The PR Breakdown with Molly McPherson Cybersecurity Issues That Will Keep You Up at Night
This month is Cybersecurity Awareness Month. A perfect time to remind people that we live in a world increasingly reliant on technology, which makes us all vulnerable to cyberattacks.
This week's guest helps companies prepare for the days they hope will never happen -- a cyberattack. Mark Hoffman discusses how phishing attacks occur and why organizations need cybersecurity plans.
Mentioned in this episode:
- City of Baltimore Ransomware Attack
- Click here get his guide on the top ten anti-phishing tips, "Don't Be Too Quick to Click"
- Follow Mark Hoffman on LinkedIn
About Mark Hoffman
Mark Hoffman, MBCI, CBCP, is a crisis management and business continuity consultant with cybersecurity response and crisis communications experience spanning over twenty years. With a proven track record across multiple sectors, including financial, insurance, utilities and municipal governments, Mark has extensive experience in the development and execution of tabletop and operational exercises with a focus on measurable results that lead to the overall improvement of plans and programs.
About Molly
Molly McPherson, M.S., APR, combines her knowledge of current communication practices with years of news and PR experience to help people become modern-age communicators in their industry and help to build crisis-proof businesses. From her work in the Federal Emergency Management Agency (FEMA) and the cruise line industry in Washington, D.C., Molly develops the right plans and messaging for clients to protect and build their reputations.
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