great market for anyone looking for a job. In this episode, we talk about how mid- and late-career professionals can use LinkedIn to their advantage and what words you should use on your profile to make it pop. Krystal also shares three things you can do to optimize your profile quickly. Listen in and step up your own profile today. Mentioned in This Episode The Gig Economy by Diane Mulcahy "The Intern" film starring Robert De Niro, Anne Hathaway   About Krystal Hicks Krystal founded JOBTALK in 2018 after more than 10 years of working in the employment sector. She provides recruiting insight to students, educators, businesses and professionals so they can make course corrections in their processes and make a bigger difference in their job search or situation. You can follow her on LinkedIn, Instagram and FacebookThe media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

Leaders must continue to work to be more relevant in modern times. As technology changes, it can become more and more difficult to stay in the know. But if you’re off the grid and not online--or struggle to keep up with new communication trends--you’re hurting your brand.This week, I share four ways in which you can be seen, heard, and remain relevant. Yes, social media is a big part of the puzzle, but there is also much to talk about with interpersonal communications. How you speak and connect with your team and colleagues matters. A lot. Just look at all the high-profile cases of people who have recently suffered a communication breakdown.Tune in to this episode so you can feel more confident no matter where you are communicating. Mentioned in this EpisodeEpisode 2: How to Get a Handle on Filler Words in Your VocabularyThe Secret Life Um article in The AtlanticEpisode 19: 10 Hacks that Take the Suck Out of WritingEpisode 25: 5 Quick Hits for Using Social MediaListen + subscribe on Stitcher or Apple Podcasts.© Molly McPherson 2019Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

It’s happened again.A high-profile man accused of inappropriate conduct. Even those with a PR staff to help them out don’t always respond appropriately when their reputation is being attacked. That’s exactly my take on the recent man in the spotlight: Tony Robbins.This week on the Confident Communications Podcast, I’m dissecting the accusations against Tony Robbins and his response. What did he do right? Where did he (and others) miss the mark? What happens next?There’s a 3-step process for responding to media attacks, and an ask that the accused needs to make. Unfortunately, not everyone follows this crisis management mainstay and it’s a recipe for reputational disaster.Listen in as I review the timeline and where the missteps happened--and where you can do better should your reputation ever be on the line.Mentioned In This Episode Buzzfeed Tony Robbins accusations The Dress - Blue or Gold? Tony Robbins response via MediumEpisode 12: The Art of Messaging a DivorceAl Franken’s apology videoTony Robbins thank you for your support [video]Support from Robbins client [video]Video footage of Robbins using racial slurs Developing skills to become an effective communicator is key no matter what stage you’re at in business. To learn more tips on how to communicate more effectively, from the comfort of your own home, you’re going to want to check out The Confident Leader Network. Launching soon, the Network includes monthly trainings about relevant social media platformsThe media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

The thought of a call from the media, or (yikes!) a request for an interview is the stuff of nightmares for many business owners and executives. But it’s also par for the course if you want to stay ahead of the story, put out the right message and stay transparent and relevant to your audience.If you want to run and hide when you hear a reporter is on the line, or avoid speaking in public because it makes you uncomfortable, you need to take a step back and listen in to this episode of the Confident Communications podcast.Media training looks very different today than it did 10 years ago, and learning how to talk to the media and the public is critical to your success. Anything you say, at any time, could be recorded and taken out of context.This week, you’ll learn from author and trainer Brad Phillips, someone I’ve followed and learned from for years. The knowledge he has spans decades, including stints for ABC’s Nightline, CNN’s Reliable Sources and others.  Mentioned in This EpisodeThe Media Training Bible: 101 Things You Absolutely, Positively Need to Know Before Your Next Interview by Brad Phillips About Brad PhillipsBrad has trained thousands of media spokespeople and public speakers including members of Congress, Olympic athletes, top CEOs, directors of nonprofit organizations and heads of government agencies. He’s prepared speakers for TED Global and TEDx Talks, the World Economic Forum in Davos and thousands of other business- and issue-oriented presentations. His book, The Media Training Bible, has been Amazon’s top-selling title on the topic since its release in 2012. Prior to starting his businesses, Brad worked for ABC’s Nightline with Ted Koppel and CNN’s Reliable Sources, The Capital Gang and Late Edition with Wolf Blitzer. His current business is Throughline Group and you can connect with him on Twitter or  LinkedIn. About MollyMolly McPherson, M.S., APR, coThe media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

How do you ask for your check at a restaurant? Are you a “Check, please!” person or someone who waits to make eye contact with their server then air-signs to let the server know what you want? Do you know which is the more appropriate thing to do? In honor of National Waitstaff Day, this week’s episode of Confident Communications focuses on all the things your waitstaff wants you to know about dining in a restaurant--but can’t actually tell you. Waitstaff are key personnel in my business because I travel so much. I rely on restaurant staff to feed me and to make sure I have my receipts for tax purposes. And even though I spend a lot of time in restaurants and bars for work, even I learned some things in my research for this episode. We all want a good experience when dining out, and your waitstaff would like to have a great day at work. Be sure to listen in so you can hear some of the most annoying things restaurant patrons do and say--and what to do or say instead. Developing skills to become an effective communicator is key no matter what stage you’re at in business. To learn more tips on how to communicate more effectively, from the comfort of your own home, you’re going to want to check out The Confident Leader Network. Launching soon, The Network includes monthly trainings about relevant social media platforms and information you need to know to become an effective communicator in the 21st century. Click here to be first to know when the program goes live so you can be heard, stay seen and maintain your relevancy.     About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in WashingtonWant More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

Back in the day, you relied on personal relationships when deciding whether to do business with someone. While that’s still the case in a lot of circles, an even more popular method is through our good friend Google. I don’t know about you, but I often Google the name of someone who reaches out to me for business -- for a media interview or for help in their business. I want to know who I’m dealing with before I agree to do any work with or for someone. And I love that it’s so easy to find the information I’m looking for. Does the idea of that make you cringe? Are you unsure about what information I could find about you if I Googled your name? On this week’s episode of the Confident Communications podcast, I’m sharing 10 ways you can protect your online reputation so you can stop living in fear and start being proactive about what others can find about you online. Each tip is simple and you can do them all in one sitting. Grab this checklist so you can repeat it every few months--something I recommend to all my clients. Mentioned In This Episode: LastPass Password Manager Duck Duck Go https://duckduckgo.com/ Incognito Mode in Google Chrome https://www.laptopmag.com/articles/how-to-use-incognito-windows-in-chrome Google Alert https://www.google.com/alerts Episode 8: Top Communication Fails that Made Headlines in 2018Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

As many as 90% of people check out reviews on social media and business or industry websites before buying. That means your reviews matter. But what matters even more nowadays is how you respond to reviews your customers leave online. Unfortunately, you don’t have time to manage your reviews all day long. And you shouldn’t. What you should do, however, is make sure that you respond to every single review you receive--good or bad. In fact, it’s even more important to respond to bad reviews, publicly, as quickly as possible. On today’s episode of the Confident Communications Podcast, I’m sharing seven tips to responding to reviews online in a way that ensures your customers are heard and their problems are fixed. Mentioned In This Episode My Trip Advisor review for the resort in Costa Rica Yelp guidelines on reporting reviews https://www.yelp-support.com/article/When-should-I-report-a-review?l=en_US Consumers Will Punish Brands that Fail to Respond on Twitter Quickly - https://www.lithium.com/company/news-room/press-releases/2013/consumers-will-punish-brands-that-fail-to-respond-on-twitter-quickly Are you a professional that wants to make sure you’re following best practices online? Grab my guide to the top 5 rookie mistakes professionals make online. The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

I spent a good part of my career working with the media in my role as a public affairs officer for the Federal Emergency Management Agency (FEMA) and my time as the head of communications for the cruise line industry outside of Washington D.C. The journalists I met had a passion for finding the story and making sure the public heard it.One of the journalists I encountered during my career was Jeanne Meserve, an anchor and correspondent for CNN and ABC News and winner of two Emmy Awards, two CNN Peabody Awards and an Edward R. Murrow Award. In honor of World Press Freedom Day this week, I interviewed Jeanne about her experience in the field--both as a journalist and now as a moderator of high-profile town halls and forums.Jeanne has a unique perspective of how to be a great spokesperson, and we dive into the state of the media as it is today. She also speaks about how to take the fear out of talking to the press through preparation and being proactive. Getting ahead of the story is always a better tactic than preparing a canned response.Tune into this interview with a respected and seasoned pro. About Jeanne Meserve Jeanne Meserve is a moderator who brings energy and insight to every event. Her knack for asking the right question, listening and following up gives panel discussions direction, purpose and power. Her meticulous research, wide range of knowledge, and years of experience managing conversations on television have made her a go-to moderator, facilitator, emcee and host for organizations all around the world. About Molly Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations. Molly frequently speaks on crisis communications, public relations and social media.Listen + subscribe on The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...

Major League Baseball hits a home run when it comes to social media strategy. But you don’t have to be a multi-billion dollar enterprise to get noticed and stay relevant. By following the winning tactics teams use to engage their fans, you’ll soon be hitting social media home runs with the big leagues. That doesn’t mean you need to be on all the social platforms; it just means that you need to find which platforms your people are on, know what’s going to stop their scroll and then give them the content they want. On today’s episode of the Confident Communications podcast, I’m sharing five hits for how to market to your fans by using social media. And you’ll also learn how to avoid a strikeout by employees who don’t use social media properly (or in your organization’s best interest). Mentioned in This Episode Episode 24 - How the Heck Do You Use a Hashtag? Major League Baseball #THIS campaign  2019 MLB Team Twitter Hashtags and Emojis  Wave.video Want to get more information about how to stop the struggle with digital, online and social platforms? Find out more about my upcoming online learning program, The Learning Lab, and get on the waitlist so you’re the first to know when it goes live. It will offer monthly online trainings you can watch on your own time so you can more effectively communicate in the 21st century! The media tool I use to track stories, monitor coverage, and help clients get their message in the right hands. Click here to learn more. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, exclusive member chats, weekly lives, and monthly workshops that go deeper than the mic. It's the insider’s hub for communicators who want strategy with spine—and a little side-eye where it counts.Follow Molly → @MollyMcPherson Subscribe to PR Breakdown on Substack → prbreakdown.mediaClick here to subscribe to Molly's live events. Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. This podcast is supported by Muck Rack, the PR management platform I use to monitor media coverage, track journalist activity, and inform high-stakes strategy with real-time data. Click here to try Muck Rack for yourself. Follow & Connect with Molly: https://www.youtube.com/mollymcpherson ...