The Ecommerce Roadmap

Hello 2022! You all know that I am an eCommerce store owner, like you. But you might not know that one of the best parts of my job is that once a month I work with private clients on strategies that will help them reach their goals. Aside from getting to know some super smart business owners, I also get to see behind the scenes of a variety of successful stores. That's allowed me to get really clear on what's working to grow eCommerce sales right now. Come listen as I walk you through the 3 strategies that I think will have a huge impact on your sales this year and beyond. And, brace yourself, because I'm going to challenge you to shift what you're doing and form a new habit this year! Cheers!

I see far too many eCommerce store owners spending hours every week on social media posts and ads. Often they are frustrated, worn down, and wondering if there's a better way to get the traffic they need. The short answer is that Social Media is still a very good platform for building a big warm audience of people who will become buyers, and it's an affordable source of high quality traffic. That said, I think this is the year we stop investing tons of time and emotional energy into the platform and start using it as one of the tools we use to grow our business. Like an app or marketplace, we can decide how we'll use it and set a "time and money" budget that we maintain consistently through the year. Listen in and hear the 4 simple steps I recommend store owners use consistently, and how you can spend a daily budget of $10 a day in a way that will grow your warm audiences significantly and get more traffic to your site for less money. Implement consistently and in a few months, you'll have a big warm audience of people who are visiting your site, signing up for your email list, and buying your products. Here are the 4 parts of your plan: 1. Connection. Attract your perfect audience by posting images and videos that include you, a team member, your products, and a peek behind the scenes of your business. Spend $5 a day consistently on a combination of Engagement and Video View ads 2. Build Warm audiences in the Ads Manager. Create Audiences of Recent Engagers on both Facebook and Instagram, email lists, and website visitors. 3. Use your best engagement or video ads that feature products for Conversion Ads, and target your warm audiences. Spend $3 a day consistently on Conversion Ads with a View Content Goal 4. Retarget Hot audiences consistently with Conversion Ads. Use your most successful Conversion Ads for Retargeting recent web visitors year round. Spend $2 a day consistently on Retargeting with Conversion Ads Join me for a week of small group Coaching in Ads Made Easy https://thesocialsalesgirls.com/92

You won't want to miss this episode because today I'm sharing a new program that we're hosting. First, I want to share that it's completely free and available to our entire audience. I'm thrilled to be in a place where we can offer a little bit of qualified advice to someone who just needs a little help, so they can make progress and know that they are on the right track. Listen in as I share what we'll be doing in 15 Minute Feedback, how you can apply for a review of your website, and what you can expect to learn if you follow along as my team and I bring you behind the scenes of a variety of websites. We'll be giving the shop owner our best advice about their "next right steps". You'll be able to see what others are doing, and then see if the advice we give makes sense for you too! I promise you, you'll learn a lot, just by being "in the room" Nominate yourself for a website review here: https://thesocialsalesgirls.com/91 Join our Facebook Group: https://www.facebook.com/groups/TSSGSupportCommunity Text ROADMAP to (843) 258-4616 (North America only) to get notified when we go live.

Start 2022 on the Right Track Many of us start thinking about goals at this time of year. It's the perfect time to reflect on what's happened in the past, and what's possible for us in the coming year. In this episode, Ashley Alderson, founder of https://theboutiquehub.com/ is sharing some simple and effective tips to get on the right track in 2022. Grab a pen, because her content plan is gold! I know you all want 2022 to be your best year ever. Ashley has generously invited our listeners to join her for a 3-day free event where you'll Plan your Best Year Ever! It will take place January 3rd, 4th, and 5th with training each day on productivity, planning, inventory planning, and content strategy for 2022. https://retailbootcamp.mykajabi.com/best-year-yet-2022 PS The Boutique hub will be launching Hubventory in 2022 - you'll hear why I think this is the best news for all of us that are building our brands. In fact, it's so exciting for me, that I jumped on the waitlist! If you want to be included, jump on the waitlist here: https://hubventory.com/

Running an eCommerce website and an Etsy shop? If you're running an Etsy shop along with your eCommerce store, you'll love this episode. I'm chatting with Etsy expert Lauren Keplinger and what she's sharing is gold! Listen in and learn how: -You can stop feeling like you're running two different businesses by streamlining the work you do. -The work you should do to get results on both platforms. -And, how you can instantly feel good about your relationship with Etsy by making this one small change! Grab Lauren's Etsy Checklist here: https://creativemomboss.lpages.co/seo-checklist/ Learn more about Lauren here: https://www.laurenkeplinger.com/ Get your Etsy guide here: https://learn.thesocialsalesgirls.com/etsy-guide-for-store-owners/

Often I'll see a question in one of our groups asking what a shop owner should do to have a successful in-person event. And the thing is, there's so much you can do to set yourself up for success at the event, and beyond, but there's no handbook! When I heard how Candice Kincaid (she's a member of our Reliable Revenue Program) crushed her goals at a recent in-person event, I knew that I had to share her strategies with you Listen in, and you'll get a step-by-step guide that will prepare you to get sales at your event, and set yourself up to keep getting sales long after the event has passed! Candice's list: Create a simple way to get people to sign up for your email list - follow up with a flow just for them Ask all Buyers if they will "accept marketing" - follow up with a welcome series/second-order flow Invite your current customers to the event Ask the event organizer for free tickets you can use to promote the event Ask the event organizer if they would feature your business in their promotions Have a strategy for handing out contact info (cards, magnets, pens) Offer a broad selection of product to buy on site Offer to ship large items free of charge as a show special Set up a review request for POS sales Promote on social media before and during the event

How to use referrals to supersize your results (and so much more) If you have been longing for a way to grow your sales that doesn't include paid traffic, I want you to listen closely to this episode with Inner Circle Member Kesha Griffin. Kesha is a new member who is working hard on growing her traffic, but along the way, she's had some major sales success from referrals. These organic sales have been a nice surprise, and I think you need the details, so you can think about how you might do this in your business. Listen in, and you'll hear: -How Kesha got a pile of new customers from one referral -How she changed her business after listening to her new customers -Our brainstorming session where we talk about ways she could systemize and scale You can visit Kesha's site here: https://www.eternalgiftstore.com

Have you ever wondered if a Facebook Group would help you grow your business? Or maybe you already have a Facebook Group, and you're struggling to make it work for you. This week I'm bringing you into my Inner Circle so you can learn how you can use a Facebook Group to grow a big audience and get more sales. And, it's entirely possible to do it without spending a dime! This episode was recorded at our Member's only Planning session, and when you listen in you'll learn: - 3 big reasons you should have a Facebook group - What you should have in place before you start - How to grow your Group for free - How to engage your members without getting on a content treadmill - How to get sales and measure your results, so you know you're on the right track We have a whole unit of lessons that walk you through this process step by step, and we thought it might be fun to share one of the lessons in the unit with you, so you can dive in and get your Group growing now. In this free lesson, you'll learn the best way to set up your new group, or you'll audit your existing group. When you've completed the work, you'll be set up to attract your ideal customer, grow your audience, and your sales, without spending a dime! Simply drop your email here, and then check your inbox for your free lesson! https://learn.thesocialsalesgirls.com/facebook-groups-training-with-kelly/

When I work with a client on a Strategy call, my job is to help them identify what's really working to get sales now, and identify opportunities for them to grow their sales without growing their ad costs. Once we have the facts, we make a solid plan that's easy to follow and will grow their sales. I almost always start by looking at this one report in Google Analytics, because it's the most reliable source of data that connects actions to sales, so you stop guessing and know for sure when something you do is working. And actually, it only takes about 10 minutes to build and analyze this report, so it's super easy. Listen in, plan on spending 10 minutes a week on this one task, and watch your sales grow. I know Google Analytics can make people sweat, so we made you a simple 7 click guide to building and understanding your report. I think you'll love it. Grab yours, download or print it, and you'll feel like a pro in 7 clicks! https://thesocialsalesgirls.lpages.co/7-clicks-to-google-analytics/

It's not unusual for a member of our Inner Circle to ask for ideas in our Member's Group. It goes like this: "I'm close to my goal this month, but I need to do something to make it all the way. Can you give me some ideas for an easy promotion I could run?" And this week, I've seen a couple of posts like this. I got to thinking that if our Members are looking for ideas to get some fast sales, that many of you are looking too. So, today, I'm sharing 3 simple promotions you can use that will get you some sales fast! Take some notes and pencil them in on your calendar! Note: I mention the Secret Sale in this episode. You can get a step by step lesson by listening to Episode 34 https://thesocialsalesgirls.com/the-secret-behind-ilses-secret-sale-event-episode-34/