The PR Breakdown with Molly McPherson Calming your Critics: How to respond to an online activist group
No business or individual is immune to online attacks. If you want to be visible and a leader, it’s bound to happen. Groups of unsatisfied customers taking to Facebook to build a community to rise against you--warranted or not.
What you need is an action plan so you can quickly respond to these online attacks professionally and appropriately. But unfortunately, too many business owners and leaders either respond defensively or don’t know enough about how social media works to protect themselves.
On this week’s episode of the Confident Communications Podcast, I’m sharing with you:
- How to find groups that are targeting you online, and why you shouldn’t chime with a response in inside those groups
- Why you should never go into hiding when you’re being attacked online
- How to get your own message out there
- Where to respond to online attacks so you’re seen and heard
This is also the topic of this month’s Confident Leader Network training.
If you’re not already a member, find out how to join here and get monthly training modules, a live "Ask the Expert" call and access to the online course, "Calm the Critics: How to Protect Your Organization from the Newest Line of Attack - Online Activists."
Heard on the episode:
- Episode 25: Why Major League Baseball Hits a Homerun Marketing to Fans
- Des Moines Register editorial on Carson King
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