The PPC Mastery Podcast cover image

E13 - 12 new Performance Max updates to get excited about - The PPC Mastery Podcast

The PPC Mastery Podcast

00:00

New Features in Performance Max Advertising: Disabling URL Expansion, Re-engagement Goals, and New Customer Lifecycle Goals

Learn about three new features in Performance Max advertising that provide more control over targeting landing pages, optimizing for disengaged customers, and optimizing for high-value customers. Discover the importance of solid first-party data and the need for proper configuration and analysis.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app