E09 - Demand Gen best practices - The PPC Mastery Podcast

The podcast discusses the best practices for setting up a successful Demand Gen campaign using Google Ads, including implementing conversion tracking, using data-driven attribution, optimizing campaign structure and budgets. It also emphasizes the importance of third-party software tools and budget allocation for proper attribution in demand gen campaigns. Different types of ads and ad formats are covered, as well as the importance of using the right creatives and offers. The podcast also explores expanding audience targeting with first party data and optimized targeting in Google Ads.