The PPC Mastery Podcast
Miles McNair & Bob Meijer
Welcome to The PPC Mastery Podcast! Every week, we'll share actionable tips, strategies, tactics, and stories to inspire you to make more out of your Google Ads campaigns.Presented by Bob Meijer & Miles McNair — founders of PPC Mastery. Our mission is to unite and provide insane value to the PPC community and help ambitious companies and marketers make the most out of Google Ads.Whenever you're ready, here's how we can help you:Join our free Discord community here: https://www.ppcmastery.com/community Subscribe to The PPC Edge Newsletter (and get one actionable Google Ads tip in your mailbox every Monday): https://www.ppcmastery.com/blog
Episodes
Mentioned books
Sep 8, 2023 • 30min
E09 - Demand Gen best practices - The PPC Mastery Podcast
The podcast discusses the best practices for setting up a successful Demand Gen campaign using Google Ads, including implementing conversion tracking, using data-driven attribution, optimizing campaign structure and budgets. It also emphasizes the importance of third-party software tools and budget allocation for proper attribution in demand gen campaigns. Different types of ads and ad formats are covered, as well as the importance of using the right creatives and offers. The podcast also explores expanding audience targeting with first party data and optimized targeting in Google Ads.
Sep 6, 2023 • 26min
E08 - An introduction to Demand Gen - The PPC Mastery Podcast
- Introduction: Exploring differences between demand gen and PMEX announcement and discussing implications for Google ads.
- Discussion on Demand Generation and Google's Perspective: Reasons for exclusion and targeted placements.
- Targeting Options in Demand Gen Campaigns: Use of audience segments, lookalike segments, and optimized targeting.
- Changes in Demand Generation and Phasing out of Discovery Campaigns: Shift from discovery to demand gen and suggestions for remarketing campaigns.
- Ongoing Test and Refining Campaigns: Importance of third-party attribution tools and future topics to be covered.
Sep 4, 2023 • 14min
E07 - What goals are you working towards? - The PPC Mastery Podcast
Miles answers a question from Bernt Muurling: “What do you want to achieve? What goal are you working towards?”Got a question? Submit here and we might answer it in a future episode: https://www.ppcmastery.com/podcast
Sep 1, 2023 • 12min
E06 - Miles' morning routine for PPC success - The PPC Mastery Podcast
Miles explains how he intentionally plans out his day for maximum results for his clients and PPC Mastery and why his morning routine is so important. Own the morning, own the day.
Aug 30, 2023 • 35min
E05 - How to retain clients - The PPC Mastery Podcast
Explore the art of client retention with effective strategies for building lasting relationships. Discover how clear goal setting and proactive communication can enhance loyalty. Personal anecdotes reveal the power of trust in client interactions. Dive into the dynamics of both remote and in-person meetings, highlighting their role in strengthening connections. Learn how productivity tools can streamline project management and improve client satisfaction. Plus, find out how thoughtful gestures can elevate your client relationships.
9 snips
Aug 28, 2023 • 21min
E04 - High impact First Party data segments for audience signals - The PPC Mastery Podcast
In this episode, we give you some high-impact first-party data segment ideas for Lead Gen, SaaS, and Ecommerce that can be used for your audience signals.
Aug 23, 2023 • 32min
E03 - How to get Google Ads clients - The PPC Mastery Podcast
Welcome to E3 of The PPC Mastery Podcast! In this episode, we zoom in on how Miles and I got our first clients and how we grew our freelance business.
Aug 16, 2023 • 50min
E02 - How It All Started - The PPC Mastery Podcast
Welcome to the second episode of The PPC Mastery Podcast! In this podcast we'll touch on how it all started, how we became Google Ads specialists, how and when we started freelancing, how we met and how PPC Mastery was born. Let's dive in!
Aug 16, 2023 • 3min
E01 - Welcome - The PPC Mastery Podcast
Welcome to the first episode of The PPC Mastery Podcast! In this short episode we'd like to explain what you can expect from us in the near future. Let's roll!
