E14 - How to prioritize Google Ads tasks - The PPC Mastery Podcast

This podcast explores how to prioritize Google Ads tasks, including regular optimizations, one-off improvements, and experiments. It discusses the challenges of managing multiple clients, the ice scoring model for prioritizing experiments, finding a balance between experiments and regular optimizations, a case study on transitioning ROAS strategies, and the importance of aligning optimizations with broader marketing objectives.