The PPC Mastery Podcast

E14 - How to prioritize Google Ads tasks - The PPC Mastery Podcast

Sep 20, 2023
This podcast explores how to prioritize Google Ads tasks, including regular optimizations, one-off improvements, and experiments. It discusses the challenges of managing multiple clients, the ice scoring model for prioritizing experiments, finding a balance between experiments and regular optimizations, a case study on transitioning ROAS strategies, and the importance of aligning optimizations with broader marketing objectives.
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