Content Strategy Insights
Jenny Scribani: A Messaging Framework for Content Practitioners
Oct 4, 2023
Jenny Scribani discusses a messaging framework for maintaining brand consistency across diverse content practices. She highlights the importance of decoupling messaging from technical architecture, exploring content structuring and multi-dimensional frameworks. The benefits of using a messaging framework in content creation, collaboration with various teams, and streamlining information management are emphasized.
29:55
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Quick takeaways
- Jenny Scribani's messaging framework streamlines brand messaging for diverse audience segments and channels.
- The framework provides a structured, data-driven approach to content design, enhancing business decisions and consistency across teams.
Deep dives
Developing a Messaging Framework
Jenny Scrabani has created a messaging framework to aid writers and strategists in maintaining the overarching brand message while catering to specific audience segments via various communication channels. By focusing on brand pillars and audience segmentation, this framework aims to decouple messaging principles from execution, providing a structured approach to content development.
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