The PR Breakdown with Molly McPherson 🌎Where in the World is Matt Lauer's Reputation?
Matt Lauer is having is a very bad week.
This week, former MSNBC correspondent journalist Ronan Farrow released his book, Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators.
The book highlights the claims of sexual misconduct claims against the former host of The Today Show and how his employer, NBC News, handled the fallout.
This special edition of the podcast looks at the PR efforts made by Matt Lauer's team to blunt the bad press and to try to win back the loyalty from Lauer's former viewer. A PR rehab project.
Did the efforts work?
You'll find out in this special breaking news edition of the Confident Communications Podcast.
Mentioned in this episode:
- Matt Lauer dances with daughter in TikTok video
- Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators by Ronan Farrow
- Matt Lauer's full letter, sent via his legal representative Oct. 9, in response to claims made by former NBC News employee Brooke Nevils.
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© Molly McPherson 2019
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