

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Aug 11, 2024 • 7min
1,794 - AI Readiness Retort
Welcome to another episode of the Multifamily Collective!
Today, we’re exploring a topic that’s rapidly reshaping the multifamily industry: AI Readiness.
Inspired by a recent CreTech episode, we'll explore how AI is not just a future concept but a present reality, ready to transform operations in real time.
The accelerating pace of AI development is mind-blowing.
One panelist suggested a scenario where you could voice a prompt to an AI tool to analyze utility expenses and receive actionable advice.
This capability isn’t in the distant future—it’s here now with technologies like Lori from MoveOn.AI.
Imagine asset managers having the power to optimize operations instantly with voice commands.
Our industry is on the brink of a revolution, yet many aren't aware of the tools already available.
The challenge isn't just about developing new tech but staying updated with what's out there. Even if you had a dedicated team, the rapid advancements in AI would still be hard to keep up with.
In this fast-evolving landscape, staying connected to the right networks and influencers is crucial. Those who can adapt and integrate these innovations will lead the way.
If you found this discussion insightful, like, subscribe, and hit the notification bell so you never miss an update. Stay ahead in the multifamily game with us!
To stay abreast of the latest, visit https://multifamilycollective.com
#Multifamily #AI #PropTech #RealEstate #AssetManagement #Innovation #TechTrends #Leadership #FutureOfWork
#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Aug 5, 2024 • 6min
1,793 - Reimagine MF Industry Conf
Welcome to the Multifamily Collective!
Today, we're exploring the concepts of TGW and TGR—Things Gone Wrong and Things Gone Right. We apologize for the lighting; we're setting up our new studio, and it'll look better soon.
I want to reimagine the multifamily conference format using this TGW and TGR philosophy.
Imagine gathering real-life examples of exceptional and poor customer service experiences from your team and community.
Then, bring these stories to a conference where a skilled facilitator leads an open mic session. This dynamic format could revolutionize learning and sharing in the multifamily industry.
Stay tuned for more innovative ideas. Don't forget to like, subscribe, and hit the notification bell!

Jul 25, 2024 • 2min
1,792 - New MFC studio
Welcome to the Multifamily Collective!
Join us from our new "studio" in Canton, Georgia, as we reignite our daily podcast tradition. This year has been a whirlwind, not just with our move, but also relocating my youngest son across the country to start his new business in Portland, Oregon. We're back and more excited than ever to bring you the latest in the multifamily industry.
In this episode, I'll share the exciting developments for the Multifamily Media Network and our upcoming media partnerships and conferences. We’re gearing up for a phenomenal end to 2024 and an even more spectacular 2025. Stay tuned for deep dives into industry trends, insights, and innovative content.
Don't forget to like, subscribe, and hit the notification bell to stay updated on all things Multifamily!

Jul 24, 2024 • 3min
1,791 Disposition
The Value of Calm Leadership in Crisis Management | Multifamily Collective
Welcome to the Multifamily Collective! Today, let's discuss the crucial role of calmness in leadership and management.
In the multifamily industry, crises, whether a building fire or flooding, can arise unexpectedly.
However, not every challenge is a genuine crisis; leaders must maintain a calm and stoic demeanor.
When leaders remain composed, they set a positive tone for the entire team.
If you approach each situation calmly, clearly defining the issue and understanding the circumstances, you help your team focus and act effectively.
Panic only breeds more panic. Conversely, calm leadership fosters a sense of control and purpose.
Remember, as a leader, your team will mirror your behavior.
You'll cultivate a productive and efficient response if you react with urgency but without hysteria, delegate tasks, and ask insightful questions.
Even when emotions run high, compartmentalize and manage your feelings to lead with clarity and confidence.
So, the next time you're faced with a challenging situation, take a deep breath, assess the situation, and lead with calm assurance. Your team will follow suit, and you'll navigate the crisis more effectively.
If this insight is valuable, please like, comment, and subscribe for more leadership tips and multifamily industry trends.

Jul 23, 2024 • 3min
1,790 Boundaries
The Power of Boundaries in Business | Multifamily Collective
Welcome to another episode of The Multifamily Collective! Today, let's discuss the importance of setting boundaries.
With the advent of the internet and email, many businesses have developed 24/7 expectations, often leading team members to feel like they're always on call.
This can create an unsustainable work environment and unnecessary stress. My message today is simple: establishing boundaries is crucial for maintaining your well-being and productivity.
People who set clear boundaries are often more respected than those who don’t.
If you find it difficult to say no or feel obligated to always be available, taking control and establishing limits is essential. Don’t respond to emails outside of your working hours, and don’t feel pressured to take on tasks you don't have the capacity for. Remember, saying no is a complete sentence.
You don’t always need to justify it.
Respect yourself enough to set boundaries, and do so respectfully.
It's okay to prioritize your health and well-being over constant availability.
Healthy boundaries will help you perform better at work and enjoy a more balanced life.
If you found this advice helpful, please like, comment, and subscribe for more insights on leadership and multifamily industry trends.

Jul 22, 2024 • 3min
1,789 Excellence in the next five minutes
Pursuing Excellence in Every Moment | Multifamily Collective
Imagine how different your life could be if you pursued excellence daily.
There's a Greek philosophy called "arete," which means striving for your highest potential in all aspects of life.
Embracing this mindset means waking up each day focused on achieving excellence.
I admire Tom Peters, a management guru who talks about "excellence in the next five minutes."
This concept challenges us to focus on being excellent in the immediate future.
However, our emotions often get in the way, hijacking our logic and pushing excellence aside.
Emotions can derail our best intentions, whether it’s road rage or frustration with a customer service issue.
I encourage pausing and thinking about excellence in the next five minutes.
When faced with a catalyst, take a deep breath before responding.
Consider why a person might be a roadblock and try to think logically about the situation.
This slight shift can make a significant difference.
Next time you encounter frustrating customer service or deal with traffic, remember to prioritize excellence.
Embrace this philosophy and let it guide your actions, steering you towards a more fulfilling and productive life.
If you found this discussion helpful, please like, comment, and subscribe for more insights on leadership and multifamily industry trends.

Jul 21, 2024 • 3min
1,788 Anticipate Needs and Prefill Them
Anticipating Needs in Multifamily Management | Multifamily Collective
Welcome back to the Multifamily Collective!
Today, let's explore the power of anticipating and fulfilling needs before they are recognized.
Imagine if you could predict when an apartment unit's air conditioner, refrigerator, or dishwasher was about to break down.
With advancing sensor technology, this is becoming a reality.
These sensors can notify service technicians about potential issues, ensuring repairs happen before a complete breakdown occurs.
While this is straightforward for mechanical issues, how can we apply this concept to customer service?
Understanding and anticipating your residents' needs through conversation and observation can make a significant impact in the multifamily space.
By noticing behaviors and listening to your residents, you can anticipate their needs and provide memorable, differentiating experiences.
Consider this story: a regional manager discovered a St. Louis, Missouri resident who was a massive Rams fan but had never attended a game.
Arrangements were made for him to receive tickets and enjoy the game from great seats. This wasn't just fulfilling a need but creating an unforgettable experience based on understanding the resident's interests.
Incorporating this anticipatory approach into your property management can set you apart. By preemptively addressing needs and providing remarkable experiences, you differentiate your property and build stronger connections with your residents.
If you enjoyed this discussion, please like, comment, and subscribe for more insights into leadership and multifamily industry trends.

Jul 20, 2024 • 4min
1,787 Inspect What You Expect
Why Actions Speak Louder Than Words | Multifamily Collective
Welcome back to the Multifamily Collective!
Today, we discuss the powerful concept of "actions speak louder than words" and how it impacts leadership.
Have you ever wondered why seeing an action carried out is more impactful than just hearing about it?
In leadership and management, it's crucial to remember that trust is important, but verification is essential.
There's a lot of noise and constant delegation in today's world, and sometimes communication breaks down.
Leaders must adopt the "inspect what you expect" philosophy to combat this.
This means delegating tasks and verifying their completion to the expected standard.
Doing so shows that you care about the outcome and set an example for your team.
A great example is Elon Musk, who personally moved a server to prove it could be done faster than his team believed. This hands-on approach demonstrates commitment and sets clear expectations.
As leaders, it's essential to randomly check on tasks to ensure they're adequately completed. This isn't about micromanaging but maintaining standards and showing your team you are invested in their success.
If this insight is valuable, please like, comment, and subscribe for more leadership tips and multifamily industry trends.

Jul 20, 2024 • 4min
1,786 Diffident
Navigating Diffidence in Leadership | Multifamily Collective
Welcome back to another episode of the Multifamily Collective!
We're transitioning to a new home in a different part of Atlanta, Georgia, amid a significant change.
Stay tuned for more updates, but let's dive into today's topic: diffidence in leadership.
Have you ever encountered team members who seem to hold your organization back?
These individuals are often slow to act, resistant to new ideas, and prefer incrementalism over bold moves.
While thoughtful incrementalism has its place, leaders must recognize when diffidence becomes a roadblock.
As a leader, addressing these subtle yet persistent challenges is crucial.
Holding onto such individuals too long can undermine your team's culture and progress.
Remember, if you can't change people, change people. Set clear objectives and deliverables; if there's no improvement, it's time to make tough decisions.
Your decisive actions will inspire confidence and trust in your leadership. Don't let diffidence hinder your organization's growth. Embrace bold and transformative leadership to drive your team forward.
If you found this discussion helpful, please like, comment, and subscribe for more insights on leadership and multifamily industry trends.

Jul 18, 2024 • 5min
1,785 Ethics
Building a Legacy of Ethics in Multifamily Leadership
What legacy do you want to leave in the multifamily industry?
Let's explore the impact of choosing principles over profits in your business and personal life.
In this episode of the Multifamily Collective, we discuss the importance of ethics and integrity in the multifamily sector.
Do you want to be remembered for prioritizing profits or principles?
Mike emphasizes the significance of embedding non-negotiable ethical practices in your organization, ensuring that your actions reflect a commitment to integrity.
By examining real-world examples like Patagonia, he illustrates how steadfast principles can build loyalty and trust.
Regularly evaluating your business practices and their outcomes is crucial for maintaining a legacy of good ethics and leadership.
If you found this discussion insightful, please like the video and subscribe to our channel for more episodes on multifamily leadership and PropTech innovation.
Let's build a community committed to ethical leadership!


