I’m a huge fan of investing my time in activities that I can repeat. If the strategy works, I can template it, and run it over and over.

The results become predictable, and as my audience grows, so do my results.

It’s exactly what we teach in our programs.

A few years ago, my client Edith Minne, the founder of https://renaissanceribbons.com/, came up with a marketing event that is not only genius but is relatable and scalable.

It’s so good that I invited her to share with you on the podcast.

Listen closely as Edith shares the reason she came up with her idea, how she positioned her offer, and how she’s repeated the process and generated a few million dollars in revenue using this one strategy. It’s amazing.

I want you to think about how you might apply this to your store