The Ecommerce Roadmap

If you’ve had some success on Etsy and you’re trying to figure out what you need to do to find big success on your own website, this episode is FOR you. Today, my Reliable Revenue client Mary Wood, (founder of ModernMerrigold.com) is going to share with you how she was finally able to create explosive growth on her Shopify store, even though Etsy had been her #1 source of sales for years. In 2018 Mary decided that she would do what it takes to learn how to grow sales on her own website. In today’s episode, you’ll hear about her 3 year journey from almost no sales on her site to explosive growth. Mary will share the game changers for her. We’ll walk you through the things that she had to learn and implement before she could get the sales she wanted. You’ll hear about what kept her up at night, how she knew she was on the right track, and finally how long it took before she felt confident that she is in control of her sales. I think you will love Mary’s story, and be inspired to follow in her footsteps. Find Mary here: https://modernmerrigold.com/   Get your Etsy guide here: https://learn.thesocialsalesgirls.com/etsy-guide-for-store-owners/

Recently I hosted a Weekend Retreat for some of our higher volume Members. We spent some time talking about scaling our sales and talked about some of the best ways to scale your sales and grow your profit at the same time. It’s exciting to think about what's possible, and actually see a clear path to reach our goals, but before you dive in and think about scaling your sales, there are 3 things you should do to make sure your explosive growth doesn’t turn into a dumpster fire. I’ve been able to scale my own store’s sales profitable, and in the last few years, I’ve watched several of our clients grow their sales to 7 figures and beyond. Here’s what happens first: They set up a marketing plan for Reliable Revenue using automations, and Predictable Revenue by creating marketing events they can repeat. They get their financial house in order. They know their numbers, they’re profitable, and they pay themselves, even if it’s not as much as they’d like. And lastly, They make room to grow by outsourcing some of the work they do, even though they might not feel ready. By bringing others in to help with the work, they create the time and space to grow their sales. Listen in as I break it down and show you how you can prepare yourself to scale your sales this year.

Recently I shared a house with one of my Business besties, Sarah Williams, the Founder of Launch your Box. We’ve been friends for years, we both have a product based business background, and we serve a similar customer in our service businesses. Sarah teaches people how to successfully launch and grow a Subscription Box, and she also has a 7 figure product based business that includes thousands of people who subscribe to her box offerings. I teach online Owners how to get sales and grow businesses that pay them well. I sold my high volume online store two years ago and started a new store from the ground up. One night at the house, we were both working on our shops, and we had an amazing conversation about the contrast between our businesses, the time we spend working, the tasks we perform, and how we feel about our businesses. At the end of our conversation, we were both convinced that we should share the high points with you because as we talked it through, it was clear that you should know these - they’re like the secrets to growing a business you love without losing your way or your mind. Grab a coffee, and a pen and listen in. I think you’ll walk away feeling like you’ve got this! You can hear more from Sarah on her Podcast: The Launch your Box Podcast: https://www.launchyourboxwithsarah.com/blog?tag=podcast

Listen in and learn a powerful video strategy that has had a huge ROI for Nicole at her shop. I love Nicole’s common sense approach to Social Media as a whole, but in this episode, we focused on the big results she’s getting from video ads she’s created from customers’ video testimonials. When I saw what she was doing, I knew that we could all benefit from a strategy like this, so I asked her to walk us through the process. Here’s what you’ll learn: - How she “tested” the video review strategy before she went “all in” - How she finds the perfect customers to give her testimonial videos - Her ad strategy - How she is using TikTok to grow her business - How you can test TikTok ads for (almost) free to see if it’s the platform for you You can find Nicole at: https://nicolemarieinc.com/ See her store: https://modernmystics.store

We all know that the biggest opportunity for us to grow our sales is to get more leads. People who come to your site from an email or a text message are at least 7x more likely to buy vs cold traffic that’s visiting your site for the first time. But how to get more leads without feeling like a carnival busker? There is a way, and it’s easier than you think. Listen in, as the amazing Laurel Thompson of beyamade.com shares how she’s turned her website into a lead generating machine. She’ll share her strategy, and how you can do it too! See more of Laurel’s work at: https://beyamade.com/

Hello 2022! You all know that I am an eCommerce store owner, like you. But you might not know that one of the best parts of my job is that once a month I work with private clients on strategies that will help them reach their goals. Aside from getting to know some super smart business owners, I also get to see behind the scenes of a variety of successful stores. That’s allowed me to get really clear on what’s working to grow eCommerce sales right now. Come listen as I walk you through the 3 strategies that I think will have a huge impact on your sales this year and beyond. And, brace yourself, because I’m going to challenge you to shift what you’re doing and form a new habit this year! Cheers!

I see far too many eCommerce store owners spending hours every week on social media posts and ads. Often they are frustrated, worn down, and wondering if there’s a better way to get the traffic they need. The short answer is that Social Media is still a very good platform for building a big warm audience of people who will become buyers, and it’s an affordable source of high quality traffic. That said, I think this is the year we stop investing tons of time and emotional energy into the platform and start using it as one of the tools we use to grow our business. Like an app or marketplace, we can decide how we’ll use it and set a “time and money” budget that we maintain consistently through the year. Listen in and hear the 4 simple steps I recommend store owners use consistently, and how you can spend a daily budget of $10 a day in a way that will grow your warm audiences significantly and get more traffic to your site for less money. Implement consistently and in a few months, you’ll have a big warm audience of people who are visiting your site, signing up for your email list, and buying your products. Here are the 4 parts of your plan: 1. Connection. Attract your perfect audience by posting images and videos that include you, a team member, your products, and a peek behind the scenes of your business. Spend $5 a day consistently on a combination of Engagement and Video View ads 2. Build Warm audiences in the Ads Manager. Create Audiences of Recent Engagers on both Facebook and Instagram, email lists, and website visitors. 3. Use your best engagement or video ads that feature products for Conversion Ads, and target your warm audiences. Spend $3 a day consistently on Conversion Ads with a View Content Goal 4. Retarget Hot audiences consistently with Conversion Ads. Use your most successful Conversion Ads for Retargeting recent web visitors year round. Spend $2 a day consistently on Retargeting with Conversion Ads Join me for a week of small group Coaching in Ads Made Easy https://thesocialsalesgirls.com/92

You won’t want to miss this episode because today I’m sharing a new program that we’re hosting. First, I want to share that it’s completely free and available to our entire audience. I’m thrilled to be in a place where we can offer a little bit of qualified advice to someone who just needs a little help, so they can make progress and know that they are on the right track. Listen in as I share what we’ll be doing in 15 Minute Feedback, how you can apply for a review of your website, and what you can expect to learn if you follow along as my team and I bring you behind the scenes of a variety of websites. We’ll be giving the shop owner our best advice about their “next right steps”. You’ll be able to see what others are doing, and then see if the advice we give makes sense for you too! I promise you, you’ll learn a lot, just by being “in the room” Nominate yourself for a website review here: https://thesocialsalesgirls.com/91 Join our Facebook Group: https://www.facebook.com/groups/TSSGSupportCommunity Text ROADMAP to (843) 258-4616 (North America only) to get notified when we go live.

Start 2022 on the Right Track Many of us start thinking about goals at this time of year. It’s the perfect time to reflect on what’s happened in the past, and what’s possible for us in the coming year. In this episode, Ashley Alderson, founder of https://theboutiquehub.com/ is sharing some simple and effective tips to get on the right track in 2022. Grab a pen, because her content plan is gold! I know you all want 2022 to be your best year ever. Ashley has generously invited our listeners to join her for a 3-day free event where you’ll Plan your Best Year Ever! It will take place January 3rd, 4th, and 5th with training each day on productivity, planning, inventory planning, and content strategy for 2022. https://retailbootcamp.mykajabi.com/best-year-yet-2022 PS The Boutique hub will be launching Hubventory in 2022 - you’ll hear why I think this is the best news for all of us that are building our brands. In fact, it’s so exciting for me, that I jumped on the waitlist! If you want to be included, jump on the waitlist here: https://hubventory.com/

Running an eCommerce website and an Etsy shop? If you’re running an Etsy shop along with your eCommerce store, you’ll love this episode. I’m chatting with Etsy expert Lauren Keplinger and what she's sharing is gold! Listen in and learn how: -You can stop feeling like you’re running two different businesses by streamlining the work you do. -The work you should do to get results on both platforms. -And, how you can instantly feel good about your relationship with Etsy by making this one small change! Grab Lauren’s Etsy Checklist here: https://creativemomboss.lpages.co/seo-checklist/ Learn more about Lauren here: https://www.laurenkeplinger.com/   Get your Etsy guide here: https://learn.thesocialsalesgirls.com/etsy-guide-for-store-owners/