The Ecommerce Roadmap

Ads Made Easy is different.A strategy to Supersize your Audience Building a big, warm audience is crucial for online store owners like us. In fact, it's more important now than ever before. As the online world becomes "cookie-less" we'll be less able to rely on traditional retargeting. It's already happening on Socials Media, and 2023 will bring big changes for Google Ads. But there's good news for us. We can use Social Media ads to build big warm audiences full of people that know our Brand and are interested in our products. It's an Audience building strategy that all of us can use. We teach this strategy inside of our Inner Circle. And I'm making it available to you in Ads Made Easy. Join me for a whole week of coaching. I'll show you how to set up ads that will supersize your audience. You'll leave knowing how to make ads that will grow your audience every single day. And you'll do it using a tiny budget. You can join us here, for only $15: https://classroom.thesocialsalesgirls.com/ads-made-easy-coaching-week Even if you've tried ads before and felt like you were wasting money, I promise you. It's not hard. In fact, it's simple, it's repeatable, and you can do it using the content you're already creating. Invest a few weeks into building your audience. It's the fastest, most affordable way to build a big warm audience. You'll see the benefits fast. When you retarget your audience with a call to action, they'll be: 2x more likely (than a cold audience) to click a link and visit your website 2x more likely (than a cold audience) to enter your giveaway 2x more likely (than a cold audience) to watch your videos 2x more likely (than a cold audience) to become a buyer ...and, it will cost 20% - 50% less per click Don't wait. Get started on this important work this week. When you build your audience, you'll set yourself up for long term success.

Reels are a great way to build your Audience because they reach people who are not already following you. When you provide quality content on reels, you'll grow your followers organically. Not long ago, I spent some time with my good friend Tracy Harris. She's an Instagram Expert, and she's really good at getting strategic with content. She showed a group of us a simple way to generate leads with Reels. When I saw what's possible for service based businesses who use Reels strategically, I knew that Product based business owners like us could use Reels to get free traffic and sales. So, I asked Tracy to come and help us with a strategy. Listen in and learn how: -You can create a 3 part framework for your Reels -You will increase traffic and sales by adding one thing -How you can repeat this strategy over and over And lastly: How you can see what's really working, and amplify that content by turning it into an ad.So smart, and not hard! Tracy is launching a new Reels course launching soon.Get the details here: https://tracyharris.co/reelsforbusiness/SSG

Nicoletta spent $60K working with an Ad Agency last year. Nicoletta has a bereavement jewelry business in Australia. Last year she spent more than $60K with an ad agency in an effort to grow her business. Her results were dismal, and the ad agency blamed her poor results on her website. Around the same time, she saw an ad for Ads Made Easy Coaching week. She paid her $15, signed up, and committed to doing the work. And everything changed. In fact, she doubled her sales from January through July. In this episode, you'll hear what she learned in Ads Made Easy that changed everything.We'll talk about her results, and how long it took for her to see big changes.And if you'd like to see the amazing video we talk about in the episode, here's a link to Nicoleta's video on Facebook:https://www.facebook.com/keepsakesbynicoleta/posts/pfbid02cSyT6bsKdktyJdtjqKEqG5QErTqfwmDvBGsBqJ5NQE6ZvUvrV6Xa9RMb5pHaQko5l Get on the waitlist and we'll invite you to the next Ads Made Easy Coaching week: https://thesocialsalesgirls.com/adsmadeeasy

Have you hesitated to use Collaborations as your strategy for organic growth? If you haven't tried a few collaborations yet, what you learn in this episode will make you eager to get started. Here's the back story:Tina Bar On is our Member Success Coach, AND she owns a small online shop that she runs on a very part time basis. Early last year, Tina decided that she was going to focus on Collaborations as her growth strategy for 2021. She committed to doing a Collaboration every month and finished out the year with 10 Collabs under her belt. I've been talking about the value of Collaborations to anyone who will listen for ages. So when Tina decided to do a "Year of collaborations" I made her promise to share her results in case study. Listen in and you'll learn: Details about the Collaboration Events Tina ran Her best strategy to find Collaboration Partners The results of her "year of collaboration" Tina's best tips on how to make Collaboration Events easy and repeatable! Not seeing the results you want yet? Come spend 40 mins with me and I'll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

How can we grow our businesses organically, without relying on ads? This year I'm seeing more conversations asking how store owners are growing their businesses organically. I think it's brilliant.We all know that we need to invest in advertising to grow our audiences, our traffic, and our lists. And even in 2022 as we're experiencing higher costs, less reach, and diminishing results, I know it's still completely possible to build a big warm audience and get them to take action. It's affordable, and it's a smart strategy. But there's so much more we can and should do to grow our businesses organically. Today I'm talking about Collaboration. What it is, and why I think it's critical for eCommerce store owners like us to make it a consistent part of our marketing plan.. Every one of us is investing time and money building an audience and a list. As business owners, we're Influencers, and we have the attention of a diverse pool of people who can relate to our products, and know, like, and trust us. Time and again, I've watched our Inner Circle Members collaborate with each other successfully. They're introducing each other's products to their audiences.And because they have influence, their audience takes action. It's powerful. Over the next few months, I'm going to bring you real stories from Inner Circle members who have experienced significant growth by collaboration with each other.You'll see what's possible for you. Not seeing the results you want yet? Come spend 40 mins with me and I'll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

It's the end of the Roadmap to $50K.A few months ago, Sock Doggo quietly crossed the $50,000 mark. As I celebrated (in my mind) I started thinking about next steps, and how I could share the key takeaways with you in a format that would help you grow your business. When I started this project, the outcome I wanted the most was to share what it takes to get your first $50K in sales when you're a solo entrepreneur. When you don't have unlimited time and unlimited funds. It's important, because we're surrounded by a culture that celebrates the big wins, and defines success by sales alone. When you're working by yourself, and your business is growing in baby steps, it's not hard to feel like you're failing when you're measuring your progress against someone's big win.I wanted you to see what's normal for most people. I wanted to show you what worked the best to get sales without spending a fortune. My goal was to give you the information, and leave you with a strategy that you could apply to your business. If you're working on your first $50K, or your first $500K.Come listen.I'll share the numbers, the cost, and exactly what work resulted in the most sales. Not seeing the results you want yet? Come spend 40 mins with me and I'll show you how to get sales every day: https://thesocialsalesgirls.com/saleseveryday

Almost every business owner has some debt they can attribute to their business. If they don't have debt, they probably remember how they felt when they did. I still remember how I felt when one of my businesses had a lot of debt. Even though I looked successful on the outside, on the inside I felt like a failure. Once managing your cash becomes a juggling act, it takes a lot of the fun out of running a business. Years later, I know that managing my cash and ditching debt is just another problem in our business that we can solve. In fact, you've probably solved bigger problems! Becoming debt free is completely possible for almost every business owner. It just takes a plan. This week, I invited my good friend Ciara Stockeland, on the podcast to help you get started. She's a Profit First Expert AND a former product based business owner! She gets us! Listen in as she shares how she's helped her clients ditch their debt, and take back control of their cash. I know you'll love it. Once you're debt free, you'll feel like you can accomplish almost anything! PS: In the episode, we talk about Ciara's upcoming Debt Free Challenge. For only $37, you will spend a week with Ciara, learn how you can implement Profit First, and get your questions answered! Grab your spot here: https://www.theboutiqueworkshop.com/a/2147515682/2cz2f3cA

GA-4 is here. Every day, we're getting questions from store owners asking what they need to do. It's a big deal, so today I'm bringing in our Inner Circle Google Expert, Leona Griffin to give us the facts, and share the steps you need to take to get ready for this big change. In July 2023, GA-4 will replace your current Google Analytics UA property. That means that store owners will no longer be able to see their past data or collect current data on their current Google Analytics property. If we want to continue collecting data, we'll need to install GA-4 now. And if you're like me, you'll want to be able to compare your 2023 results to 2022, so you'll need to have GA-4 up and running now, so you will have the past year's history when the switch happens next July. The problem for us Shopify store owners is that there is currently no one size fits all solution to continue collecting your eCommerce data with this new version of GA. Listen in as Leona walks us through the steps you can take now so that you'll be set up to make a smooth transition. Also, I know that some of you will need a little extra help. We've planned a GA-4 Workshop for Inner Circle members, so they can get the support they need to get GA-4 installed and working. I feel that this is critical, and because of that, I'm opening this Workshop to non members as well. I know you need this help. You can attend the workshop and get the replay for only $15. Purchase your seat and get registered here: www.thesocialsalesgirls.com/GA4 ** Inner Circle Members DO NOT purchase this**

A few months ago Blue Cobalt shared their genius Branded content strategy in the Inner circle, and when I saw what he had done, I knew it was so good that everyone should have the chance to try this. A bit of a back story. I met Blue earlier this year when we reviewed their site for 15 Minute Feedback. On the episode we tasked Blue with finding a way to show their amazing creations on real models instead of mannequins. Like most of us, Blue didn't have a big budget for a photoshoot, so they got creative.That creativity paid off in spades! Listen in and learn how Blue was able to put together an amazing photo shoot at a beautiful location with perfect models for only a few hundred dollars. It's incredible! Blue walked away with almost 3,000 images and hours of video content that can be sliced up and used on the website, for reels, video posts, email content, and TikTok. I know that many store owners struggle to get images and videos that they can use for their brand, and Blue's strategy will work for most products. Listen in, I know you'll be inspired. You can catch up with Blue and see their beautiful images at https://cobalt.love/ Check out https://www.peerspace.com/ for amazing locations near you.

If you're working hard every day and yet you still feel like you never get to the bottom of your "to-do" list, this episode is for you! I'm talking to my productivity and mindset coach, Krista Williamson about my transformation from swirling in overwhelm to feeling on track and in control of my time. Grab a pen, and listen in. We'll walk you through the process that I've learned to use, and I'll share the surprising benefits I've experienced since we've been working on me, and my skills as a manager. As a bonus, Krista created a free lesson for you. Click the link and download this lesson on Krista's best tips for eliminating overwhelm fast. https://kristawilliamson.com/overwhelm