
The Ecommerce Roadmap
Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.
An ecommerce podcast for Shopify store owners. A data-driven balance of strategy and actionable tactics to help you build profitable, predictable sales. The goal in every episode: transform you into a marketing-first store owner of a thriving ecommerce business.
Susan Bradley is a successful ecommerce entrepreneur and strategist who has built, grown, and sold multiple seven-figure businesses. As the creator of the proven Reliable Revenue® framework, her data-over-feelings approach has helped thousands of store owners build sustainable ecommerce businesses.
Join Susan weekly for actionable training including how to grow your Shopify store traffic and revenue, master email marketing with Klaviyo automation, build customer trust using JudgeMe reviews, optimize conversion rates, create winning ad campaigns, and develop the strategic mindset needed for long-term ecommerce success.
Plus, get inspired by real success stories from Inner Circle members implementing our proven training methods—from jewelry designers creating viral campaigns to makers building $40K monthly businesses while working full-time.
Are you asking yourself: Is it possible to create consistent, predictable revenue in ecommerce? Can you take your Shopify store from struggling to six figures? The answer: YES! Let's build your roadmap to ecommerce success!
Don't forget to subscribe and join thousands of store owners building their dream businesses one strategic step at a time.
Latest episodes

Mar 2, 2021 • 36min
48. How to Really get Reliable Revenue
Wouldn’t it be amazing if you could look into the future and see what your business looks like a few years down the road? What would change if you knew exactly when you were going to be in a position where your sales grow without you having to jump through hoops and try all the things? What would change if 38% of your revenue came from an automated email funnel? (yes, really) Today I’m walking backwards with Sarah, a member of our Reliable Revenue Program. She’s built the business she was dreaming of, and she’s done it in 3 years flat. I want you to hear what it was that really worked because they are things that you can do now, so you can get your own Reliable Revenue even faster. Sarah’s website: www.mysweetestmemories.com Learn more about Reliable Revenue and get on the waitlist here: thesocialsalesgirls.com/reliable-revenue

Feb 23, 2021 • 16min
47. My Strategy for Reliable Revenue
My strategy for Reliable Revenue Every store owner ever wants sales they can rely on. Every day, every week, every month, all year long. In this episode, I’m bringing you behind the scenes of our Reliable Revenue Experience. Listen in, and I’ll tell you exactly what it is, and why it works so incredibly well. You’ll see how you can get reliable revenue because I want you to see what’s possible for you when you become the marketing expert in your business. Lastly, I’ll share what happens if you join us for this year’s Reliable Revenue Experience. Get on the waitlist to join Reliable Revenue: thesocialsalesgirls.com/reliable-revenue

Feb 16, 2021 • 1h 1min
46. Grow the Business of Your Dreams. Faster.
You’re building the business you’ve been dreaming about, but you wish you could step on the gas and get there a little faster. Sound familiar? Listen in, and you’ll meet four Shop Owners who supersized their businesses last year. They’ll tell you about their business transformation, and how they were able to super size their results in only a year. I know many of you need to hear what they’re sharing, because it will show you what’s possible for you to achieve this year. Alison owns www.easeliving.com Joanne owns steelpony.com Jennifer owns www.jjcaprices.com Nicola owns: www.theaccessorybarn.com If you’d like to get an invitation to join us in Reliable Revenue this year, drop your email here: thesocialsalesgirls.com/reliable-revenue

Feb 9, 2021 • 41min
45. How to grow to multi 6 figures when you're strapped for time
Lesley is on track to grow a million-dollar business in just a few short years. In this episode, she shares how it all happened. What she did that produced the biggest results, and what she wished she’d known at the beginning of her journey. It’s so valuable for you to know this, because even though we feel pressure to do “all the things”, the results we get generally come from a few things. There are things we can let go. When you’re pressed for time, it’s even more important for you to get this straight. Make sure you listen all the way through, because in the last few minutes, Lesley drops pure gold. A strategy she’s used to grow her big, beautiful business even though she only has a few hours a day to work on it. It’s so good, I want to give it a try! You can find her here: hummingbirdlanefabrics.com

Feb 2, 2021 • 26min
44. Basically all my sales from these 4 things (2020 recap)
When it comes time for me to update you on my sales at Sock Doggo, I always sweat a bit. My sales should be better, and I should be growing faster. I wonder if you feel that way about your business too? Anyway, I know we’re all juggling a lot, and none of us have as much time as we want when we have a growing business, and a list of ideas as long as our arm. So in this episode, I’m drilling down and sharing exactly what worked to get sales. The tactic. And I’m sharing what I did that worked because I know there will be something in that list that you can grab and implement. And it will make your business better. Grab a pen. And last thing: If you want to make yourself feel better fast, take a look at what’s working in your business. Use a chunk of time, like 6 months or a year. I promise you’ll feel like you can control your results, and you’ll walk away with a short list of things you can do to grow this year.

Jan 26, 2021 • 38min
43. Forget everything you think you know about pricing, and be profitable
When I had a chance to do a deep dive with our Inner Circle Member Nicole Di Rocco, I knew that I wanted to talk about how Makers and Designers can scale their businesses and still be profitable! In 2003, Nicolita launched Nicolita Swimwear, a no pinch-fit line of bikinis for women that solved that dreaded muffin top struggle. The year she went from sewing her own designs to landing a huge order with Nordstrom taught her a thing or two about scaling while creating profit in her business. Since then, she has been featured on CNN, NBC and even landed the deal with Billionaire Tilman Fertitta on CNBC’s hit show, Billion Dollar Buyer. As promised she’s sharing her pricing calculator here, so don’t wait! Download this slick little tool, and go find more profit in your business. LINKS: www.fashionbizmentor.com/price-to-profits-access-calculator

Jan 19, 2021 • 25min
42. 691 leads for $68: The one detail that supersized this event
When was your last whopping win? A few weeks ago, Sacha Whitehead reported a big win in our Inner Circle members group. She was able to generate 691 good leads for only $68. And of course, everyone wanted to know what she did to get that whopping win. Even me. So I had a look at what she did. And that’s when I realized I had to share. Because most of the time, it’s only a few (hard to recognize) things that make difference between a “ho-hum” result, and a big win. Listen in, as Sacha shares how it went down, and we talk about the little details that supersized her result. I know you’ll want to see the post responsible for that big win, so here you go!

Jan 12, 2021 • 1h 2min
41. An Insider's look at how to reach big goals
If you’ve got some big goals, but you’re wondering how you can reach them, this episode is for you! Today I’m joined by six of our Inner Circle members who have reached big milestones in their businesses. I love this episode because they’re not just sharing the milestones they’ve reached, but they’re also breaking down how they did it, and that means YOU can do it too! Listen in and grab a pen. You’ll want to take notes because they’re definitely spilling the beans on some insider secrets! LINKS: Kelly Barth www.cabooties.com Dorene Church Nowatzke columbiafragrance.com Melisa Averinos www.yummygoods.com Nichole Forsline thesolidbow.com Katie Stegmeier Boteler MissMonogramGifts.com Courtney White fineranddandy.com Find out more about The Inner Circle here: https://thesocialsalesgirls.com/inner-circle/

Jan 11, 2021 • 31min
40. Get sales with Marketing Momentum
Join me and our Inner Circle Marketing Coach, Tania, as we share our secret weapon, Marketing Momentum. You’ll learn what Marketing Momentum is, why it works so well, and how our members get results fast. It’s the unit in the Inner Circle classroom that our members love the most. First, because it gets them sales, but it’s more than that. Every Marketing Momentum is an event that you can implement to get sales. We don’t only tell you what to do, we show you how to do it. Use the Social Media templates, and email scripts to get your event up and running in no time! Get to know our Marketing Coach Tania and be inspired by her story (she started at almost 0) Tania Bisaz: www.bits-and-bobs.ch

Jan 5, 2021 • 16min
39. How to increase sales by 25%
If you want to set yourself up for significant sales growth in 2021, this episode is for you! I’m sharing the “One Thing” you’ll want to focus on because, without it, you risk not reaching your goal. Before we talk about the “One Thing”, I’ll give you the back story, and the outline of the 3 step plan I use. It’s the plan that’s helped hundreds of Inner Circle Members, (and me) create goals that are achievable, keep them profitable, and make them feel like they are in control of their results!