CMO Confidential

A CMO Confidential Interview with Seth Matlins, Managing Director of the Forbes CMO Network, formerly Head of Cultural Strategy and Insights at Endeavor, Global CMO of Live Nation, President of Rock the Vote and Founder of CAA Marketing. Seth discusses why he thinks the media is overhyping the drama around the CMO position, the CEO misperception that they understand marketing because they have been marketed to, and the difference between "dull truths and exciting lies." Key topics include: how easy it is to be ignored when there is "no emotional response" to your marketing; how the Forbes Most Influential CMO list is compiled; and why basic marketing truths still matter. Tune in to hear his thoughts on retail advertising networks, Nike, and the cookie switcheroo.Unlock the secrets of the Chaos Era in marketing with the dynamic insights shared in "CMO Secrets: The Chaos Era Revealed." Join host Mike Linton, former CMO of Best Buy, eBay, and more, as he dives into a riveting conversation with Seth Matlin, Managing Director of the Forbes CMO Network. Key topics include the evolving state of marketing, the challenges facing Chief Marketing Officers today, and how to navigate the tumultuous landscape of advertising and brand strategy. Tune in to hear Seth's expert take on the influence of CEOs on marketing roles, the implications of digital transformation, and the critical balance between emotional and logical marketing strategies. This episode promises to equip you with actionable insights from industry leaders. Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-changing world of marketing.CHAPTERS:00:00 - Intro00:40 - Chaos in Marketing: Understanding Constant Change06:19 - Overcoming Dullness: Solutions for Marketing Chaos14:47 - Forbes CMO List: Influential Leaders in Marketing20:02 - Current Marketing Chaos: Trends and Challenges24:03 - Nike: Marketing Strategies and Success27:30 - Final Advice for Marketers: Key Takeaways28:19 - Funniest Marketing Story: Insights and Humor31:27 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Matt Carey, EVP Customer Experience and CIO at Home Depot, formerly the SVP and CTO at both eBay and Wal-Mart. Matt discusses how the majority of customer experience is provided by tech, why you shouldn't buy "tech for tech's sake," and why marketers should always "know precisely what problem they want to solve" when interfacing with IT. Key topics include: why you should always have use cases for the MarTech stack; why microscopic measures are important; and practical step-by-step advice on AI - pro tip - don't start with "I want to apply AI!" Tune in to hear practical examples from Home Depot and Delta.Discover "The Untold Impact of AI on Customer Experience" as CMO Confidential dives into the intersection of marketing and technology. Hosted by Mike Linton, a five-time CMO with expertise from Best Buy, eBay, and more, this episode features guest Matt Carey, EVP of Customer Experience at Home Depot and former CTO at eBay and Walmart. Key topics include the integration of AI in enhancing customer interactions, the challenges of aligning company efficiency with customer satisfaction, and practical steps for marketers to effectively collaborate with IT teams. Tune in to hear Matt's insights on leveraging AI without overwhelming your customer base and the importance of specificity in problem-solving. Whether you're a marketing executive or an aspiring leader, this episode offers valuable lessons on navigating the evolving landscape of customer experience. Embrace the future of marketing with clarity and precision. Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay ahead in the marketing world.CHAPTERS:00:00 - Introduction to Customer Experience00:40 - Matt Carey, EVP at Home Depot03:44 - Managing Data and Technology09:56 - Measuring Customer Experience14:05 - Artificial Intelligence in CX19:18 - Marketing Technology Stack22:45 - Collaborating with IT Teams27:17 - Final Thoughts and Questions27:54 - Expert Advice for Success28:39 - Conclusion and OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Michael Treff, the CEO of Code + Theory, a growing 2000 person agency which combines engineers and creatives. Michael discusses how AI combines new factors and current data to anticipate consumer behavior, why AI represents "change management for humans," and how his agency is writing AI into job descriptions. Key topics include: why money saved with AI efficiency should be invested in customer innovation; how thinking B2B is different puts creativity in a box; and the difference between "structuring and using" data versus "collecting" data. Tune in to hear travel and publishing examples and a punk rock story about a band called Baby Teeth.Unlock the secrets to mastering AI in marketing with "Avoid AI Prediction Pitfalls: Anticipate Like a Pro." Tune in to hear the insights of Mike Linton, 5-time CMO and host of CMO Confidential, as he dives deep into the nuances of AI anticipation versus reaction. Joining him is Michael Treff, CEO of Code and Theory, an agency renowned for its innovative blend of creativity and technology. Key topics include the evolving role of AI in predicting consumer behavior, the difference between prediction and anticipation, and how businesses can leverage AI to create unique customer experiences. Michael shares valuable insights from his extensive experience with tech, financial services, and e-commerce clients. Discover how to transform AI from a tool for efficiency to a creative enabler in your marketing strategies. Don't miss out on this opportunity to elevate your understanding of AI's potential in business. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed on the latest marketing trends.CHAPTERS:00:00 - Intro01:42 - Anticipation vs Reaction07:55 - Anticipation in Travel14:00 - Historical Example of Anticipation16:25 - Marketers' Perspective on Anticipation16:40 - Actionable Strategies for Marketers19:55 - Getting Started with AI24:33 - AI Applications in B2B Marketing28:33 - Punk Rock Influence30:11 - Final Question31:32 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Kim Whitler, business professor at the University of Virginia and former GM and CMO. Kim joins us to discuss how start-ups require different CMO's at the various stages starting with seed money and ending with an IPO, how good intentions can jeopardize business success on the corporate activism front, and how to think about NIL from the perspective of marketers and athletes. Key topics include: why blue chip CMO's often fail when they move to the start-up world; why you should reframe activism from "right versus wrong" to a "risk lens;" and the difference between eyeballs and brand fit when evaluating NIL. Listen in to hear the difference between a "steel man" vs. a "straw man" argument and why you should think about the former for your business.Unlock CMO Success: The Stages You MUST Master with insights from CMO Confidential, a podcast hosted by Mike Linton, former CMO of companies like Best Buy and eBay. Tune in to hear Dr. Kim Whitler, Assistant Professor of Marketing at the University of Virginia Darden School of Business, share her unique perspective on the stages of CMO success. Key topics include the evolving role of a CMO from startup phases to IPO, the impact of corporate activism, and the strategic use of name, image, and likeness in marketing. Discover how CMOs can navigate the complex landscape of marketing leadership and learn from real-world examples of successful strategies. This episode offers valuable insights for marketers aiming to enhance their leadership skills and stay ahead in the competitive business environment. Subscribe to the CMO Confidential Newsletter for exclusive content and stay informed with the latest marketing insights. Don't miss out on this opportunity to elevate your marketing knowledge!CHAPTERS:00:00 - Intro00:40 - Kim Whitler, PhD01:52 - CMO Success: Marketing Strategies09:31 - Corporate Activism: Business Risks16:21 - Name, Image, and Likeness (NIL)18:15 - Athlete Branding Strategies22:19 - Monetizing Your Brand: Follower Count26:51 - Measuring NIL ROI Effectively29:45 - Marketing Best & Worst Practices33:02 - Practical Advice for Marketers33:21 - Steelmanning: Navigating Activism35:30 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Daniel McCarthy, a Professor of Marketing at the University of Maryland and expert in customer lifetime value analytics, shares keen insights on Peloton's rise and fall. He discusses how misinterpreting post-COVID trends hurt Peloton financially and spurred a stock price crash. The conversation highlights the pitfalls of aggressive growth strategies, the significance of cohort analysis, and the dangers of price cuts. With valuable lessons for marketers, McCarthy emphasizes the balance between growth and profitability, stating, 'Valuation is a painkiller.'

Join Karna Crawford, CMO of Marqeta and former marketing strategist at JPMorgan Chase and Ford, as she dives into the customer loyalty crisis. She reveals how brands often overlook customer retention for acquisition, creating 'promiscuous customers.' Learn how AI can personalize experiences to win back loyalty and the importance of balancing customer interactions. Karna also shares cautionary tales, like GAP and United’s missteps in loyalty initiatives. Tune in for valuable insights to revamp your marketing strategy!

A CMO Confidential Interview with Kate Bullis, Global Marketing Practice Leader and Managing Director at ZRG Partners. Kate discusses the "growth renaissance" occuring in tech, B2B, and Private Equity where marketing is emerging as a growth driver, why companies in transition often look for new talent, and "what a difference maker" great marketers are to companies. Key topics include: why diversity of skills on boards is important; why many companies are moving away from pattern matching and playbook hiring; and key questions to ask in the interview process including picking up on "the little things." Listen in to hear why you should never take a position where Marketing is "The Yes Center."Discover the truth behind today's CMO job market in this insightful episode of CMO Confidential! Join Mike Linton, a seasoned five-time CMO, as he dives deep into the current state of the chief marketing officer landscape with Kate Bullis, Global Marketing and Revenue Practice Leader and Managing Director at ZRG Partners. Kate brings invaluable experience, handling 20 to 25 executive marketing assignments annually, and she’s here to share her expert insights.Key topics include the fluctuating demand for CMO roles, the impact of economic corrections on marketing opportunities, and the evolving expectations of marketing leadership in B2B and enterprise technology sectors. Tune in to hear Kate's perspective on how companies in transition and transformation are always in need of new marketing leadership, and the critical differences in hiring trends between public, private, and venture capital-backed companies.Understand the essential qualities and strategic mindset required for aspiring CMOs to navigate and succeed in today’s competitive job market. Kate also shares practical advice on avoiding the "yes center" trap and emphasizes the importance of qualitative skills in leadership roles.Subscribe to the CMO Confidential Newsletter for Exclusive Content and stay tuned for more episodes on Spotify, Apple, YouTube, and the I Hear Everything Network. Enhance your marketing acumen and stay safe out there!#MarketingMarketplace #B2BMarketingStrategies #ExecutiveMarketingRoles #MarketingRolesExplained #MarketingLeadershipCHAPTERS:00:00 - Intro01:24 - Job Market Trends03:46 - B2B Market Revival07:17 - Understanding Company Types12:28 - Search Duration Insights14:55 - Importance of Marketing16:40 - Marketers on Corporate Boards18:53 - Consumerization in Marketing20:02 - Identifying Marketing Believers28:24 - Tips for Aspiring CMOs31:38 - Funniest Marketing Stories33:40 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In a new twist for CMO Confidential, host Mike Linton moderates a panel for The Association of National Advertisers on Industry Thought Leadership.Unlock the secrets to collaborating with non-believers in marketing with insights from top CMOs and executives! 🎥 In this engaging panel discussion, moderated by Mike Linton, host of the CMO Confidential Podcast, we bring together industry leaders Jeff Lowe, Chief Commercial Officer at Smart Technologies, Roula Nassar, Chief Financial Officer at Smart Technologies, and Rob Whitney, VP of Marketing Innovation at Univar Solutions. Key topics include understanding the perspectives of finance and sales, overcoming the perception of marketing as "fluff," and practical strategies for fostering cross-departmental collaboration. Tune in to hear how Roula transitioned from viewing marketing as an expense to recognizing its vital role in driving revenue. Discover Jeff's approach to aligning marketing and finance through shared goals and metrics, including the importance of sales accepted leads (SALs) and share of voice. Rob shares his journey of turning skeptics into believers by demonstrating tangible value and building strong business relationships.This video is packed with actionable advice and real-world examples to help you navigate the challenges of collaborating with non-believers in your organization. Learn from the experts and elevate your marketing strategy to new heights!Subscribe to the CMO Confidential Newsletter for exclusive content and stay ahead in the ever-evolving field of marketing. 🌟 Don't forget to like, comment, and share your thoughts below!#MarketingStrategies #CustomerJourneyMetrics #UnderstandingMarketingValue #ExecutiveTeamAlignment #StrategicMarketingPartnershipsCHAPTERS:00:00 - Welcome to the panel01:24 - Insights from CMOs02:21 - Roula’s Journey: Nonbeliever to Believer07:56 - Tips for Gaining CFO Support12:21 - Getting Started with Marketing Strategy16:09 - Key Performance Measures That Matter22:20 - Overcoming Marketing Obstacles26:14 - Engaging Non-Believers in Marketing27:23 - Unique Practical Marketing Advice29:50 - Audience Q&A Session31:00 - Sales Perspective on Marketing32:58 - Finance's Impact on CreativitySee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A CMO Confidential Interview with Leesa Eichberger, Former CMO of Jenny Craig & Ring Central and Amanda Reierson, former CMO of Avant and Head of Marketing at Thumbtack. We all worked together at Farmers Insurance. Amanda and Leesa discuss tips for evaluating "communication health," what to do in a company that doesn't like bad news, and how to manage a situation where you think your boss is making an error. Key topics include: why you should always have next steps and a solution; understanding and respecting the culture; and why you shouldn't "make stuff up." Tune in to hear some amusing worst practices and why you might want to keep a "head scratcher list."Welcome to CMO Confidential, where you get an insider's perspective on the challenges and triumphs of being a Chief Marketing Officer! In this episode, "What Your Team Hates But Won't Tell You! Secrets from Top CMOs," join host Mike Linton, former CMO of Best Buy, eBay, Farmers Insurance, and Ancestry.com, as he sits down with marketing powerhouses Leesa Eichberger and Amanda Reierson.Key topics include:- Identifying and addressing communication gaps within your team.- Strategies for conveying bad news effectively.- The importance of building trust and fostering open dialogue.- Real-world examples of managing team dynamics and aligning with company culture.Tune in to hear Leesa, former CMO of Jenny Craig and RingCentral, and Amanda, former CMO at Avant and Chief Growth Officer at Farmers, share their invaluable insights and personal experiences. Whether you're a marketer, advertiser, or just fascinated by the world of marketing, this episode is packed with lessons on leadership and team management.Subscribe to the CMO Confidential Newsletter for exclusive content and stay updated with our latest episodes. Don't forget to like, share, and subscribe. Thanks for listening, and stay safe out there, marketers!#TeamFeedback #ExecutiveCommunication #ManagingRemoteTeams #TeamSuccessStrategies #MarketingInsightsCHAPTERS:00:00 - Intro01:49 - Communication Health Strategies03:45 - Communicating with Your Boss Effectively07:03 - Testing the Waters with a New Boss11:12 - Best and Worst Communication Practices15:25 - Communicating Bad News Effectively18:28 - Addressing Mistakes Made by Your Boss20:20 - Disagreeing and Committing in Conversations22:05 - Handling Team Pushback on Ideas26:10 - Funniest Email Story28:30 - The Importance of Saying "I Don't Know"30:29 - OutroSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode is brought to you by CMO Confidential Title Sponsor Props. Visit them at Props.coA CMO Confidential Interview with Peri Hansen, Leader CMO Practice and Sector Leader Consumer Products at Korn Ferry. Peri discusses why she thinks it's the most important and exciting time to be a CMO, how marketers need to "connect" sales, IT and other functions with their go-to-market strategy and why "marketing structure" is a hot board issue. Key topics include: why people development is more important than ever; why there are so few marketers on boards; how careers benefit from constantly leaving your comfort zone; and the difference between enterprise and marketing thinking. Tune in to hear about candidate faux pas including not eating at the restaurant chain before the interview.Join us on CMO Confidential with Mike Linton as we uncover "The CMO's Secret Weapon: Are You Missing It?" This episode dives deep into the evolving role of the Chief Marketing Officer, featuring insights from Peri Hansen, a top executive search expert from Korn Ferry with over 25 years of experience. Tune in to hear Peri perspective on the CMO as the connective tissue within an organization—linking sales, strategy, operations, and finance into a cohesive corporate strategy.Key topics include:- The transformative power and increased influence of the CMO role in modern enterprises.- Essential skills and experiences that make a successful CMO.- Insights into holistic and enterprise thinking for marketing leaders.- The importance of cross-functional collaboration and financial fluency.- Strategies for upskilling and talent development within marketing teams.Peri also shares her expertise on the importance of effective vendor management and the current job market trends for marketing executives. Whether you are an aspiring CMO or a seasoned marketing professional, this episode is packed with valuable advice and real-world examples.Subscribe to the CMO Confidential channel for more exclusive content and stay ahead in the dynamic world of marketing leadership. Don't miss out on these expert insights—your future as a CMO could depend on it!#CareerAdvice #CmoJob #MarketingPodcast #Marketing #MikeLintonCHAPTERS:00:00 - Intro00:40 - The CMO as Connective Tissue05:24 - Holistic Thinking07:41 - Marketing Structure11:05 - Upskilling Talent Development and Change Management13:39 - Job Market20:16 - How to get to the C-Suite23:20 - How to judge your career25:30 - Last question: Funniest story or a piece of advice we haven’t discussed28:55 - OUTROSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.