
The Brian Cain Mental Performance Mastery Podcast
The Official Long-Form Podcast of Brian Cain, MPM, #1 Best-Selling Author, Creator of The Mental Performance Mastery (MPM) Coaching Certification and The 30 Days to Mental Performance for Athletes Course.
The Brian Cain Mental Performance Mastery Podcast is dedicated to helping you reach your maximum potential through mastering the 10 pillars (skills) of mental performance.
Brian Cain has worked with the top coaches and athletes in professional, collegiate and high school sports on building an elite mindset and the routines, habits and culture they need to win.
His client list includes 6 UFC mixed martial arts World Champions, 10 NCAA National Champions, 4 MLB Cy Young Award winners, a Heisman Trophy winner, Olympic gold medalists, and top performing school, corporations and law enforcement teams from around the globe.
Also be sure to check out Brian's daily podcast, The Mental Performance Daily Podcast.
Latest episodes

Sep 4, 2023 • 1h 6min
You Are The Edge! Mental Performance Training With 6x NCAA National Champion Coach Tom Haley OU Gym
In this live 55min group coaching call, Brian Cain, MPM is joined by University of Oklahoma Gymnastics Asst. coach Tom Haley to talk about coaching mental performance.
Tom Haley has been with Oklahoma for 18 years and led the Sooners to 6 NCAA National Championships, 2014, 2016, 2017, 2019, 2022, 2023.
In this call Coach Haley and Brian talk about:
Creating a culture of consistency
Obstacles to an individual sport athlete learning team culture
Teaching WE before me
How Every Year Is Different, But Adversity Is Always A Part of Every Season
Why The Closer You Get To Winning, The Harder Winning Gets
Doing a team Vision board
Having a team one word focus
How To Combat Complacency
Mental Preparation
Making everything you do good enough to win a national championship
Self-talk, routines, imagery and process
The Importance of Looking For An Edge inside of yourself to get to the next level
When You Measure You Can Make Changes
Using wearable technology to improve your sleep and health
Why It’s Important To Sweep The Sheds and Give Your Team A Chance To Take Ownership

Aug 21, 2023 • 60min
Coaching Mental Performance With FSU Softball Mental Performance Coach Ellie Cooper, MPM
In this live 55min group coaching call, Brian Cain, MPM is joined by Florida State Softball Director of Mental Performance and Player Development Ellie Cooper to talk about coaching mental performance.
As the Player Performance Director, Cooper focuses on implementing and developing the mental game and player performance while assisting with technology, video and the day-to-day operations of Florida State softball.
Cooper was a member of the Seminoles from 2014-17 and was on staff as a Student Assistant during the Seminoles’ 2018 National Championship run.
During her time at Florida State, she was named to the All-ACC team twice (2015 and 2016) and was named a member of the NFCA Southeast All-Region Second Team in 2016. During her time in Tallahassee, she hit .319 with 122 RBI, 31 doubles, seven triples and seven home runs while getting on base 41.7 percent of the time. Cooper was a mainstay at second base, playing in 243 games in her career and finishing with a .960 fielding percentage.
In her four seasons at FSU, the Noles won four ACC Championships and reached four NCAA Super Regionals with two trips to the Women’s College World Series.
NOTES FROM CALL WITH COACH COOPER
How to deal with the pressure of living your dream
How 75% of Her Time Is Invested Into Your Mental Performance Coaching
The Importance of Having A Classroom Session 1x a Week With Mental Performance
The Importance of Body Language
The Program FSACC Core Values & Culture -
The Importance of Routines
Why The Team Read It Takes What It Takes This Fall
Creating A Culture Calendar
The Tough As Shit Socks
The One More Board
Breathing
T-Shirts With Slogans
The Process Based Scoring Sheet
“Tell the Truth Tuesdays” sharing your “safeties” (blue angels) for practicing normalizing accountability/vulnerability/ownership and using them as moments of growth

Aug 7, 2023 • 1h 3min
Gold Medal Mindset, How to Win In Sports, Business and Life - 1996 Olympic Gold Medalist Amanda Borden
In this live 55min group coaching call, Brian Cain, MPM is joined by 1996 Olympic Gold Medalist Amanda Borden to talk about building a gold medal mindset in sports, business and life.
Amanda was captain of the U.S. Olympic Gymnastics Team, dubbed the Magnificent Seven (including members Dominique Moceanu, Amy Chow, Jaycie Phelps, Dominique Dawes, Shannon Miller and Kerri Strug), which took home the gold medal at the 1996 Olympic Games in Atlanta.
Along with their gold, they made history by becoming the first U.S. Womenʼs Gymnastics team ever to win an Olympic games. Amanda describes the experience as, “the biggest moment of my gymnastics career and one of the biggest moments in women’s gymnastics history.”
Amanda proved herself to be a steady and consistent gymnast from the start of her training at Cincinnati Gymnastics Academy. Her talent and ability led her to be named to the National Team six times and the World Championship Team three times, eventually reaching the pinnacle of her career as Team Captain of the history making, 1996 Gold Medal Olympic Team.
USA Gymnastics also named Amanda Sportswoman of the Year in 1995.
After the 1996 Gold Medal win, Amanda appeared in numerous national tours and television appearances and was featured on the Wheaties Cereal Box.
She graduated summa cum laude from Arizona State University with a degree in elementary education. She was honored by Arizona State University with the Alumni Achievement Award for her success and contributions in business and the community.
As the owner of Gold Medal Gymnastics Academy, with two locations in Tempe and Chandler Arizona, Borden has combined her educational training with her athletic expertise and continues to serve as a gymnastics and cheerleading commentator for CBS Sports, Fox Sports, ESPN, NBC and the PAC-12 Network.
While proud of her past, Borden says her focus now is on the next generation of athletes: “My goal is to touch the lives of children all across Arizona to help them reach their goals, whatever they may be”.
In addition, Amanda is a member of the USA Gymnastics Hall of Fame and US Olympic Hall of Fame. Most recently, she won an Emmy Award for her coverage and color commentary of NCAA gymnastics.

Jul 24, 2023 • 1h 1min
Leadership and Culture Is HS Sports - Part 2 of 2 - Russ Waterman, MPM - John Woods, MPM
In this live 55min group coaching call, Brian Cain, MPM is joined by Libertyville HS Director of Athletics John Woods, MPM. Brian and Coach Woods discuss leadership and culture in athletic administration. Libertyville High School in Illinois has 1,850 Student Athletes, 92 Teams, 31 Sports, over 150 coaches and ONE PROGRAM
In this call Coach Woods discusses:
What Is Culture?
Going from Good to Great
Process over outcome
The Core Values of PROGRAM
ONE PROGRAM: Passion Respect ONE Grit, Reliable, Accountable and Mindful
The Importance of Branding
The Process of Creating a department mission, vision and core principles.
Why It’s so much easier to establish a culture than maintaining one
The PROGRAM & 10 PILLARS of Libertyville HS Culture
Creating A Student Leadership and Developmental Curriculum
The importance of having connection before you start working on correction
Buy In Fades, Belief Sticks
Faith In The Future Creates Power in The Present
The Importance of Coaching For Significance vs. Satisfaction and Success
How to use The MVP Process With Your First and 2nd Year Teachers
How to Brand Your School With Core Principles
The Importance of Mid-Season Feedback Form
Questions To Ask Yourself
Am I a final product - as good as I will ever be?
Where am I putting legitimate effort into getting better?
How hard and how often am I working at it?
How do I know if I am making progress toward my goals?
Contact Coach Woods
John Woods
john.woods@d128.org
217-840-7084

Jul 10, 2023 • 56min
Leadership and Culture Is HS Sports - Part 1 of 2 - Russ Waterman, MPM
In this live 55min group coaching call, Brian Cain, MPM is joined by Eastmont HS Director of Athletics Russ Waterman, MPM. Brian and Coach Waterman discuss leadership and culture in athletic administration and:
Why you must love em’ in order to lead em’
Being a Transformational vs. Transactional Coach
Principle vs. Preference based focus
The Motto of “Don’t Stop Believing”
What Does Mental Toughness Actually Mean?
Why your culture is what you accept, not what you say
The importance of officials recognition
The importance of taking care of yourself first.
CALL RESOURCES
Power Point
Wildcats Today, Wildcats For Life Video
Eastmond High School MVP Process
How and Why Culture is King
Eastmont MVP Process "Wildcats Today Wildcats for Life"
Bag Tags
Signs and Messaging
Bracelets
Swag for athletes based on WILDCATS principles
What you accept is the culture you have (Culture Guardrails)
Cain on Campus / Fundraiser University
Group Coaching Calls
Coaches Council
1st Monday of the month with one core principle on agenda for discussion
Head Coach "Check-in All in" meetings (20 minutes max)
In season 1x a week in person or online
Out of season 1x a month in person or online
Eastmont Leadership Academy
Intentional instruction on being a responsible and accountable athlete (30 day Athletes course, MPM, Jeff Janssen)
2x a month at 7:30 am with breakfast served.
WILDCATS of the Month
Athlete chosen based on exhibiting core principle and performance
Mental Performance Mastery in Action
Showcase 1 MPM strategy/Pillar being used by programs
Programs responded (Boys and Girls Soccer, Volleyball, Track & Field, Cross Country, Softball, Baseball, Boys Golf, Cheer, Wrestling, Tennis, Boys Basketball)
Fundraiser University experience
explain the experience and importance
Investing in YOU - Walking the Walk
Russ Waterman taking Care of Russ Waterman

Jun 26, 2023 • 1h 3min
How to Design and Deliver a Mental Performance Program as a Coach - Jeff Jones, MPM
Jeff Jones, Head Strength and Conditioning Coach at Arkansas State University, discusses the '8 Play Mental Performance Program' he runs. Topics include changing negative thoughts, increasing awareness, motivating oneself, conducting impactful athlete meetings, fostering confidence, and building personal growth through intentional habits. Strategies for mental performance training, integrating core values into coaching, and the importance of belief in the program are also highlighted.

Jun 12, 2023 • 59min
Culture, Connection and Competition - Chad Morris
Texas HS HOF Football Coach Chad Morris discusses building culture, connection, and competition. Topics include SMU football culture, core principles, building team connection, one-word focus, mental reps, and lessons from coaching applicable to life.

May 29, 2023 • 1h 7min
Creating Confidence, Consistency and Culture with 6x MLB All-Star - Lance Berkman
Creating Confidence, Consistency and Culture with 6x MLB All-Star - Lance Berkman
In this live 55min group coaching call, Brian Cain, MPM is joined by 6x MLB All-Star, World Series Champion, MLB Comeback Player of the Year and current Houston Christian University Head Baseball coach Lance Berkman.
Lance is a also a former high school head coach and D3 college coach who has seen baseball and coaching at all levels. In this group coaching call, Brian and Lance talk about creating confidence, consistency and culture as well as the mental performance strategies Lance used as a player and what strategies uses currently as a NCAA D1 Head Baseball Coach.
The biggest differences between coaching at the HS and college level and how as a professional coach you are more psychologist than coach
Developing a mental game is a toolbox and choosing what tools to use
What separates the good from the great at the professional level
The HCU Baseball Culture of Work, Aggression, Responsibility, Service
How to silence the noise and focus on what’s important in that moment
The importance of focusing on controlables and why everything else is just a distraction
The 3Bs of hitting and how to overcome fear of an outcome
Breathe
Ball
Back Through The Middle
Why as a competitive you are always going to be nervous and you must learn to use that fear as fuel
What confidence really is and it’s not something you feel it’s something you do
The importance of and use of visualization
What it means to “have an approach” and a detailed discussion of Lance’s 7 hitting approaches
CALL RESOURCES
To learn more about fundraising university please email - zsorensen@fundraisingu.net
HCU Baseball Culture - Click Here
Work Leave Nothing To Chance
Aggression Beat Em’ To The Punch
Responsibility If It Is To Be, It Is Up To Me
Service Who Can I Serve Today
Lances 7 Hitting Approaches - Click Here
Heroic Book Summaries - Click Here
Log Into Your MPM Group Coaching Dashboard
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May 15, 2023 • 1h 3min
Chance Favors The Prepared - 3x MLB All-Star Matt Carpenter’s Mental Approach To Performance
Chance Favors The Prepared - 3x MLB All-Star Matt Carpenter’s Mental Approach To Performance
In this live 55min group coaching call, Brian Cain, MPM is joined by 3x MLB All-Star and World Series Champion Matt Carpenter of the San Diego Padres. Cain and “Carp” discuss the mindset and strategies he has implemented over the years for overcoming and overachieving on and off the field.
MAIN POINTS FROM CALL
Being Elite is A Lifestyle, Not An Event
Failure Is Feedback
Make Your Mess, Your Masterpiece
Adversity Is Your Advantage
The Truth Hurts AND The Truth Can Set You Free
Make The Most of Your Opportunities Everyday
Acceptance Helps To Create Freedom
Finish The Job, Do The Work and See It Through

4 snips
May 1, 2023 • 1h 3min
The #1 Mental Performance Drill You Should Do For Yourself and Your Program
In this live group coaching call, Brian Cain teaches you one of the fundamental strategies he has used to help coaches and executives create the culture they want for themselves and their organizations. The MVP Process.
CALL RESOURCES
Mental Performance Daily Podcast 2 Week Mini-Seminar on The MVP Process
Downloadable MVP Process Template & Instructional Video
CALL AGENDA
How The Program Works?
STEP #1 - Register For The Group Coaching Program
https://mpm.briancain.com/email1674143740053
STEP #2 - Check Your Email To Confirm Your Registration and Create Your Username and Password for Your Account.
STEP #3 - Login to your account
https://mpm.briancain.com/membership-access1674051408365?page_id=57960291&page_key=1ddnkc7xp9u67ovp&login_redirect=1
STEP #4 - Check the Group Coaching Dashboard for all call recordings from June 2022 (You can start today or go back and catch up) and for upcoming call dates and times so that we don’t overload you with email.
https://mpm.briancain.com/bunker-login
The #1 Mental Performance Drill You Should Do in 2023?
The Performance Pathway
The 6C’s of Leadership
Culture By Definition
The 5 Steps Culture By Definition
5 Steps To Establish & Enhance The Right Culture
#1 Identify Your MVP Process
Mission - Why do you do what you do, what’s on your gravestone
Vision - What do you want to accomplish, what’s on your resume
Core Principles - How will you show up everyday?
#2 Define Your Organizational Core Principles
#3 Describe Above and Below The Line Behaviors
Above The Line = Winning, Intentional, Discipline Behavior
Below The Line = Losing, Reactive, Undisciplined Behavior
#4 Assess Behavior & Performance
1-10 - Start Stop Continue
1-10 - Well Better How
Self Assessment, Peer Assessment, 360 Assessments
#5 Create Growth Plans
Use What You Learned In The Assessment
Create Your Plan
Determine Accountability Partner(s)
Update Success Checklist / Habit Share
Prevent The 3 Culture Killers
No BCD - Blame, Complain, Defensive
Me Over We Mentality
Energy Suckers vs Energy Givers
MVP Process Examples
Personal
Mike Bahun
Success checklist
168
ATracker
Habit share
Well better how
Team
Ohio State Baseball
Libertyville HS - John Woods
St. Joseph HS - Kevin Guzzo
Organizational
Fundraising University
Brian Cain, MPM, the World’s leading mental performance coach and former high school athletic director works to educate, empower and energize you to be your best through his 10 pillars of mental performance mastery system.
Fundraising University works to help you raise the most amount of money, in the least amount of time, with the least amount of interference, to support coaches and activities directors in enhancing the student experience and life-skill development that is a critical component of our educational system.
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