The Ecommerce Roadmap

Why do some people struggle to get their store off the ground when other people seem to grow their sales effortlessly. In all the years I’ve been teaching store owners how to win at eCommerce, I can tell you it boils down to one thing. And even though this one thing should be intuitive, most of us are too close to our businesses to see it clearly. In this episode, I’ll lay it out for you, and share my secret recipe for building a solid foundation. It’s so simple. I know you’ll love it. PS: Watch for our upcoming Traffic Bootcamp. An intense week together that will leave you with the power to control your traffic and a vision of what’s possible for you! And, it’s only $10.

A few weeks ago I saw a post in our Group that stopped me in my tracks. Our Member, Alana Rivera shared an amazing story about how she was able to crush her sales goal for the month. Her tone was confident, and I could tell that she was excited about exceeding her sales goal, but more than that, she felt confident and in control of her sales. And that is when I knew that she could do anything this year. Listen in, and Alana will share: How she set her goal last month The marketing she did each week. Her best advice for a busy store owner who has limited time, There’s nothing magical, except for the result! Listen in, and then create your plan. Visit Alana at: https://www.ettaandbillie.com In the episode, Alana references the Predictive Conversion Tool she used to set her goal. Get a free lesson and your own Predictive Conversion Tool when you join the Inner Circle Waitlist here: https://thesocialsalesgirls.com/inner-circle

This week I spoke with our Inner Circle Coach Teara about her solution to replace apps with custom code! It’s an amazing perk for any Shop Owner who wants to cut down on costs AND increase their site speed. You can watch the whole live broadcast, complete with Q&A here: https://www.facebook.com/thesocialsalesgirls/videos/819345935603577 If you’d like to receive text reminders for my Friday Live tips, simply text “Roadmap” to (843) 258-4616

I firmly believe that every single business owner should consider adding in a recurring revenue stream. Even us product-based businesses. And the reason why? Income security. Stop Guessing what your sales will be. Listen in, as I talk to my Mentor, Stu McLaren about all the reasons why you should, and all the ways you can add that extra recurring revenue without reinventing the wheel or investing more. If you want more, join me at the Tribe Workshop this week. Register here: mo311.isrefer.com/go/workshop/a562 Let’s get our wheels turning, and make recurring revenue a reality for you!

What if I told you there is a strategy you can use that will dramatically increase your chances of getting sales? Sound Good? It’s an eye-opener - if you’ve been selling for a while, or even if you’re kind of new. A few years ago, in an effort to increase my own conversion rate, I did some digging. And what I found out will flip how you think about what you have to do to get more sales! Listen in, and I’ll share everything you need to know about this strategy, AND how you’ll use it in your business

I don’t want you to grow your business by relying on ads to get sales. It’s risky. More often than not, you’ll end up upside down financially, but there’s another reason. You might spend a lot of time tinkering in your ad account, and lose your focus on what will really move the needle. There’s no doubt that Ads are great for finding your people, and getting them to visit your site. But. I’ve seen lots of evidence that there is a better way to get sales. Listen in, and I’ll share the What and the How.

Last week I was answering Member’s questions in our Inner Circle, and when I came across this question, I stopped in my tracks. “What if my ultimate goal was to sell my business? What boxes does my business need to check in order to be attractive to a buyer?” And if you know me at all, you know that this is my thing. I’ve grown and sold 2 businesses, and my plan is to do it again. But when I created my response, I realized that my advice is good for everyone. It’s not just for people who might sell one day. Nope It’s for every single one of us. And there’s one good reason to do these 3 things. It will help you sleep better at night for sure. But really, it could save your bacon if disaster strikes.

If you’ve ever thought about crowdfunding on Kickstarter, Indiegogo, or even on your own site, you’ll love this conversation with Brianna. Listen in as Brianna brings us behind the scenes of her recent Kickstarter Campaign. She’ll tell you how it rolled out, what’s happened so far, and her next steps. The best part? She’ll share 3 things you must know before you start a campaign!

After a conversation with our Inner Circle Conversion Coach, I knew I had to share this little training with you. If you’ve ever asked yourself if you’re sending the right traffic to your site, this episode is FOR you. Listen in and learn How you can tell if you’ve got the right traffic. What you might be doing to create the problem. The things you can do now to get back on track and start getting sales. In this episode, I send you over to Google Analytics to check your data. Don’t stress, you’re just going to analyze your reports. When you’re done, you’ll be confident about your next steps! To create the reports you’ll analyze, go to: Audience Overview, and use the date filter to look at the last 30 days. Analyze. Open the date filter and tick the “Compare” box. Select previous period. Analyze Untick the “Compare” box. Under Audience, click the sub category, Behavior → New vs Returning. Analyze In the episode, you’ll learn what to look for, what’s normal, and how to analyze your data.

How to get big things done You might think that I have a great system that I’ve been using to get all the things done. After all, I’ve been running 2 businesses for years, and I’ve been successful. But I have a secret. Ask me, and I’ll tell you I’m disorganized, a poor planner, and waste a lot of time. As my business grows, it’s been increasingly difficult to get big things done without creating chaos in my daily routine or starting a project that never gets finished. Maybe you can relate? As an eCommerce store owner, you have a long list of tasks that can’t wait. Where do you carve out time to take on a project that will up-level your business? The good news is that there is a strategy, and it works for solopreneurs and people with a team? Listen in, and give it a try. If you’re like me, you’ll realize that you have more time than you think!