Paul Roetzer, founder of the Marketing AI Institute, discusses the impact of AI on marketing agencies, the need for human oversight in AI-generated outputs, challenges in using large language models for customer interactions, and the emergence of AI-native agencies. He also shares insights on managing AI in marketing departments, selecting strategic partners, and practical tips for navigating AI integration in agencies.

A CMO Confidential interview with Mike Kitz, Notre Dame Professor, former CMO of Office Max and P&G Brand Manager. Mike discusses the best ways to optimize your in school experience, why the abundance of marketing data may be crowding out long-term thinking, and the importance of learning "integration skills." Key topics include: the value of leadership and influencing skills; why presentation skills matter; and why "curiosity" is one of the best predictors of success. Tune in to hear how he made the switch from the C-Suite to academia.00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:43 The Real-World Readiness of Business School Marketers01:40 The Evolution of Marketing: From Creativity to Data-Driven Decisions04:22 Business School Curriculum: Is It Keeping Up with the Marketing World?06:31 The Importance of Soft Skills and Leadership in Marketing Education18:48 From Classroom to Career: Transitioning from Marketing Professional to Academic23:52 Final Thoughts and Advice for Aspiring MarketersSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Maryam Banikarim, Managing Director of Most Powerful Women + Brainstorm Tech at Fortune, formerly the CMO of Hyatt Hotels, Nextdoor, Gannett, NBCU, and Univision. Maryam discusses what it's like to be a company's first chief marketing person, how to bring a boss who doesn't know marketing along, bridging the generational digital divide, and how tech really doesn't believe in marketing. Key topics include: why you should say yes to hard things; looking for "clues" during the interview; how success at your job doesn't protect you from company politics; and from her TED talk -- how to see life's obstacles as an obstacle course. Watch Maryam's  @TEDx  https://www.ted.com/talks/maryam_banikarim_life_s_an_obstacle_course_here_s_how_to_navigate_it?language=enLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567#tedtalk #cmo #leadership 00:00 Introduction to CMO Confidential00:37 Meet the Guest: Mariam Bannikarim's Marketing Journey01:54 The Ever-Changing State of Marketing03:40 Navigating the CMO Role: Challenges and Strategies05:47 Embracing Digital Transformation in Marketing07:33 The Importance of Continuous Learning and Adaptation14:26 Tales from the CMO Crypt: Overcoming Obstacles20:44 Navigating Misinformation in Marketing20:58 The Power of Sharing Knowledge in Competitive Fields21:22 Understanding the Long-Term Value of Branding21:50 The Challenges of Marketing in Tech Companies22:15 Crisis Management and the Importance of Preparation23:03 Insights from a Marketing Career: Recognizing Red Flags26:13 Embracing Challenges and the Journey of Self-Discovery29:43 Building Community and Reimagining Business in a Changing World31:56 The Journey from CMO to Community Builder34:36 Concluding Thoughts and Practical AdviceSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Daniel McCarthy, Assistant Professor of Marketing at Emory's Goizueta Business School. Dan discusses how marketing has recently taken its knocks, why he created a CLTV class, how companies can start developing their own models, and how customer math can be used to increase marketing accountability. Key topics include: why it is challenging to agree on key modeling variables like acquisition cost; how CLTV can bridge the translation gap between marketers and finance; and why business schools are slow to evolve. Tune in to hear Warby Parker and Wayfair case studies. #customerlifetimevalue #marketing #marketingdata 00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:40 Introducing Dr. Dan McCarthy: The Genius Behind Customer Lifetime Value01:38 The Marketing Landscape: Challenges and Changes in the Digital Age03:46 Deep Dive into Customer Lifetime Value (CLV) with Dr. McCarthy06:20 The Practicalities of CLV: From Theory to Application12:20 The Journey of Creating a CLV Course: Inspiration and Impact14:10 The Slow Evolution of Business School Curriculums in the Digital Era18:45 CLV in Practice: Warby Parker Case Study24:56 The Importance of Language and Disclosure in Marketing27:44 Advice for Marketers: Embracing Financial Acumen30:22 Compensation and Accountability in Marketing Departments36:58 Dan McCarthy's Personal Anecdotes and Final ThoughtsLinkedin: CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with D J Patil, a Great Point Ventures investor and former U.S. Chief Data Scientist in the Obama Administration. D J discusses why everyone should "Take the red pill," his belief that AI will accelerate at speed, and why you shouldn't delegate this responsibility to a single person or team. Key topics include: why "boring, repeatable problems" offer the best current use cases; how AI can move you from creator to editor; how the DoD is thinking about AI; why failing now allows for success later; and why many marketing databases are not ready for prime time. Tune in to hear how generative AI started with a database of cat photos.00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:43 Diving Deep into AI: Red Pill or Blue Pill?01:35 The Evolution and Impact of AI on Society05:27 AI's Practical Applications and Limitations08:15 AI in the Workplace: Enhancing Efficiency and Creativity13:02 Navigating AI's Challenges: Public Mistakes and Ethical Considerations18:04 Government's Role in AI Regulation and Future Predictions22:41 AI in Marketing: Embrace or Be Left Behind25:08 Vendor Management and Investment Advice in the AI Era29:34 Embracing Failure and Experimentation in AI34:19 Parting Wisdom: Staying Ahead in the AI Game#aimarketing #marketingai #data Linkedin: @CMOConfidentialSpotify: https://open.spotify.com/show/1MzXYx0wRB3thgZitlfJoS?si=406b1b98eca6470fApple Podcast: https://podcasts.apple.com/us/podcast/cmo-confidential/id1668226567Youtube: @CMOConfidentialSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Dr. Peter Fader, Professor of Marketing at the Wharton School of Business. Dr. Fader discusses why customer lifetime value (CLTV) is such an important predictor of future financial performance, why some leaders resist the CLTV approach , and his belief that companies often think they have more control and influence over consumers than they really do. Key topics include: how to get started on CLTV; how to understand non-contractual businesses like retail and consumer goods; why win-back strategies aren't as effective as they appear; and why he doesn't like "humanizing marketing." Tune in to hear how CLTV has strong parallels to actuarial science. 00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:40 The Power of Customer Data: A Conversation with Dr. Peter Fader01:36 The Evolution of Marketing: Embracing Customer Centricity02:39 Decoding Customer Lifetime Value and Predictive Models04:58 Challenges and Solutions in Applying Predictive Models24:04 The Future of Marketing: Data, Predictions, and Customer Focus30:37 Closing Thoughts and Practical Advice for Marketers#customerdata #marketing #customerlifetimevalueSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In Part 2 - A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.00:00 Welcome to CMO Confidential: Inside the World of Marketing Leadership00:14 The Battle of Believers vs. Non-Believers in Marketing00:19 The Role of Business Schools in Shaping Marketing Minds02:13 Marketing's Evolution: From Traditional Roles to Tech-Savvy Professionals04:54 The Importance of CMOs in Driving Customer-Centric Strategies11:10 Navigating the Job Market: Advice for Aspiring CMOs13:47 The Underrepresentation of Marketers on Corporate Boards17:25 Practical Advice and Eye-Opening Stories from the Marketing Frontlines20:43 Closing Thoughts and Future Episodes PreviewSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the ANA. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.00:00 Introduction to CMO Confidential00:40 Unveiling Today's Guests and Topic: The Marketing Belief Divide01:24 The McKinsey-ANA Study: CEOs, Marketing, and Growth01:57 Exploring the State of the CMO Job Today02:53 The CEO-CMO Disconnect: Understanding and Bridging the Gap05:51 The Role of Data in Marketing and Overcoming Non-Believers08:50 Strategies for CMOs Facing Skepticism and the Importance of Sales Metrics20:02 The Impact of the McKinsey-ANA Study and the Path Forward24:44 Conclusion and Teaser for Part TwoSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Sean Peters, the Chief Strategy Officer of Publicis Media, CEO of Publicis Collective and former Chief Operating Officer of Zenith. Sean discusses the pressure on media agencies to drive outcomes, how to be a true "business partner," and the risks of measuring what can be measured versus what should be measured. Key topics include: the importance of creating a true "high-value data set" which includes media, creative, sales, and product; how marketers can fully understand what they get from media; and his belief that AI is likely going to make things worse if data inputs are flawed. Tune in to hear how his career has benefitted from "following leaders versus titles."00:00 Welcome to CMO Confidential: Inside the World of Chief Marketing Officers00:39 Introducing Sean Peters: A Veteran in the Media Business01:34 Navigating the Dynamic Media Marketplace: Insights from Sean Peters04:26 The Evolution of Media Measurement and Analytics13:46 Addressing Brand Safety and the Impact of Cookie Deprecation18:52 Strategic Advice for Marketers: Integrating Data and Media23:17 Career Insights and Final Thoughts from Sean Peters26:07 Wrapping Up with Practical Advice and a Look AheadSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Richard Sanderson, the Marketing, Sales, and Communications Practice Leader at Spencer Stuart. Richard discusses the bi-polar state of marketing, how complex the role has become, why "who" you are working for is the most important thing in career development, and his belief that it's "the golden age of marketing" even though 2023 was challenging. Key topics include career development, media sensationalizing the negative news on CMO's, the impact of AI on marketing structures, and how marketing is evolving in both B2B and B2C. Tune in to hear about how severance should be discussed and a great story featuring "We forgot about the horses!"See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.