The Ecommerce Roadmap

Feeling like your shop is invisible? Do you continue to post on Social Media even though you feel like you're talking to the wall It's frustrating and exhausting. I recorded this episode with our Member Success Coach, Tina, shortly after she'd been at an in person event with products from her shop. I want you to listen, because you'll learn a different way to think about your ideal customer. We're giving you a strategy you can use to improve your messaging. AND, we'll give you a way to flip your thinking about your audience and how you can grow it. -------------------- Stop wondering if you're "doing it right" and learn how to grow your sales in a consistent, predictable way. Spend 40 minutes with me in this eye opening workshop, and you'll leave with a few simple steps that will grow your sales next month. Find a time that works for you, and register here: https://thesocialsalesgirls.com/create-a-growth-plan-workshop-4/ "Insightful, actionable and engaging! I learn so much every single time I listen. I can't believe this information is free - If you feel like this too, I'd love it if you would leave us a review. Reviewing the show will help us reach even more store owners, so we can help them grow their sales. Click here, scroll down, tap to rate with 5 stars and select "Write a review". Let us know what you find most helpful about the podcast! Also, if you haven't already make sure to follow the podcast so you don't miss an episode! Follow now

A Simple way to boost your sales for the long term Why do we always complicate things? Most of the time, simple really is better. And today I'm talking to Pam Rodgers, the founder of https://www.stellachroma.com about her easy peasy, super simple monthly subscription that her customers find irresistible. The best part is that Pam manages her subscription in a way that is hassle free, and she makes it work for her. The result is a long term sales boost that will scale as she grows.

I'm a huge fan of investing my time in activities that I can repeat. If the strategy works, I can template it, and run it over and over. The results become predictable, and as my audience grows, so do my results. It's exactly what we teach in our programs. A few years ago, my client Edith Minne, the founder of https://renaissanceribbons.com/, came up with a marketing event that is not only genius but is relatable and scalable. It's so good that I invited her to share with you on the podcast. Listen closely as Edith shares the reason she came up with her idea, how she positioned her offer, and how she's repeated the process and generated a few million dollars in revenue using this one strategy. It's amazing. I want you to think about how you might apply this to your store

What? There's a job in my business that's worth $500/hour? Yes, there really is, and in this episode I'm talking about that mega high value work. My Inner Circle Members talk often about how they are stuck doing the $15/hour work, but what about the high value work The work that's worth at least $500 /hour. Listen in and learn exactly what that work is, and why so many business owners never find the time to do it. I'll share why it's so important that you start doing this work now, and what you can expect when you make it part of what you do. Grab a pen, make some notes, and get ready to think hard about what you really want to happen over the next year. Do it, and promise you, you'll leave ready to take action, get focused, and ditch the overwhelm for good.

A few weeks ago I was working with a small group of smart, successful clients and something happened that literally stopped me in my tracks. It was one of those moments where a lightbulb goes on and you see the piece of the puzzle you have been missing. Duh. We were working on our strategic plans. I've been using this framework for many years, and I know it is the reason I have experienced huge growth and what feels like success. I invited each member of the Group to share the current status of their business, and their vision for the status of their business a year from now. As I was listening to them speak about all the things they are doing, and all the things they want to do, it took me back to the time when I used to feel that way. The time before I had clarity. Good goals are impossible without clarity. Lack of clarity is why we feel overwhelmed. It's why we feel like we never get enough done, even though we work like crazy and we're always "thinking" about our businesses. It's why we're mentally exhausted. All the time. And the good news is that there is a solution. Listen in and I'll walk you through the process. Spend some time on this, and you'll have clarity. In the episode, I promised to put some instructions in the show notes. Here are the questions you need to ask yourself: Current status of my business: - What is my exact revenue for the past 12 months? - What exactly have I paid myself in the last 12 months? - What is working in my business now? - What is not working in my business now? - How many days/hours am I working each week? - Is my business profitable? 12 month vision of the status of my business: - What exactly will annual revenue be? - What exactly will I pay myself? - What exact problems will be solved? - What exactly will my focus be? - How many days/hours will I work each week? - What will my profit be?

Does the thought of working on your SEO make your head hurt? Even though you're worried about missing an opportunity, or worse, doing something completely wrong, you're not ready to hire an Expert. Sound about right? If this is how you're feeling right now, I want you to know it's normal. This episode is FOR you:Listen in as I talk with our Member Success Coach, Tina about the 3 SEO opportunities many store owners miss, AND, the 3 simple tasks you can do that will get you on the right track. And, we even made you a Guide, so you don't have to take notes. Get your copy of Simple SEO for Store Owners here: www.thesocialsalesgirls.com/108

Today I'm talking to Connor Meakin, the Founder of Bluebird Provisions. Bluebird Provisions sells bone broth. Pre Covid, Bluebird's sales were exclusively to brick and mortar grocery stores. The Company was growing and Connor's days were busy managing and growing the wholesale channel. Everything changed in March 2020, when stores stopped ordering Bone Broth, and Connor's sales ground to a halt. In the summer of 2020, Connor was almost broke and scrambling for cash to keep his Company alive. There was no budget for ads, so Connor decided to figure out how he could use SEO to get some traffic to his site. Listen in and hear: The first steps Connor took to get traffic What he did next His results And… How you could apply this strategy too! See Connor's site here: https://bluebirdprovisions.co/

If you've been wondering if TikTok is worth all the "work" you'll put into it, this episode is for you! Listen in, and meet Sylvie Roy, the owner of eclairlips.com. Sylvie's traffic has exploded in just 3 months. All because she started an account on TikTok. The most exciting part is that her visitors from TikTok have become buyers. In fact, her conversion rate from TikTok is 1.2%. It's an amazing result. I think it's Relationship marketing that scales fast. Listen in and get all the details -How Sylvie got started on TikTok -What's working for her now -Her genius strategy for turning visitors into buyers -How she creates content -How she has repurposed her videos successfully

I get to see behind the scenes of a lot of successful eCommerce stores. And almost every one of them uses a pop-up and an automated email flow to generate reliable sales every day of the year. Contact marketing is working right now, in 2022! What's the most valuable way to grow your list? Using a popup on your site Even though we all kind of hate pop-ups, the fact remains that they work, numbers don't lie, and just to give you an example, even in my tiny little business, at Sock Doggo, my popup brings in leads that generate a lot of revenue over time. For a little more than a year, I've been using a popup that offers 15% off your order And what I know, is that even though most of those people don't make a purchase right away, over the past year, 30.15% of them have made a purchase That's a big clue because my conversion rate is hovering around 1% And when I know that 30 out of every 100 contacts from my popup leads to a sale, I know what to focus on. In a little more than a year, those contacts have placed 253 orders which are 24% of all my sales. When you put it that way, its some of the most important work I can do Maybe you're telling yourself that - that's great, but my popup doesn't really work. I know what you mean - because I see a lot of pop-ups, and most of them are not set up in a way that will get them a lot of leads. Listen in, and I'll share the 3 most common reasons that you aren't collecting enough leads. And, I'll tell you what you can do to fix it. Download my guide to creating Pop-ups that convert here: www.thesocialsalesgirls.com/105

When you're looking to get sales now, there are 3 things you need to do to give yourself the best chance of success. I'm going to share it all on the inside, come listen. We're all working hard to get sales. I think most are working hard, and often what I see is that from the outside, it can look like 2 store owners are doing the same things to get sales - and they are - except for some subtle differences that might not be that noticeable. So I'm going to talk about it now - grab a pen, we'll go through all 3, I'll give you examples, and then you can go apply them to your business.