The Ecommerce Roadmap
Susan Bradley: E-commerce Expert
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success!
Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success!
Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
Episodes
Mentioned books
Mar 22, 2022 • 22min
103. What's working in 2022: Part 1
As eCommerce store owners, most of us have been in a position to grow by leaps and bounds over the last two years. We all need to take stock and be grateful. I think every one of us needs to take stock and look at the number of new customers we've gained since March 2020. We have been lucky when Business owners in many other industries have struggled just to remain open. But with the world opening up, 2022 is turning out to be a tougher year for growth for most of us. So we need to make some changes to the work we do. I want you to flip your thinking about the value of quick wins vs playing the long game. Over the next few weeks - I will share what's working now to get more sales- for our members and for me. The episodes will be actionable episodes, so grab a pen and make some notes. Today I'm encouraging you to think strategically about your business. Get focused on generating more leads every day. I'll tell you how. It's not so hard!
Mar 15, 2022 • 35min
102. 3 Things I'm doing to grow wholesale sales
Do you sell wholesale? Late last year, my Assistant Becca, set up a wholesale account for Sock Doggo on Faire. We imported our products from Shopify, added in the shop information, and then waited. Over the 4th quarter of 2021 and Q1 of 2022, we've managed to get 17 "smallish" orders from Faire. The best part of working with Faire is how easy it is. When I compare it to managing wholesale orders at Wee Squeak, it's like night and day. For store owners like me, Faire is worth every penny we pay in commission. Recently I started thinking about what would happen if we actually put some effort into growing our wholesale sales. The good news is that our Member Success Coach, Tina Bar-On, has experience growing sales on wholesale platforms like Faire. So I booked a call with Tina, grabbed my assistant Becca, and we made a plan. Listen in to our meeting and walk away with the 3 action steps we're taking to grow our sales on Faire. Come listen. These are no cost actions that will pay you back in no time!
Mar 8, 2022 • 33min
101. Think out of the box for organic growth with Suzi Dafnis
This year I'm all in on collaborations. Here's why: I want to grow my business, but I don't think only using ads is a sustainable solution I know that a lead by referral is worth way more than a paid lead I actually like meeting others and working together towards a common goal And finally, Now, more than ever, I think all of us need connection with others if only to see that people are mostly good. The thing with collaborations is that it's not always easy to get started. And like everything of value to your business, there is effort required, and the return on investment comes over time. When I was thinking about how I could help you see a path to finding some great people to collaborate with, and showing you how it could work, I knew that my good friend Suzi Dafnis does this beautifully. And lucky for us, she can show us how we can do it too. Get your 3 Step Blueprint here: www.thesocialsalesgirls.com/101
Mar 1, 2022 • 34min
100. The fear that will keep you stuck
Today I'm sharing a story about my business that I never thought I would share. It's kind of embarrassing. For many years I thought that most people who have a successful business or are working towards a successful business would think a lot less of me if they knew about my epic struggle. Recently, I became aware of just how many people struggle with this very same thing. It's paralyzing. It took me years to find a solution. So today I'm telling you about my big fear, how it held me back for years, and how I was finally able to move forward. I know there are some people who will get it, and I know my story can help you.
Feb 22, 2022 • 40min
99. Do this and "disaster-proof" your business with Sam Gilhooley
What would happen to your business if you suddenly weren't able to work? Would it survive? In June of 2019, Sam was suddenly incapacitated by a mysterious illness that kept her bedridden for 17 months. Scary, right? But here's the good news. Before she got sick, Sam was actively working on automating her lead generation, email systems, and outsourcing a few key tasks. Even though her intention was to build a foundation that freed up more time for her to work on sales, what actually happened was that she set her business up to weather the storm that was ahead. Listen in as we talk about the few things (it really is only a few) Sam implemented that kept the sales rolling in and allowed her to keep paying herself even though she was not able to work. It's a perfect plan that we should all implement. See Magnetix here: https://www.magnetixtherapy.com/ Connect with Sam and her journey with Lyme disease: https://www.facebook.com/livingwithlyme.co.uk
Feb 15, 2022 • 26min
98. From Etsy to explosive success on Shopify with Mary Wood
If you've had some success on Etsy and you're trying to figure out what you need to do to find big success on your own website, this episode is FOR you. Today, my Reliable Revenue client Mary Wood, (founder of ModernMerrigold.com) is going to share with you how she was finally able to create explosive growth on her Shopify store, even though Etsy had been her #1 source of sales for years. In 2018 Mary decided that she would do what it takes to learn how to grow sales on her own website. In today's episode, you'll hear about her 3 year journey from almost no sales on her site to explosive growth. Mary will share the game changers for her. We'll walk you through the things that she had to learn and implement before she could get the sales she wanted. You'll hear about what kept her up at night, how she knew she was on the right track, and finally how long it took before she felt confident that she is in control of her sales. I think you will love Mary's story, and be inspired to follow in her footsteps. Find Mary here: https://modernmerrigold.com/ Get your Etsy guide here: https://learn.thesocialsalesgirls.com/etsy-guide-for-store-owners/
Feb 8, 2022 • 19min
97. 3 Things before you scale your sales
Recently I hosted a Weekend Retreat for some of our higher volume Members. We spent some time talking about scaling our sales and talked about some of the best ways to scale your sales and grow your profit at the same time. It's exciting to think about what's possible, and actually see a clear path to reach our goals, but before you dive in and think about scaling your sales, there are 3 things you should do to make sure your explosive growth doesn't turn into a dumpster fire. I've been able to scale my own store's sales profitable, and in the last few years, I've watched several of our clients grow their sales to 7 figures and beyond. Here's what happens first: They set up a marketing plan for Reliable Revenue using automations, and Predictable Revenue by creating marketing events they can repeat. They get their financial house in order. They know their numbers, they're profitable, and they pay themselves, even if it's not as much as they'd like. And lastly, They make room to grow by outsourcing some of the work they do, even though they might not feel ready. By bringing others in to help with the work, they create the time and space to grow their sales. Listen in as I break it down and show you how you can prepare yourself to scale your sales this year.
Feb 1, 2022 • 32min
96. The secret to growing a business you love with Sarah Williams
Recently I shared a house with one of my Business besties, Sarah Williams, the Founder of Launch your Box. We've been friends for years, we both have a product based business background, and we serve a similar customer in our service businesses. Sarah teaches people how to successfully launch and grow a Subscription Box, and she also has a 7 figure product based business that includes thousands of people who subscribe to her box offerings. I teach online Owners how to get sales and grow businesses that pay them well. I sold my high volume online store two years ago and started a new store from the ground up. One night at the house, we were both working on our shops, and we had an amazing conversation about the contrast between our businesses, the time we spend working, the tasks we perform, and how we feel about our businesses. At the end of our conversation, we were both convinced that we should share the high points with you because as we talked it through, it was clear that you should know these - they're like the secrets to growing a business you love without losing your way or your mind. Grab a coffee, and a pen and listen in. I think you'll walk away feeling like you've got this! You can hear more from Sarah on her Podcast: The Launch your Box Podcast: https://www.launchyourboxwithsarah.com/blog?tag=podcast
Jan 25, 2022 • 46min
95. A video strategy you must try this year
Listen in and learn a powerful video strategy that has had a huge ROI for Nicole at her shop. I love Nicole's common sense approach to Social Media as a whole, but in this episode, we focused on the big results she's getting from video ads she's created from customers' video testimonials. When I saw what she was doing, I knew that we could all benefit from a strategy like this, so I asked her to walk us through the process. Here's what you'll learn: - How she "tested" the video review strategy before she went "all in" - How she finds the perfect customers to give her testimonial videos - Her ad strategy - How she is using TikTok to grow her business - How you can test TikTok ads for (almost) free to see if it's the platform for you You can find Nicole at: https://nicolemarieinc.com/ See her store: https://modernmystics.store
Jan 18, 2022 • 44min
94. Make your website a lead generating machine
We all know that the biggest opportunity for us to grow our sales is to get more leads. People who come to your site from an email or a text message are at least 7x more likely to buy vs cold traffic that's visiting your site for the first time. But how to get more leads without feeling like a carnival busker? There is a way, and it's easier than you think. Listen in, as the amazing Laurel Thompson of beyamade.com shares how she's turned her website into a lead generating machine. She'll share her strategy, and how you can do it too! See more of Laurel's work at: https://beyamade.com/
