CMO Confidential
ZRG Partners| The Top 5 Mistakes CEOs and Boards Make When Hiring CMOs| Kate Bullis and David Wiser
Mar 4, 2025
Join Kate Bullis and David Wiser, Managing Partners at ZRG Partners and experts in executive search for marketing roles. They dive into the common hiring pitfalls CEOs and boards face, cleverly likening them to movie plotlines like 'Death by Committee.' Discover why seeking only playbook candidates can backfire, the importance of aligning CMO roles with company goals, and lighthearted anecdotes from virtual interviews. Their insights promise to empower those looking to secure top marketing talent and avoid cinematic hiring disasters.
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Quick takeaways
- Reliance on pre-existing frameworks in CMO hiring often leads to ineffective decisions, overlooking the need for innovative and context-specific approaches.
- Misalignment among stakeholders regarding CMO role expectations can result in candidates assuming positions that lack the full scope of true marketing leadership.
Deep dives
Trends in CMO Hiring for 2025
The job market for Chief Marketing Officers is projected to improve in 2025, driven by diminishing inflation and a more business-friendly administration. Industry experts believe that there will be a notable increase in hiring activity across startup, mid-stage, and larger companies, particularly as private equity begins to invest more heavily again. The past few years have seen stagnant growth in the hiring space due to pandemic-induced challenges, but signs of recovery suggest a more optimistic outlook. Companies are expected to shift away from stringent profitability measures towards growth initiatives, signaling a favorable environment for CMO recruitment.
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