Content Strategy Insights

The emergence of modular web architectures and complex digital experiences has created a need for new content-management practices and for new enterprise tools.  One of the most pressing new needs is the ability to orchestrate the assembly of content elements, which may come from a variety of sources and be used in a variety of distribution channels. Sana Remekie started her company, Conscia, to help large enterprises deal with these new challenges. https://ellessmedia.com/csi/sana-remekie/

Katariina Kari, an Engineer at IKEA, discusses the use of ontologies and knowledge graphs to drive applications and streamline processes. She explores the benefits of using ontology and knowledge graphs like RDF, emphasizing their role in sharing human knowledge. Kari also emphasizes the importance of human involvement in building AI and grounding technology in humanities and social sciences.

Jenny Scribani discusses a messaging framework for maintaining brand consistency across diverse content practices. She highlights the importance of decoupling messaging from technical architecture, exploring content structuring and multi-dimensional frameworks. The benefits of using a messaging framework in content creation, collaboration with various teams, and streamlining information management are emphasized.

Ann Rockley first took the title of "content strategist" in 1989. Over the next 30 years she pioneered content management, intelligent content, and many other practices we now take for granted. Until recently few knew that she accomplished all of that while managing health challenges that would have sidelined most people. Ann now focuses on health coaching and career mentoring, two intertwined practices that help her clients, most of whom are content professionals, manage their health and wellness and thrive at work. https://ellessmedia.com/csi/ann-rockley/

Content leaders are beginning to ascend the corporate org chart. Alli Mooney is VP of Content Design at MasterCard, where she leads a large team of content designers and guides big organization-change initiatives. Like many content professionals, she began her career in publishing and journalism, but her path also included a stint in trend reporting, which lead to a variety of leadership roles at Google. https://ellessmedia.com/csi/alli-mooney/ 

Ginny Redish, pioneer in content strategy and UX design, discusses the origins of modern documentation and plain language, task orientation and user orientation in UX design, understanding the web as a place for conversations, simplifying content for conversation, and the evolution of usability testing and content design.

Elizabeth McGuane, content designer and author of Design by Definition, discusses the importance of linguistic, rhetorical, and grammatical elements in content design. They talk about the migration of content folks into UX management, the value of variety in design, catching ideas, the concept of narrative check, and their mission to democratize content strategy.

Abby Covert discusses the changing role of information architecture and the democratization of the craft. They emphasize the importance of education and awareness in advancing the field. The impact of incentives on information architects' work is explored, highlighting the misalignments between design and product teams. They discuss the importance of metadata and the frustration with product designers who don't understand its potential. The development of a comprehensive teacher's guide for an information architecture book is also discussed.

Designing for trust is a team effort, and it's crucial to keep everyone aligned on such  important work.  At LinkedIn, the trust team has created a framework to guide that alignment. The RISE framework is built on an acronym that describes how LinkedIn wants its members to feel: respected, informed, safe, and empowered. https://ellessmedia.com/csi/stephanie-lucas/

Before you let a business manage your hard-earned money, you need to trust them. Selene De La Cruz and her colleagues at Robinhood have developed principles-backed practices that earn the trust of customers who use Robinhood's brokerages services. https://ellessmedia.com/csi/selene-de-la-cruz/