Content Strategy Insights
Elizabeth McGuane: Design by Definition
Sep 6, 2023
Elizabeth McGuane, content designer and author of Design by Definition, discusses the importance of linguistic, rhetorical, and grammatical elements in content design. They talk about the migration of content folks into UX management, the value of variety in design, catching ideas, the concept of narrative check, and their mission to democratize content strategy.
31:52
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Quick takeaways
- Elizabeth McGuane's book, Design by Definition, provides content designers with a comprehensive understanding of linguistic, rhetorical, and grammatical elements in their craft.
- The use of fresh and unconventional metaphors in content design can spark creativity, shift perspectives, and effectively communicate complex ideas.
Deep dives
Content designers lack a comprehensive guide for their craft
Content designers have long been meticulous storytellers and word nerds, but they have never had a go-to book that outlines the linguistic, rhetorical, and grammatical aspects of their craft. Elizabeth McQuan's new book, Design by Definition, fills this void by delving deep into the complexities of bringing clarity and meaning to the textual material used in designing customer experiences.
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