The Ecommerce Roadmap
Susan Bradley: E-commerce Expert
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you're going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success!
Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success!
Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
Episodes
Mentioned books
Aug 24, 2021 • 41min
73. Grow your sales and slash your inventory? Yes, you can!
If you've been afraid to simplify your product selection and slash your inventory costs, you're not alone. But before you rule it out, listen to what can happen when you rip off the bandaid and slash your inventory. In 2020 Alexandra had her best sales month ever and finally cracked a $100K year. Even though she was excited to reach a big milestone, she felt like she was on the verge of a breakdown. She had several product lines, and restocking took hours each week. She was teaching online classes, selling breast pump parts, toys, carriers, and more. Managing inventory and listing new products took a huge amount of her time each week. She simply could not get everything done. And, she couldn't see how she could grow her business, make money, and keep her sanity. So, she slashed her product lines down to one category. It was a bold move that paid off in a big way. Listen in as Alexandra shares the steps she took, and how a few months later, her sales have tripled!
Aug 17, 2021 • 19min
72. 3 Genius strategies to increase your AOV
Hey there - you know that if you can increase your AOV that you'll grow your sales, right? And, you'll do it without having to do a whole bunch of extra things. Today I'm giving you 3 genius strategies that you can use to grow your average order value so that you can get more sales, and make more money this year!
Aug 10, 2021 • 26min
71. Increase your conversion today with these 3 things
Want to increase your conversion rate and get more sales from the traffic you have? Listen in, I'm going to share 3 things that have a direct effect on your conversion rate. Here's the part that's shocking. These things are critical and have a huge impact on conversion, yet nobody talks about them. I'll break it down for you. You'll be able to check your store and put a plan in action to get better conversion rates without spending a dime.
Aug 3, 2021 • 27min
70. How to solve your sales problem
How to solve your sales problem If you're not getting the sales you want - or if you're not getting any sales, this episode is for you. We're going to talk about why, and how you can fix it. Listen in, and I'll explain what "normal'' results look like, how you'll know if you're on the right track, and I'll even give you a little bit of work to do each week. You'll take control of your results, and I promise you, you'll leave feeling a whole lot better!
Jul 27, 2021 • 42min
69. Is it time to Pivot? Here's how you know
Have you ever had that uncomfortable feeling? You know the one where you are really starting to question if your business is viable? Will it ever pay you well if something doesn't change? You might even be feeling a little trapped. Listen in as I chat with Shannon. You'll hear how she knew that: Her business concept was flawed What she did about it How she took what she'd learned and applied it to her new concept How she relaunched and went from 0 to success in a few short months. The one thing she did that set her up to get immediate sales. The Best Part? She's going to give you advice you'll be able to bank on!! See Shannon's "reborn" business here: https://birdmoss.com/
Jul 20, 2021 • 43min
68. Outsourcing Social Media and measuring results
The other day I was talking Strategy with our Marketing Coach, Tania. She has a fast-growing store, and she had a list of things she wanted to discuss. Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition strategy, and what happened once she let them take the reins. We also talked about how Tania could help her team drive even more traffic and sales from Social Media! If you're ready to give up the grind of daily posting, or you're building a Team, join us!
Jul 13, 2021 • 17min
67. How I'm finding the best targets for Ads
Struggling to get good results from your ads on Facebook and Instagram? If so, this is for you! In our recent Traffic Bootcamp Live week, I built some brand new audiences that won't be affected by the recent iOS changes. Last week, I tested these audiences as targets for my Conversion ads, and the results have been promising. Listen in, and I'll share what I've done, why it's important to you, and how you can take what I've learned and use it in your business.
Jul 6, 2021 • 51min
66. The secret to a winning Influencer promotion
Today we're going to unlock the secret to running a successful promotion with an Influencer. Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she's the founder of The Pet Influencer Society, a membership for Dog Moms who understand how to provide value for the Brands they partner with. You'll learn: → How to set yourself up for success before you even start → What to look for when you are searching for Influencers to partner with → How you can measure your results, so you know what's working! Listen in and you'll leave inspired and ready to set up a killer promotion! You can find Courtney on IG at @thedogmomboss or visit her site at dogmomboss.com
Jun 29, 2021 • 38min
65. Makers and designers: formula for growth
Makers, and Designers, this is for you! Today you'll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale. Joanne is a Fashion Designer and CoFounder of her label Steel Pony. Like most Creatives, Joanne loves the experience of making a beautiful product that people buy. Over the years, she's been able to move a significant part of her sales from wholesale and in-person to Direct to Consumer on her website. Here's the part of the story you'll love: Over the past few years, Joanne has been able to scale her online sales in a way that feels good, allows her to still be creative, and doesn't keep her stuck behind a sewing machine. In fact, she's created a process that made room for her to work from the beach four days a week! I asked Joanne to share her "formula" with all of you. I know it will open your eyes so you can see a path to getting the income you want, and the lifestyle you've been craving! See Joanne here: https://steelpony.com
Jun 22, 2021 • 30min
64. How Kelly increased her conversion rate
Listen in and you'll walk away feeling like you have the power to control the results in your business. You'll meet my guest, Kelly Barth, and you will be inspired by what she shares with you. And as a bonus, she'll walk you through the steps she took to increase her Conversion Rate and build the business she really wants! See kelly's site here: https://www.cabooties.com Find out more and get on the waitlist for Reliable Revenue here: thesocialsalesgirls.com/reliable-revenue
