E13 - 12 new Performance Max updates to get excited about - The PPC Mastery Podcast

Google announced 12 new pMax updates including page feeds and new features in Performance Max Advertising with goals for re-engagement and optimizing for high-value customers. Other updates include account level negatives, campaign level brand exclusions, and smart bidding optimized for in-store sales. The future of Google Ads includes quantifying the value of PMACs, A/B testing campaigns, better search term insights, and conversion lift studies. The twelfth update focuses on the improved integration of Google Merchant Center in Google Ads for easier identification of product issues and campaign diagnostics.