Content Strategy Insights
Ginny Redish: Content, Usability, and UX Pioneer
Sep 13, 2023
Ginny Redish, pioneer in content strategy and UX design, discusses the origins of modern documentation and plain language, task orientation and user orientation in UX design, understanding the web as a place for conversations, simplifying content for conversation, and the evolution of usability testing and content design.
34:59
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Quick takeaways
- Content Strategy, Content Design, and UX writing have their origins in early technical documentation and usability testing, as shared by Ginny Redish in her book Letting Go of the Words.
- Redish emphasizes the concept of content as conversation, highlighting the importance of simplicity and user-oriented design in creating usable websites.
Deep dives
The Origins of Content Strategy, Content Design, and UX Writing
Content Strategy, Content Design, and UX writing can be traced back to user experience design. These practices have their roots in early technical documentation and usability testing. Ginny Redish, a pioneering figure in the field, shared these practices in her book Letting Go of the Words. The principles and techniques she outlined in her book still guide content and design practitioners today.
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