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Content Strategy Insights
Abby Covert: Democratizing Information Architecture
Aug 30, 2023
Abby Covert discusses the changing role of information architecture and the democratization of the craft. They emphasize the importance of education and awareness in advancing the field. The impact of incentives on information architects' work is explored, highlighting the misalignments between design and product teams. They discuss the importance of metadata and the frustration with product designers who don't understand its potential. The development of a comprehensive teacher's guide for an information architecture book is also discussed.
31:25
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Quick takeaways
- The evolution of the field of information architecture has led to a more democratized approach, making it accessible to various professionals and industries.
- Information architecture and content strategy are closely connected, with IA organizing content and content strategy ensuring its creation and maintenance over time.
Deep dives
The Evolution of Information Architecture
The field of information architecture has undergone significant changes over the past 25 years. While the role of information architect has become less prevalent, IA work continues to be done by individuals who may not have the official job title. Abby Covert sees this as a positive sign, presenting an opportunity to democratize the craft of information architecture, making it accessible to a wider range of industries and professionals.
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