The PPC Mastery Podcast

In this episode, Niklas Buschner shares an epic case study of how he grew a client from €28K/mo to more than €550K/mo in ad spend. This episode is full of gems, enjoy!About Niklas Buschner:Niklas is the founder of Radyant, a digital agency from Berlin. He’s a member of The PPC Hub and frequently shares his insights to help the members in our community. Follow Niklas on LinkedIn: https://www.linkedin.com/in/niklas-buschner/ 🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.📺 YouTube: https://www.youtube.com/@ppcmasterycom 🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1 🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137 

In this episode, Adriaan Dekker takes you through the latest PPC news and trends, and shares a few golden nuggets on how to leverage LinkedIn to build your personal brands and get (freelance) clients. This episode is full of gems, enjoy!About Adriaan Dekker:Adriaan is my primary source of news updates and is officially the fastest-growing person in the PPC industry.- Follow Adriaan on LinkedIn: https://www.linkedin.com/in/adriaan-dekker-google-ads-freelancer-rotterdam/- Subscribe to his PPC newsletter: https://adriaan-dekker.plugandpay.nl/checkout/google-ads-paid-newsletter🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists. Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.📺 YouTube: https://www.youtube.com/@ppcmasterycom🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

Bob Meijer, a Google Ads expert and co-founder of PPC Mastery, shares insights on modern search campaign strategies. He discusses the evolution of search advertising, stressing the need to adapt to user behavior and leverage automation. Bob dives into the balance between campaign consolidation and segmentation, offering best practices for performance optimization. He also explores keyword match strategies, comparing Broadmatch with Exact and PhraseMatch, highlighting the importance of a strategic approach. Tune in for actionable tips to boost your advertising results!

In this episode, John Moran shares why you can’t trust Google Ads data, and how to scale your campaigns instead. This episode is full of gems, enjoy!About John Moran:John is one of the smartest minds in the PPC industry. He is the Co-Founder of Solutions8 and Chief Strategist at Tier11.Follow John Moran on LinkedIn.🗞️ 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗘𝗱𝗴𝗲.Get advanced Google Ads tips in your mailbox every Monday and Friday: https://www.ppcmastery.com/newsletter🔥 𝗪𝗮𝗻𝘁 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱𝘀 𝘀𝗸𝗶𝗹𝗹𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹? 𝗝𝗼𝗶𝗻 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗛𝘂𝗯!Join The PPC Hub: our global community of world-class Google Ads Specialists.Get trained by us all year round, and learn & grow together with like-minded PPCers from all over the world.Become a member of The PPC Hub and make this the best year of your career! (1.200+ members) → https://www.ppcmastery.com/hub💜 𝗦𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗧𝗵𝗲 𝗣𝗣𝗖 𝗠𝗮𝘀𝘁𝗲𝗿𝘆 𝗣𝗼𝗱𝗰𝗮𝘀𝘁.📺 YouTube🎙️ Spotify🍎 Apple Podcasts

Miles sat down with PPC legend Kirk Williams to discuss how to build a business you actually like. Kirk shares some incredible insights that go against the "hustle" culture that gained popularity in recent years.In 50 minutes, he'll completely help you redefine what success means to you, ensuring you build a business around your life and not the other way around.Watch Kirk's recent TedX talk ("Stop the Scale: Redefining Business Success").Follow Kirk here:- Follow Kirk on LinkedIn- Follow Kirk on X- Read his blog at ZATO Marketing- Grab his book "Stop the Scale, Building a Digital Agency You Actually Like"Subscribe to The PPC EdgeGet advanced Google Ads tips in your mailbox every Monday: https://www.ppcmastery.com/blogSubscribe to The PPC Mastery Podcast📺 YouTube: https://www.youtube.com/@ppcmasterycom🎙️ Spotify: https://open.spotify.com/show/4TFu3yXljvnFa3UKKPA9fW?si=7f3cfde7baf44f32&nd=1🔍 Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9hcHAuc3ByaW5nY2FzdC5mbS9wb2RjYXN0LXhtbC8xODgyOA🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ppc-mastery-podcast/id1704617137

The hosts discuss managing workload, maintaining focus, and preventing burnout in PPC. They explore finding your ideal daily routine and the importance of a healthy lifestyle. Coping with high expectations in managing Google Ads campaigns is highlighted, along with transitioning to PPC mastery. They share methods for managing and reducing stress, offer advice for beginners in Google Ads, and emphasize the importance of experience and repetition in dealing with stress in PPC.

Miles answers a question from Thomas Eccel: “What are the benefits of the increasing PPC community power on Linkedin and Discord? How can we learn from each other, and how do you leverage the powerful community knowledge/news/strategies for your clients?”

In this episode, Bob discusses how to create high-converting landing pages for Lead Gen & SaaS clients, incorporating the DREAM framework.

This podcast explores how to prioritize Google Ads tasks, including regular optimizations, one-off improvements, and experiments. It discusses the challenges of managing multiple clients, the ice scoring model for prioritizing experiments, finding a balance between experiments and regular optimizations, a case study on transitioning ROAS strategies, and the importance of aligning optimizations with broader marketing objectives.

Google announced 12 new pMax updates including page feeds and new features in Performance Max Advertising with goals for re-engagement and optimizing for high-value customers. Other updates include account level negatives, campaign level brand exclusions, and smart bidding optimized for in-store sales. The future of Google Ads includes quantifying the value of PMACs, A/B testing campaigns, better search term insights, and conversion lift studies. The twelfth update focuses on the improved integration of Google Merchant Center in Google Ads for easier identification of product issues and campaign diagnostics.