78. 3 Tips to create a million-dollar brand

Do you see others hitting that magic Million Dollar mark and wonder how they did it?

If you do, or even if you’re not there yet, I want you to listen to this convo I had with D’Shawn Russell, the Founder of Southern Elegance Candle Co.

As you listen, I want you to really “hear” what D’Shawn shares about 3 things.

First, how to tell a story with such authenticity that it’s almost effortless, and creates sticky customers

Second, how to think about your business in a way that makes you feel powerful, brave, and confident.

Lastly, listen closely to how many times D’Shawn shares that she failed on the first attempt at so many of the things that ultimately moved the needle.

Follow D’Shawn on Tik Tok: https://www.tiktok.com/@dshawnrceo?lang=en

See D’Shawn’s amazing brand video: https://www.secandleco.com/pages/meet-the-team