Josh Golden | Vulnerability & Personal Branding - Two 2-Edged Swords | CMO Confidential

A CMO Confidential Interview with Josh Golden, CMO of Quad, Creator of Eureka and 3 Things, former Publisher & President of Ad Age. Josh outlines the key components of both personal and business vulnerability and offers tips regarding the balance between enough and too much disclosure. He also shares how to build a personal brand without "overshadowing" your company brand. Key discussion topics include; why authenticity is just the starting point; the balance between vulnerability and "wishy-washy" decision making; why rebrands don't work unless they are "accepted by the brand organism;" and why "when in doubt, you shouldn't do the personal branding stuff." Tune in to hear a story about Muenster Cheese and "The 24-Hour Rule."

Discover the secrets to authentic leadership and personal branding with "CMO Branding: Don’t Let Your Ego Overshadow the Company." In this insightful episode of CMO Confidential, hosted by former Best Buy and eBay CMO Mike Linton, special guest Josh Golden—CMO of Quad and creator of "Eureka and Three Things"—shares invaluable lessons on navigating the complexities of being a marketing leader.

Key topics include the double-edged nature of vulnerability in the C-suite, balancing personal and company branding, and actionable advice on building a sustainable personal brand without overshadowing your organization. Josh also offers real-world examples from his career, including how authenticity, gratitude, and cultural awareness shape effective leadership. Tune in to hear practical strategies for managing rebrands, fostering team trust, and integrating personal authenticity into professional success.

Gain unparalleled insights into marketing leadership, customer lifetime value, and the evolving role of CMOs in today’s challenging business environment. Don’t miss this engaging discussion packed with actionable advice to elevate your marketing career.

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CHAPTERS:

00:00 - Intro

02:18 - Vulnerability in Leadership

04:02 - Balancing Vulnerability as a Leader

06:21 - Personal Experiences with Vulnerability

09:35 - Business Vulnerability: Finding the Balance

14:59 - Building a Personal Brand

19:59 - Impact of a Growing Personal Brand

23:45 - Understanding Rebranding

26:17 - Defining Completion of a Rebrand

29:50 - Final Thoughts

32:40 - Closing Remarks

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