A CMO Confidential Interview with McKinsey Marketing & Sales Partner Robert Tas and Nick Primola, EVP and Head of the CMO Practice at the Association of National Advertisers. We discuss their recent study and Wall Street Journal article showing that CEO's who have marketing at the center of their strategy have measurably better results. They discuss the 3 types of CEO's including "non-believers" and why so many still exist, the dangers of running marketing as a cost center, and the tremendous variability of the CMO role. Key topics include: the biggest areas of misalignment; the need to connect to financial outcomes; how marketing needs to "claw it's way back;" and their belief that it is "Ludicrous to think the CMO role is going away." Listen in to hear why Business Schools are a significant part of the problem.
CMO Crisis: Why can't 98% of marketing leaders agree on KPIs? Dive into this critical issue with 5-time CMO Mike Linton and guests Robert Tas and Nick Primola. Explore the disconnect between CMOs and CEOs, the role of business schools in marketing education, and strategies for aligning marketing with business objectives.
Key topics include:
• The challenge of defining and measuring marketing KPIs
• How business schools contribute to fragmented marketing education
• The importance of CMO-CEO alignment and communication
• Strategies for demonstrating marketing's value to the C-suite
• The need for customer-centric approaches in marketing
Tune in to hear expert insights on bridging the gap between marketing leaders and business objectives. Learn how to position marketing as a critical driver of business growth and navigate the evolving landscape of marketing leadership.
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CHAPTERS:
00:00 - Props
00:22 - Business Schools Critique
05:24 - CMO Remit Responsibilities
07:14 - Customer Representation Issues
14:12 - Marketers on Boards: A Shortage
17:45 - Practical Marketing Advice & Stories
21:10 - Discover Our Other Shows
21:36 - Like, Share, and Subscribe
21:40 - Outro
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CMO Confidential