The Ecommerce Roadmap cover image

The Ecommerce Roadmap

Latest episodes

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Oct 5, 2021 • 31min

79. How to overcome iOS14 and get traffic you can afford

Almost every eCommerce store owner needs to pay for some traffic so that they can get the sales that they want. But this year, our costs have grown as our results have been shrinking. A few months ago, it became clear to me that what we were doing to get affordable traffic was becoming less and less effective, and I was going to have to get a new strategy. Listen in as our Inner Circle coach Cathy Hayhurst and I share the strategy we're using that's getting us the best quality traffic for the lowest price ever. Grab a pen, because you’ll want to take some notes. We'll tell you what we're doing - our results, and how you can apply the strategy to your business. And if it sounds good to you, we'll tell you how you can get the brand new version of Traffic Bootcamp, and work on it live in our upcoming Master Class series. Here’s a link to the iOS busting version of Traffic Bootcamp Program + Master Class: https://classroom.thesocialsalesgirls.com/offers/fKGr8MFD/checkout?fbclid=IwAR1jEDv0t0AEotlE0zkYv33BiFuqiUxExww1_W4SD17eap_zIIK1gMfkT7Y Purchase the Traffic Bootcamp Program here: https://thesocialsalesgirls.com/traffic-bootcamp/
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Sep 28, 2021 • 51min

78. 3 Tips to create a million-dollar brand

Do you see others hitting that magic Million Dollar mark and wonder how they did it? If you do, or even if you’re not there yet, I want you to listen to this convo I had with D’Shawn Russell, the Founder of Southern Elegance Candle Co. As you listen, I want you to really “hear” what D’Shawn shares about 3 things. First, how to tell a story with such authenticity that it’s almost effortless, and creates sticky customers Second, how to think about your business in a way that makes you feel powerful, brave, and confident. Lastly, listen closely to how many times D’Shawn shares that she failed on the first attempt at so many of the things that ultimately moved the needle. Follow D’Shawn on Tik Tok: https://www.tiktok.com/@dshawnrceo?lang=en See D’Shawn’s amazing brand video: https://www.secandleco.com/pages/meet-the-team
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Sep 21, 2021 • 35min

77. Grow up your business + get more profit

Grow up your Business + get more Profit Most of us start our Businesses because we love we’ve learned we can make money doing something we love. We turn a hobby or a passion into a business, and it’s fun. We can’t wait to get to work each day and we see opportunities everywhere! It’s all fun and games until one day we wake up and we realize we’re exhausted. It happens to all of us, and it’s a sure sign that it’s time to transition from a hobby mindset to thinking like a CEO. Sounds scary? Listen in as Wendy Batten walks us through the steps we can take, and shares the ROI you’ll enjoy when you take control and Grow up your Business! Wendy made you a free pack of resources to help you transition into your role as CEO! https://wendybatten.com/ceo
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Sep 14, 2021 • 52min

76. The fastest way to get the results you want

The fastest way to get the results you want If you’ve ever found yourself trying “all the things” in an effort to get the results you want, you’re in good company. I think it happens to all of us at one time or another. When this happens, most of us jump into action and we try a bunch of things to see if we can move the needle. But really, that’s not usually going to solve your problem. The truth is that you’ll improve your chances of being successful if you stop and take some time to figure out why you’re not making progress. Do this, and instead of throwing spaghetti at the wall, you’ll know what you need to do to fix your problem. It sounds simple, and I know that it doesn’t always feel simple, so I grabbed Tina Bar On, who leads our Member Success Team, and together we outlined a strategy that anyone can use. Take the quiz here: https://thesocialsalesgirls.typeform.com/to/HWwjWx
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Sep 7, 2021 • 36min

75. 3 Reasons to add SMS Marketing today

If you’re on the fence about including SMS (text) into your Marketing Plan, I’ve got 3 reasons that will make you see why you can’t wait. Join me and Navin Jain of Klaviyo, as we spill the beans on what’s possible for your store if you get started now. Listen in and you’ll learn: The 3 big reasons you should add SMS today Jaw-dropping stats that will help you see why it’s a platform we can’t ignore The most effective ways to grow your list Some quick and easy things you can do to get sales from SMS marketing fast Here’s a link to get our Implementation Workshop delivered to your inbox: https://learn.thesocialsalesgirls.com/klaviyo-sms-training/
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Aug 31, 2021 • 23min

74. What you CAN do when nothing is working

You know how you feel when nothing is working, even though you’re doing “all the things”? If you’ve ever felt like you aren’t getting any traction, you’re spinning your wheels and you don’t know what to do next, this episode is for you! Listen in, and I’ll tell you exactly what you CAN do when you feel like nothing is working. On September 15th 2021, I’ll be hosting a free workshop that will show you the way to getting “unstuck” so you can move forward and start reaching your goals. You’ll learn why you aren’t getting the sales you want, and you’ll know exactly what you need to do to fix it! You can get an invitation here https://thesocialsalesgirls.com/growth-plan-workshop/ If you’re listening after September 15th 2021, simply join the waitlist, and we’ll invite you to the next workshop!
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Aug 24, 2021 • 41min

73. Grow your sales and slash your inventory? Yes, you can!

If you’ve been afraid to simplify your product selection and slash your inventory costs, you’re not alone. But before you rule it out, listen to what can happen when you rip off the bandaid and slash your inventory. In 2020 Alexandra had her best sales month ever and finally cracked a $100K year. Even though she was excited to reach a big milestone, she felt like she was on the verge of a breakdown. She had several product lines, and restocking took hours each week. She was teaching online classes, selling breast pump parts, toys, carriers, and more. Managing inventory and listing new products took a huge amount of her time each week. She simply could not get everything done. And, she couldn’t see how she could grow her business, make money, and keep her sanity. So, she slashed her product lines down to one category. It was a bold move that paid off in a big way. Listen in as Alexandra shares the steps she took, and how a few months later, her sales have tripled!
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Aug 17, 2021 • 19min

72. 3 Genius strategies to increase your AOV

Hey there - you know that if you can increase your AOV that you’ll grow your sales, right? And, you’ll do it without having to do a whole bunch of extra things. Today I’m giving you 3 genius strategies that you can use to grow your average order value so that you can get more sales, and make more money this year!
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Aug 10, 2021 • 26min

71. Increase your conversion today with these 3 things

Want to increase your conversion rate and get more sales from the traffic you have? Listen in, I’m going to share 3 things that have a direct effect on your conversion rate. Here’s the part that’s shocking. These things are critical and have a huge impact on conversion, yet nobody talks about them. I’ll break it down for you. You’ll be able to check your store and put a plan in action to get better conversion rates without spending a dime.
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Aug 3, 2021 • 27min

70. How to solve your sales problem

How to solve your sales problem If you’re not getting the sales you want - or if you’re not getting any sales, this episode is for you. We’re going to talk about why, and how you can fix it. Listen in, and I’ll explain what “normal'' results look like, how you’ll know if you’re on the right track, and I’ll even give you a little bit of work to do each week. You’ll take control of your results, and I promise you, you’ll leave feeling a whole lot better!

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