E08 - An introduction to Demand Gen - The PPC Mastery Podcast

- Introduction: Exploring differences between demand gen and PMEX announcement and discussing implications for Google ads. - Discussion on Demand Generation and Google's Perspective: Reasons for exclusion and targeted placements. - Targeting Options in Demand Gen Campaigns: Use of audience segments, lookalike segments, and optimized targeting. - Changes in Demand Generation and Phasing out of Discovery Campaigns: Shift from discovery to demand gen and suggestions for remarketing campaigns. - Ongoing Test and Refining Campaigns: Importance of third-party attribution tools and future topics to be covered.