Jenny Scribani
Developed a messaging framework to streamline brand messaging for content practitioners.
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Oct 4, 2023 • 30min
Jenny Scribani: A Messaging Framework for Content Practitioners
Jenny Scribani discusses a messaging framework for maintaining brand consistency across diverse content practices. She highlights the importance of decoupling messaging from technical architecture, exploring content structuring and multi-dimensional frameworks. The benefits of using a messaging framework in content creation, collaboration with various teams, and streamlining information management are emphasized.
