

E14 - How to prioritize Google Ads tasks - The PPC Mastery Podcast
Sep 20, 2023
This podcast explores how to prioritize Google Ads tasks, including regular optimizations, one-off improvements, and experiments. It discusses the challenges of managing multiple clients, the ice scoring model for prioritizing experiments, finding a balance between experiments and regular optimizations, a case study on transitioning ROAS strategies, and the importance of aligning optimizations with broader marketing objectives.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Optimization in Google Ads
01:33 • 7min
The Importance of Prioritization and Experimentation
08:21 • 3min
Finding a Balance: Time Allocation in Google Ads
11:16 • 10min
Case Study: Transitioning from Revenue-based ROAS to Profit-based ROAS Backfires
21:00 • 2min
Optimizations and Strategies in Google Ads
22:59 • 7min