The Ecommerce Roadmap cover image

The Ecommerce Roadmap

Latest episodes

undefined
Jul 27, 2021 • 42min

69. Is it time to Pivot? Here's how you know

Have you ever had that uncomfortable feeling? You know the one where you are really starting to question if your business is viable? Will it ever pay you well if something doesn’t change? You might even be feeling a little trapped. Listen in as I chat with Shannon. You’ll hear how she knew that: Her business concept was flawed What she did about it How she took what she’d learned and applied it to her new concept How she relaunched and went from 0 to success in a few short months. The one thing she did that set her up to get immediate sales. The Best Part? She’s going to give you advice you’ll be able to bank on!! See Shannon’s “reborn” business here: https://birdmoss.com/
undefined
Jul 20, 2021 • 43min

68. Outsourcing Social Media and measuring results

The other day I was talking Strategy with our Marketing Coach, Tania. She has a fast-growing store, and she had a list of things she wanted to discuss. Listen in as we talk about her Social Media Strategy. How she found the perfect people to work with, her transition strategy, and what happened once she let them take the reins. We also talked about how Tania could help her team drive even more traffic and sales from Social Media! If you’re ready to give up the grind of daily posting, or you’re building a Team, join us!
undefined
Jul 13, 2021 • 17min

67. How I'm finding the best targets for Ads

Struggling to get good results from your ads on Facebook and Instagram? If so, this is for you! In our recent Traffic Bootcamp Live week, I built some brand new audiences that won’t be affected by the recent iOS changes. Last week, I tested these audiences as targets for my Conversion ads, and the results have been promising. Listen in, and I’ll share what I’ve done, why it’s important to you, and how you can take what I’ve learned and use it in your business.
undefined
Jul 6, 2021 • 51min

66. The secret to a winning Influencer promotion

Today we’re going to unlock the secret to running a successful promotion with an Influencer. Join me, and my guest Courtney Lynne, an Influencer with a track record of successful promotions, AND she’s the founder of The Pet Influencer Society, a membership for Dog Moms who understand how to provide value for the Brands they partner with. You’ll learn: → How to set yourself up for success before you even start → What to look for when you are searching for Influencers to partner with → How you can measure your results, so you know what’s working! Listen in and you’ll leave inspired and ready to set up a killer promotion! You can find Courtney on IG at @thedogmomboss or visit her site at dogmomboss.com
undefined
Jun 29, 2021 • 38min

65. Makers and designers: formula for growth

Makers, and Designers, this is for you! Today you’ll meet Joanne Litz, a long-term Inner Circle Member who has successfully moved her Fashion Business online and set herself up to scale. Joanne is a Fashion Designer and CoFounder of her label Steel Pony. Like most Creatives, Joanne loves the experience of making a beautiful product that people buy. Over the years, she’s been able to move a significant part of her sales from wholesale and in-person to Direct to Consumer on her website. Here’s the part of the story you’ll love: Over the past few years, Joanne has been able to scale her online sales in a way that feels good, allows her to still be creative, and doesn't keep her stuck behind a sewing machine. In fact, she’s created a process that made room for her to work from the beach four days a week! I asked Joanne to share her “formula” with all of you. I know it will open your eyes so you can see a path to getting the income you want, and the lifestyle you’ve been craving! See Joanne here: https://steelpony.com
undefined
Jun 22, 2021 • 30min

64. How Kelly increased her conversion rate

Listen in and you’ll walk away feeling like you have the power to control the results in your business. You’ll meet my guest, Kelly Barth, and you will be inspired by what she shares with you. And as a bonus, she’ll walk you through the steps she took to increase her Conversion Rate and build the business she really wants! See kelly’s site here: https://www.cabooties.com Find out more and get on the waitlist for Reliable Revenue here: thesocialsalesgirls.com/reliable-revenue
undefined
Jun 15, 2021 • 25min

63. Drop your tape gun and transition to 3PL

Do you spend far too much time shipping? Wondering when it’s time to move to a 3rd Party Logistics Company? If you’re having trouble making the decision to finally move your products out of your house, and let the experts do the packing and shipping, this episode is for you. I asked our Inner Circle member Alison to share her experience with you so that you could hear first hand: How to overcome your fear of letting go How to be strategic with your time What's important when you decide to move to 3PL Listen in, because you’ll want to hear what can happen when you finally retire that tape gun.
undefined
Jun 8, 2021 • 43min

62. Massive Growth Organically? Yes, you can!

In this episode you’ll meet Laurel Thompson. She’s Inner Circle Famous, and after you meet her on this episode, you’ll understand why. Today Laurel is sharing how she finally hit the wall (in frustration) stopped trying to grow her business using Ads, and decided to spend her time growing traffic organically. You’ll hear what she did to get the right people to her site for free, and how she set her site up to be really sticky! You’ll love this because it’s a foundation-building, long-term strategy that many of you can use! I also promised to share a fun little known fact about Laurel. It will make you smile. When I asked her if there was anything else I should know, this was her answer. “Fun fact: in a former life I was a touring musician and I've played music all over Europe and the UK” Clearly, her talents are endless. I’m definitely going to ask her to be my opening act for the next live meet-up! In the meantime, check her out here: https://beyamade.com/
undefined
Jun 1, 2021 • 17min

61. Want to work with me for a week?

Thank you for joining me on this journey. Your support, encouragement, and reviews of the Podcast make me want to do more to help you grow the business you’ve been dreaming of! In this episode, I’m inviting you to join me for a week of coaching in Traffic Bootcamp Live! We’ll work together in a small group setting, and I’m bringing my team of coaches and mentors with me so that you can get the help you need to make massive progress. It’s a chance for you to get unstuck, and feel like you are in control of your results! Listen in to get all the details. Get your spot here: https://thesocialsalesgirls.com/traffic-bootcamp-live?fbclid=IwAR27YnS2lfSrBS9TjaCt15tIi_tEo3YwQOdbxDzB1ik_lYVHK5BaYKHWKBc Note: Traffic Bootcamp Live is scheduled for June 13-19th 2021. If you’re listening after these dates, click the link and we’ll invite you to the next session!
undefined
May 25, 2021 • 32min

60. The best training we've ever offered

Need more traffic, but you can’t spend a fortune on Ads? Or maybe you’re overwhelmed and stressed out every time you open your Ads Manager? If so, you'll love this episode. Join me, and our Inner Circle Traffic Coach, Melanie, and we’ll share how you can get more traffic for less money, and feel confident that you are on the right track and in control of your results. We’ll talk about setting up tests, tweaking your results, and Melanie will share what can happen when you take a few weeks in Traffic Bootcamp to really learn what will work for you! We’ll wrap it up with her best tips, and we’ll invite you to join us for Traffic Bootcamp Coaching week on June 13th! Get on the waitlist for Traffic Bootcamp Live! here: https://thesocialsalesgirls.com/traffic-bootcamp-live

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode