Carilu Dietrich | B2B Marketing - 2024 The Year in Review + The Year Ahead | CMO Confidential

CMO Confidential correspondent Carilu Dietrich, former CMO and hypergrowth advisor who helped take Atlassian public, returns to talk about why she thinks 2025 represents the biggest change in the B2B marketplace in decades. Carilu discusses the potential acceleration of acquisitions and investment driven by macroeconomic factors and how AI is "smacking everyone in the face." Key topics include: zero click search; the onset of agentic AI; why in person is increasing in importance; and her belief that CMO's will scrap to meet aggressive growth targets with less budget. Tune in to hear how to use AI to create a guinea pig feeding schedule.

Discover why B2B marketing faces its biggest transformation ever in 2024. Former Atlassian CMO Carilu Dietrich joins 5-time CMO Mike Linton to break down the seismic shifts reshaping the industry.

Get an insider's perspective on how AI is disrupting traditional B2B marketing strategies, from the decline of SEO to the rise of AI-powered sales development. Learn why companies are losing 15-20% of their inbound traffic and how successful marketers are adapting to this new reality.

Gain valuable insights on:

• How AI native companies are disrupting established software businesses

• Why traditional marketing funnels are becoming obsolete

• The increasing importance of human connection in B2B relationships

• New strategies for video marketing and social media engagement

• Practical ways to maintain growth targets with tighter budgets

Perfect for CMOs, marketing leaders, and B2B professionals looking to navigate the rapidly evolving marketing landscape. Whether you're dealing with budget constraints or exploring AI implementation, this episode provides actionable strategies for success in 2024 and beyond.

#contentmarketing #marketingagainstthegrain #emailmarketing #aitools #cmoinsights2024

CHAPTERS:

00:00 - Intro

01:40 - B2B Economy Insights

05:55 - Impact of AI on Businesses

09:33 - AI and Headcount Budgets

12:11 - AI's Effect on Sales Budgets

12:40 - Budgeting and Growth Strategies

15:50 - AI Transforming Marketing

19:06 - Future Trends in Events

26:10 - Marketing Tests for 2025

28:58 - Final Thoughts: Stories and Advice

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