

Multifamily Collective Podcast
Mike Brewer
My mission is to tease out Human Potential in the Multifamily Space. Multifamily hinges on people, yet we fail to fully unleash their potential. Investing in coaching, training, and leadership unlocks peak performance. Engaged teams provide exceptional service, solve problems creatively, and innovate. A culture of growth attracts/retains top talent seeking purpose and mastery. Embracing development drives occupancy, reduces turnover, and boosts profits. When people thrive, so does business success. Nurture your driven individuals—the path to industry leadership starts there.
Episodes
Mentioned books

Jul 4, 2024 • 4min
1,772 Great Leaders Know When to Follow
True leadership isn’t always about taking charge.
Discover the power of knowing when to step back and let others lead.
In this thought-provoking episode, Mike Brewer delves into the nuanced art of leadership, emphasizing the importance of recognizing when to follow rather than lead.
He discusses the necessity of humility in leadership, acknowledging that no one has all the answers.
Sometimes, the best course of action is to defer to team members with superior skills or insights.
Mike also highlights the significance of fostering a collaborative culture, where feedback is valued and decisions are made collectively.
Join us to explore how these principles can enhance your leadership approach and organizational effectiveness.
If you found these insights valuable, like this video, share your thoughts in the comments, and subscribe to our channel for more leadership tips and multifamily industry insights.
#Leadership #Followership #TeamCollaboration #HumilityInLeadership #MultifamilyLeadership #EffectiveLeadership #Teamwork #LeadershipSkills #PropTech #RealEstateLeadership#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jul 3, 2024 • 4min
1,771 Managing to the Small Masses
This episode is brought to you by theGuarantors. https://www.theguarantors.com/Multifamily
Chasing down residents who don't pay their rent is taxing enough. Did you know you could offset the risk of renter default? Meet TheGuarantors. They’ll requalify your applicants and insure their rent. If the resident doesn't pay, you still get paid.
Visit https://www.theguarantors.com/Multifamily
Are we prioritizing the needs of the few over the many in multifamily management?
Let's dive into how this impacts efficiency and costs.
I'm exploring "managing to the minors" within the multifamily industry today.
I discuss the importance of evaluating whether certain processes, systems, or amenities serve the broader audience effectively.
We can determine if catering to a small subsect compromises efficiency and cost-effectiveness by reassessing our organizational designs and focusing on first principles.
Join us as I discuss strategies to optimize operations for a more significant impact on residents, prospects, and team members.
If you found this discussion insightful, please like the video, share your thoughts in the comments, and subscribe for more content on multifamily management and PropTech innovations.
#MultifamilyManagement #EfficiencyInRealEstate #PropTech #LeadershipInRealEstate #CostOptimization #FirstPrinciples #PropertyManagement #RealEstateInvesting #MultifamilyLeadership#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jul 2, 2024 • 3min
1,770 Next Play
In this video, Mike Brewer discusses the "Next Play" philosophy inspired by legendary Duke's Coach K.
Discover how this principle emphasizes moving past mistakes and focusing on the next opportunity, which can revolutionize your decision-making process in the multifamily industry.
The "Next Play" mindset can enhance your leadership and skill set in short order.
Don't miss out on this game-changing approach!
Hit that like button, subscribe for more insights, and keep pushing forward together!
Multifamily Leadership, PropTech, Next Play, Coach K, Leadership Tips, Business Success, Mike Brewer, Multifamily Insider, Decision Making, Innovation, Operational Excellence, Mistake Management, Basketball Philosophy, Success Mindset, Replay the Call
#MultifamilyLeadership #PropTech #NextPlay #CoachK #LeadershipTips #BusinessSuccess #MikeBrewer #MultifamilyInsider
mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jul 1, 2024 • 6min
1,769 Multifamily AI Revolution
This episode is brought you by theGuarantors!
Facing rising renter fraud? Don’t let fraudulent applications compromise your financial stability. theGuarantors provide a safety net that protects your rent roll and minimizes bad debt. Why risk it? Talk to theGuarantors and secure your property’s financial health. Visit https://www.theGuarantors.com/multifamily today!
Summary
The conversation explores the AI revolution happening in the multifamily industry and its potential applications.
It discusses the reimagining and redesigning of traditional hierarchies, self-diagnosing appliances in buildings, and the use of AI in leasing workflows.
The future of apartment leasing is envisioned as a seamless and frictionless process facilitated by AI.
Additionally, the conversation highlights the importance of AI in providing quick and accurate answers to consumer questions, mirroring the real-time and fast experiences big technology firms offer.
Takeaways
AI is revolutionizing the multifamily industry and has applications in various areas.
Traditional hierarchies are being reimagined and redesigned with the introduction of AI.
Self-diagnosing appliances in buildings can automatically call for service requests.
AI can streamline leasing workflows and make the process more efficient.
AI is crucial in providing quick and accurate answers to consumer questions.
The future of apartment leasing is envisioned as a seamless and frictionless process facilitated by AI.
Sound Bites
"There's an AI revolution happening in multifamily."
"The most exciting areas of opportunity are on the side of the mechanics in an apartment or building."
"Designing your leasing workflow with the introduction of technology into that workflow."
AI revolution, multifamily industry, traditional hierarchies, self-diagnosing appliances, leasing workflows, seamless process, frictionless service, consumer questions, quick and accurate answers
mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jul 1, 2024 • 3min
1,768 Feel the Fear and Do It Anyway
Imagine waking up every day excited about the adventures and possibilities ahead. How would that change your outlook on life?
In this video, Mike Brewer encourages us to see each day as a new journey filled with surprises and opportunities. He challenges us to confront our fear of missing out (FOMO) by taking action, no matter how small. Mike shares three key steps to turn our aspirations into reality:
1. Set a Goal: Identify something you want to achieve, whether it’s learning a new skill, conquering a physical challenge, or pursuing a passion.
2. Create Mini Habits: Implement small, daily actions that will move you closer to your goal.
3. Face Your Fears: Don’t let fear hold you back. Remember, “feel the fear and do it anyway.”
Every day is a chance to embark on a new adventure. Don’t miss out on the incredible experiences waiting for you.
👉 Like this video if you feel inspired, and subscribe for more insights on personal growth and leadership.
Multifamily, PropTech, Leadership, Personal Growth, Daily Motivation, Fearless Living, FOMO, Goal Setting, Mini Habits, Overcoming Fear, Adventure Mindset, Self Improvement, Mike Brewer, Success Strategies
#Multifamily #PropTech #Leadership #PersonalGrowth #FOMO #DailyMotivation #FearlessLiving #mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jun 30, 2024 • 3min
1,767 Loss Aversion
The MultifamilyCollective is supported by Multifamily Media Network (MMN)
Ever wonder why the fear of loss often outweighs the potential for gain?
Today, Mike Brewer dives into the psychology behind this phenomenon and its implications for multifamily marketers and business negotiators.
Learn how leveraging loss aversion and pleasure principles can transform your approach to sales and marketing.
Key Takeaways:
1. Understanding Loss Aversion: Discover how fear-based messaging can resonate deeply with potential clients. Mike explains how highlighting potential losses, like missing out on a dream apartment, can be a powerful motivator.
2. Crafting Compelling Ad Copy: Get practical tips on phrasing ad copy to tap into these deep-seated fears. Questions like "How would you feel if you lost this apartment?" can prompt immediate action.
3. Emphasizing Pleasure: Learn how to balance fear with pleasure-based appeals. Mike shares techniques for making clients envision the joy and satisfaction of securing their desired living space.
Don't miss out on these insights that can elevate your marketing strategy and boost your sales conversions.
If you found this video helpful, please like, comment, and subscribe for expert advice on multifamily and PropTech innovations!
Multifamily, PropTech, Marketing, Sales, Loss Aversion, Pleasure Principle, Real Estate, Negotiation, Ad Copy, Sales Conversion, Business Strategy, Apartment Leasing, Customer Psychology, Marketing Strategy, Leadership
#Multifamily #PropTech #MarketingTips #SalesStrategies #Leadership #LossAversion #PleasurePrinciple #RealEstateMarketing
#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jun 30, 2024 • 9min
1,766 Regan Hartley | Xeal | Podcast Palooza
Regan Hartley, Director of Global Real Estate for Xeal, an EV charging technology company, discusses how their patented self-reliant protocol sets them apart from traditional companies.
They have developed a communication protocol that allows their charging stations to operate without constant internet connection, making it easier to retrofit existing buildings.
Xeal's charging stations only need power and can perform all smart functions without Wi-Fi or cellular connection.
They offer a 100% uptime guarantee and work closely with property owners to develop a charging strategy that aligns with their sustainability goals.
The company focuses on providing a seamless and reliable charging experience for renters.
Takeaways:
-Xeal's patented self-reliant protocol allows EV chargers to operate without constant internet connection, making it easier to retrofit existing buildings.
-Their charging stations only need power and can perform all smart functions without Wi-Fi or cellular connection.
-Xeal works closely with property owners to develop a charging strategy that aligns with their sustainability goals.
-They strive to provide a seamless and reliable charging experience for renters.
Visit https://https://xealenergy.com/ to learn more.
To learn more about MMN, visit https://multifamilymedianetwork.com
EV charging, Xeal, self-reliant protocol, retrofitting buildings, smart functions, charging stations, sustainability, seamless experience
#mikebrewer #reganhartley #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork #xeal

Jun 30, 2024 • 3min
1,765 Coffee Review - Commander's Palace: French Truck Coffee A Delightful Sip from New Orleans
Welcome to another coffee review on Multifamily Collective https://www.multifamilycollective.com
Today, I'm excited to share a special brew I received from my good friend, Kerry Kirby, Founder - @365ConnectCommunity 365Connect.
During my visit to the National Apartment Association's Apartmentalize 2024 in Philadelphia, Kerry continued what has become a tradition - gifting coffee!
This time, it's the Commander's Palace, a New Orleans staple known for its leading-edge Creole cuisine and vibrant Louisiana charm since 1893. Commander's Palace, in partnership with French Truck Coffee, brings us a unique blend featuring chicory, a local favorite.
Upon tasting, this coffee impresses with its light and smooth texture, making it perfect for a late afternoon or pre-dinner sip.
Its subtle chicory notes add a distinctive character without being overpowering.
On a 10-cup scale, I'd rate it a solid 7.2 cups—definitely a brew worth trying!
If you're intrigued, Commander's Palace Coffee is available on Amazon.
Give it a try, and let me know your thoughts in the comments. Don't forget to like and subscribe for more coffee reviews and multifamily insights. Cheers!
#Multifamily #PropTech #CoffeeReview #Leadership #Apartmentalize2024 #CommandersPalace #FrenchTruckCoffee #ChicoryCoffee
#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jun 29, 2024 • 5min
1,764 Multifamily Salon
Quality time in the work context can accelerate an organization's culture-building pace.
It means giving undivided attention to individuals or groups without distractions from devices.
Quality time with team members can lead to a stronger culture and buy-in. Three ways to do this are through one-to-one interactions, collegial activities, and uninterrupted discussions.
One-to-one meetings should focus on both work and personal goals.
Collegial activities can be done in the office to help build community. Uninterrupted discussions like salons allow for open conversation and idea generation.
Takeaways:
Quality time in the work context can accelerate culture building.
Investing undivided attention in team members leads to stronger buy-in.
One-to-one interactions, collegial activities, and uninterrupted discussions are effective ways to spend quality time.
Salons provide a space for open conversation and idea generation.
Sound Bites:
"Think about quality time in the work context as something that can accelerate the pace of culture building in your organization."
"Investing quality time with your team is the best way to build a thriving culture."
"One-to-one interactions, collegial activities, and uninterrupted discussions."
quality time, work context, culture building, undivided attention, team members, one-to-one interactions, collegial activities, uninterrupted discussions, salons
#mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork

Jun 26, 2024 • 2min
1,763 Boost Your Team's Productivity and Morale with This Simple Practice!
Do you want to improve your productivity and that of your team?
Mike Brewer shares one powerful practice with three actionable takeaways to elevate your work environment: affirmations.
When people feel seen and heard, their confidence and performance soar.
Key Takeaways:
1. **Be Intentional:** Celebrate small and monumental achievements daily.
2. **Frequency:** Make it a habit to recognize and acknowledge the good in others every day.
3. **Lead by Example:** As a leader, your behavior sets the tone. Start recognizing and celebrating, and watch your team follow suit.
Join us on this journey to create a positive, affirming workplace.
Like, subscribe, and stay tuned for more insights on leadership and productivity!
#leadership #Productivity #TeamMorale #Affirmations #WorkplaceCulture #PropTech #Multifamily #mikebrewer #multifamilycollective #multifamilymentoring #multifamilycoaching #multifamilypodcast #leadership #OpenAi #multifamilymedianetwork