Premium Members, click here to access this interview in the premium area. Alex Cearns of www.houndstoothstudio.com.au was first interviewed for episode 290 of the podcast. When introduced then, I told you she was described as “One of our greatest dog photographers in the world.” By Dogs Today Magazine in the UK. Look at her CV, and it's difficult to know what to share without scaring you off and making you feel like an underachiever! I think you need to know that she is super successful in business, is still shooting and working as a photographer and has been in business for 15 years. She has accumulated over 350 awards for her photography. She represents companies including Tamron, Pro Photo, SanDisk, Ilford and Spider Camera Holsters. She's a published author – multiple times – by a real publisher, Harper Collins. She's a keynote speaker and professional photography tour leader for global travel company, World Expeditions. All this to say is she's bloody amazing and has a ton to share about running a successful photography business. Before recording this interview, Alex came up with a list of topics she felt would be helpful for you, including: Be client-focused: the client is always right, even if they’re not! Kill them with kindness coz you can't kill them. All I care about in business is attracting clients through marketing and running them through my business system; they give me their money and leave happy. THEY MUST LEAVE HAPPY. No negative reviews in 15,000 dogs photographed and over 7500 sales sessions. Always say thank you – it's polite and makes out memorable. Come from gratitude – any client is a good client in a tough market, and any spending is good spending. Never be mad at your money – don’t get spoilt by big sales and lose sight of the value of $1. Support local businesses; you are local – support other small businesses, including fellow photogs. Be a part of the local business community – good for relationship building, loyalty and visibility. Always wear your business hat — respond to situations in your business professionally, not personally. Authenticity and integrity are everything in business — Behaving in an unsavoury manner towards others in the industry is a surefire way to pick up a bad reputation that sticks. Don’t to things to others you don’t want done to you. Don’t poach their clients from their FB page, don't approach businesses or charities they work with, don’t copy their social media posts and be honest in the information you share about your achievements. Understand that business is not linear – it fluctuates – there will be high times and low times. The key is consistency, persistence and a bit of tenacity — Its knowing when to step on the gas and when you can coast a bit easier. Compartmentalise your time — Set days and time slots for certain tasks, so you have boundaries on yourself about you use your week. Sunday, for me, is always family day. I run my entire business in under 10 hours a week, doing 5 to 8 sessions a week, so a full-time contingent of shoots and online sales sessions, all in under two hours a week total, including editing. This enables me to do business coaching 4 to 5 days a week. So I effectively work two full-time jobs in under 30 hours a week. Here's some more of what we covered in the interview: How to manage your time effectively to run a successful business Compartmentalizing time and how it's done How to deal with scheduling conflicts with photo session bookings Emphasizing client education Is there a significant difference between making in-person sales from making online purchase appointments How to educate clients without sounding too salesy How to make clients excited about their upcoming photo sessions appointments Why Alex avoids using the word sales in her appointment sessions The importance of using proper terminologies to generate more sales for your business Alex's photography style Lighting techniques when photographing pets Is it necessary to learn animal behaviour when doing pet photography The struggles of photographing pets with different behaviours The need to be sensitive towards pet's reactions to bright lights, noise and other changes to their usual environment Is the customer always right How to deal with unhappy clients The proper response to email complaints The need to control your emotions and always send a professional response to all client communications Always say thank you and be grateful for clients Have a reasonable price list and increase in increments Why you need to support photography businesses in your area and book photo sessions with them Do you need to hand out business cards still these days Using your social media as business cards The importance of being authentic and upholding integrity in the industry The need to look after your clients above anything else The key to success How to measure client's satisfaction and happiness How to deal with clients who are unhappy with the image print they received What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I do online purchase appointments. I'm guiding them through the process but I'm online, which, to be honest, and I realized thanks to COVID, is no different to someone sitting next to me. – Alex Cearns You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Alex shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I call it purchase appointment. I call it what it is and then it's very clear language for clients. Again, communication is key. Clear language for clients. They understand that they get to come and make a purchase. – Alex Cearns If you have any questions I missed, a specific question you’d like to ask Alex or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. Every dollar counts. Any sale is a good sale. – Alex Cearns If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. In business, I'm always the same. I just do me and I'm client-focused. If clients are moody, a bit rude, a bit off, not my problem. Probably nothing even to do with me. I just make sure I stick to my own standard of communication, behavior, and attitude towards them. – Alex Cearns Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Alex Cearns Website Alex Cearns on Facebook Black Cat Consulting Episode 290: Alex Cearns – How to build the countries most successful pet photography business Thank you! Thanks again for listening, and thanks to Alex for sharing her thoughts, practices, tactics, knowledge, and rules for building and growing a successful photography business today. The one thing I have to do consistently is look after my photo shoot clients. Otherwise, there isn't any of that stuff. And I learnt that early on so I didn't let ego take me away. – Alex Cearns That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 524: Alex Cearns – Photography business rules for success and profit appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Teowai Ratahi, a successful Premium member since 2013, shares insights on running a profitable, high-volume photography business specializing in family photography. Topics discussed include her unique business model, booking process, pricing strategies, marketing techniques, and tips on preparing for and conducting photo sessions. She also talks about her Māori culture background and the importance of continuously promoting and growing your photography business.

Premium Members, click here to access this interview in the premium area. Paige McLeod of www.gleanandco.com sent me an email that led to this interview, and I can honestly say I was super excited to record this interview, even more so after seeing the Glean & Co. website, Paige's fantastic welcome and explainer videos, her beautiful photography and what looked like an incredible ability to connect with potential clients. Here's the email I received from Paige… Early last year, I implemented a “Base Package” system that has helped so much in explaining what clients get – and what they don't get – in that initial session fee. I could usually attract mums to book – if I could get them to inquire. Lead generation was (and still is) by far the hardest thing. So I took your book project course with Katie K, then took her mastermind, your FB competition class with Ally from Mabel and Moose, and the FB Lead Ads course with John Glaser. The combination of these tactics has worked better than anything I could have imagined, and I'm thrilled to say that Jan-March, aka the dreadful slow season, brought in almost $80k in revenue for me this year- almost half what we did for the entire year in 2022. My reply to that message was… WHAT! 80K already. That is SO GOOD, Paige. How about we record something to share with other photographers? I’d love to hear the details of what you’ve implemented, what worked, and what didn’t, and I know other photographers would love this too. What do you say? Are you up for an interview? She said yes! And in this episode, Boise, Idaho, photographer Paige McLeod who specialises in maternity, newborn and family photography, shares everything you need to attract incredible newborn photography clients, deliver an incredible experience and automatically have fantastic sales. Here's some more of what we covered in the interview: A brief background on Paige's photography business Paige's studio setup How to appear to clients during photo and selling sessions How to portray your authentic self in videos How to set yourself apart and stand out against the competition The importance of having an About video for your newborn photography business Pricing and packaging for newborn photographers Having a package where clients get to choose based on their budget How to handle clients who start comparing your pricing with other vendors What happens after the photography sessions How to earn the trust of your clients Paige's leads ad process Implementing reduced session fees instead of free sessions Using lead forms as a tool to generate more leads How to run a successful book project The benefits of joining mastermind courses Paige's plans for her newborn and family photography business What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. My goal is for people to be able to relate to me and be able to understand that I have little kids too and I've been there. – Paige McLeod You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Paige shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. Most of the people that we've booked these days have such a good idea of what they're coming in to that they kind of feel like they've already been here. – Paige McLeod If you have any questions I missed, a specific question you’d like to ask Paige or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. When they contact me on LinkedIn, I'm going to put a bold statement of 70-80% of them already know they want to hire me. The price does not come up as the first issue. – Emma Dunham If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. I think the reason the base package works is because a lot of people think that's all they're going to need. – Paige McLeod Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Last week's episode was a collaboration There are a lot of podcasts out there — more than any of us have time to listen to. Although we all have our favourites, it's good to explore some new perspectives occasionally. Last week I collaborated with six other photography podcasters to create a show called This Business Tip Road Trip. Each podcaster was given 10 minutes to share their best business tip, so in addition to some great ideas, this episode is a great way for you to hear from some voices in the industry that may be new to you and hopefully add some new shows to your queue! Here's a sneak peek of what you'll be hearing: Sabrina Gebhardt (Shoot it Straight) kicks things off with a really important topic that many of us ignore: how to define success for ourselves (instead of letting others define it for us). Andrew Hellmich (Photo Biz X) shares a clever tip for how to use video content to give your SEO a mega boost! Colie James (Business First Creatives) shares tips for booking more clients with a simple (yet wildly effective!) two-step process. Daniel Moyer (Focused Photographers) talks about the ups and downs of finances as a service-based entrepreneur and shares a great tool for getting your finances in order. Lisa DiGeso (The Milky Way) talks about strategies for managing your time and creating the work/life balance that you've always wanted. Natalie Jennings (Photo Biz Help) pulls back the curtain on tips & tricks to use Pic-Time that will improve your workflow and knock your client's socks off.  Annemie Tonken (This Can't Be That Hard) shares the brilliance of using a “Back Pocket Offer” to give your revenue a boost this year… even in a slow economy! If that sounds like a lot, that's because it is! This is a longer-than-normal episode, but I think you'll find that it's jam-packed with knowledge bombs from some of the best in the industry. Whether you have a long road trip ahead of you or take a few days to absorb everything this episode has to offer; I know you'll be glad you tuned in! Links to people, places and things mentioned in this episode: Glean and Co Website Glean and Co on Facebook Glean and Co on Instagram The Profitable Book Projects for Photographers Fully Booked In 4 Weeks — Facebook Competitions for Photographers Lead Ads Training for Photographers Episode 470: Katie Kolenberg – Profitable photography book projects Q&A Episode 503: John Glaser – Photography lead generation and qualifying tactics from a pro Episode 466: Helen Schryver – Work less and make more by tripling your portrait photography prices Episode 465: Ally Stuart Ross – Using photography competitions to successfully launch a total business rebrand Thank you! Thanks again for listening, and thanks to Paige for sharing her thoughts, practices, tactics and knowledge on building and growing a successful newborn and family photography business based on beautifully connecting with clients, even before they see the studio. “You get to sit back. We're taking over. We got this under control.” Having that mentality has really helped with the flow of my sessions too because I feel like moms trust me more. – Paige McLeod That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 522: Paige McLeod – Everything you need for a successful newborn photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

This podcast features business tips from various photography podcast hosts. They discuss defining success, using YouTube videos for SEO, strategies to eliminate booking friction, understanding money mindsets, time management techniques, and seeking feedback and sharing personal stories.

Premium Members, click here to access this interview in the premium area. Emma Dunham of www.emmadunham.co.uk is today's guest and has an incredible food photography portfolio. Take one look, and you'll be treated to a mouth-watering extravaganza of colourful, beautifully lit, delectable food! From the most creative combination of portraits and vegetables to cakes, burgers, cocktails and more. Her first career was in sales and marketing, and her second was photography, which she's been doing professionally for over 15 years. She says on her website that her images are designed to be a powerful tool for her clients to use and get money in the till. Not only does she photograph food and the people behind the menus, but she also teaches cafe and restaurant owners how to get the best photos for their businesses to empower them to create content to attract more customers. It sounds like this savvy businesswoman has found a way to combine food photography with personal branding and coaching. If you've ever been interested in building a successful food photography business by working with small business operators, this episode is for you! Here's some more of what we covered in the interview: What led Emma to food photography Turning a business you hate into something you love A snapshot of Emma's food photography business What clients spend on Emma's average with Emma Pricing and packages for food photography Who are Emma's clients The target market for food photography Emma's shooting process when doing food photography Producing creative shots to help clients with their marketing and social media content Why Emma prefers working with small business owners over the big giants in the industry How to retain clients as a food photographer Who provides all the tools and props needed for food photoshoots What is the best way to price food photography sessions How to effectively sell your most expensive package How to find food photography clients on LinkedIn How often should you post on LinkedIn How is LinkedIn different from Facebook and Instagram The importance of consistently showing up on LinkedIn What content should you post on LinkedIn Emma's inquiry process on LinkedIn Is it alright to post personal content on LinkedIn The social media lurkers are your next client Who are the lurkers on social media, and why you shouldn't ignore them Why you need to pay attention to impressions instead of likes and comments What influences the impressions How to strategically place outbound links on LinkedIn Emma's booking process via LinkedIn When is the best time to take payment during the booking process Copyright and usage rights Emma's Food Photography Academy Emma's thoughts on AI for food photography What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I see the food I photographed in supermarkets and online, and that is a lovely, lovely feeling. – Emma Dunham You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Emma shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. It sounds really simplistic but my hard work is keeping consistent. If I keep myself consistent, I can then keep a steady flow of leads coming to me. – Emma Dunham If you have any questions I missed, a specific question you’d like to ask Emma or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. When they contact me on LinkedIn, I'm going to put a bold statement of 70-80% of them already know they want to hire me. The price does not come up as the first issue. – Emma Dunham If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. As I get older, I want to still make money from photography but look at all the different sources and all the different passsive income and recurring income that I can do. – Emma Dunham Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Next week's episode is a collaboration There are a lot of podcasts out there — more than any of us have time to listen to. Although we all have our favourites, it's good to explore some new perspectives occasionally. Next week I'm helping you do exactly that! I collaborated with six other photography podcasters to create a show called This Business Tip Road Trip. Each podcaster was given 10 minutes to share their best business tip, so in addition to some great ideas, this episode is a great way for you to hear from some voices in the industry that may be new to you and hopefully add some new shows to your queue! Here's a sneak peek of what you'll be hearing: Sabrina Gebhardt (Shoot it Straight) kicks things off with a really important topic that many of us ignore: how to define success for ourselves (instead of letting others define it for us). Andrew Hellmich (Photo Biz X) shares a clever tip for how to use video content to give your SEO a mega boost! Colie James (Business First Creatives) shares tips for booking more clients with a simple (yet wildly effective!) two-step process. Daniel Moyer (Focused Photographers) talks about the ups and downs of finances as a service-based entrepreneur and shares a great tool for getting your finances in order. Lisa DiGeso (The Milky Way) talks about strategies for managing your time and creating the work/life balance that you've always wanted. Natalie Jennings (Photo Biz Help) pulls back the curtain on tips & tricks to use Pic-Time that will improve your workflow and knock your client's socks off.  Annemie Tonken (This Can't Be That Hard) shares the brilliance of using a “Back Pocket Offer” to give your revenue a boost this year… even in a slow economy! If that sounds like a lot, that's because it is! This is a longer-than-normal episode, but I think you'll find that it's jam-packed with knowledge bombs from some of the best in the industry. Whether you have a long road trip ahead of you or take a few days to absorb everything this episode has to offer; I know you'll be glad you tuned in! Links to people, places and things mentioned in this episode: Emma Dunham​ Website​ ​ Emma Dunham​ Food Portfolio ​ Emma Dunham​ on LinkedIn Emma Dunham​ on Facebook​ ​ Emma Dunham​ on Instagram ​ The Savvy Food Photography diary 2023-2024: Boost your food photography with a content strategy & tips to get you mouth-watering images by Emma Dunham Thank you! Thanks again for listening, and thanks to Emma for sharing her thoughts on building and growing a successful food photography business. I work with small businesses. I don't work with supermarkets or the very big companies because I love being able to coach my clients and help them maximize what they're doing on their social media, what they're going to do with their images, how they tie in all the colors of their branding. – Emma Dunham That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 520: Emma Dunham​ – How to build a successful food photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Anne Thomas, a UK-based branding photographer, discusses utilizing LinkedIn and storytelling to grow a personal brand photography business. She shares her experience living in Kuwait and how it prepared her to run a successful business. Anne emphasizes the importance of sharing client stories through imagery and standing out in a competitive industry. The interview also covers the advantages of shooting as a brand photographer and the key elements clients look for in photographers.

Premium Members, click here to access this interview in the premium area. Mike Glatzer of www.mikeglatzerphotos.com is an Atlanta-based headshot, branding and portrait photographer. He's also an engineer, PhotoBizX Premium Member and from what I've seen, gets stuff done. I've seen him grab hold of concepts and dive in till he works it out — for example, flash photography, creative portraits, video, and now he's built a CRM! Mike contacted me a few weeks ago to share details on a spreadsheet he'd developed in Google Sheets to track all his photography leads and clients. It’s manual entry, which is the only downside if someone has a larger studio, but I think it could be really helpful for photographers who are low volume or starting out. The spreadsheet breaks down leads into the type of photography (headshot, portrait, wedding, etc.), includes information about if they booked a consult and signed a contract, and then breaks down the lead source, session fees, sales, and COGs. He used it to help determine what marketing channels are working and which ones need improvement or should be dropped because the returns aren’t there. Additionally, the spreadsheet helps show if you're trending in the right direction when making changes to your pricing or other variables. I had a look, loved what I saw and asked him to come on and share more details to see if it's a good fit for your business. This could be the perfect solution for photographers not ready for a subscription-based CRM. Here's some more of what we covered in the interview: Why would you need a tracking sheet for your photography leads Who is the spreadsheet for — primarily low volume studios or photographers getting started in busienss Pricing for the spreadsheet if you want to incorporate it into your business — one-off $47 or $97 How to use the spreadsheet Optimizing your business based on what you see How to handle leads using the spreadsheet Knowing your metrics and how to delineate them What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – where you can access Mike's spreadsheet for $47, not $97. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.   What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Mike shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. If you have any questions I missed, a specific question you’d like to ask Mike or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Pixellu Galleries starter package is now FREE If you're familiar with Smart Slides or Smart Albums from Pixellu, you'll know they are beautiful and simple software solutions for photographers. They now have Pixellu Galleries, and the starter plan is completely free! There is no catch; they want you to see and experience their software. To give you an idea, Galleries is being built as an alternative to Pixiset, PicTime and Shootproof. It's a new product, so some features are still coming, but it's 100% worth a look. You can see and learn more at: https://www.pixellu.com/galleries/pricing/ Links to people, places and things mentioned in this episode: Mike Glatzer on YouTube Mike Glatzer Website Mike Glatzer Monthly Tracking Sheet Pixellu Galleries is now free with the starter package Thank you! Thanks again for listening, and thanks to Mike for sharing the details on his photography business tracking sheet and how it could benefit low-volumephotography studios or photographers not ready for a full-blown CRM. That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew One last thing… If you want to follow along on my travels, I'm posting updates here: https://hellmich.exposure.co/girona-cycling-2023   The post 518: Mike Glatzer – A solution for photographers not ready for a subscription based CRM appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area. Jon Cripwell of www.joncripwell.co.uk is a UK-based PhotoBizX Premium member and wedding photographer. We were chatting via messenger recently on AI, particularly ChatGPT. He told me he's been using it and spent time creating prompts and workflows. For example, I've developed a prompt where I can copy and paste the questionnaires I send couples before and after a wedding, and it will create a blog post for that wedding in my style and to the parameters I set. I then make some simple tweaks, add the images, and it's good to go.   I've also created prompts for writing articles, including keywords and SEO-friendly titles.   Then it will also create social media content repurposed from the blogs and articles it writes.   On top of that, it's drafted email sequences for me and given me ideas of things to write about. It's like having a personal assistant – it's wild.   Following that conversation, I asked him to come on and talk about his experience with AI and, specifically, how to use and benefit from ChatGPT in your photography business.  Here's some more of what we covered in the interview: A brief background of Jon's photography business Photography as a second job, why would you How to manage a photography business while having a full-time job How Jon learned to utilise AI What is ChatGPT The benefits of using ChatGPT for your photography business How to use ChatGPT to produce content in your writing style The need to create re-usable prompts in ChatGPT The future of web search Jon's process when booking wedding sessions before and after How long does it take to generate a blog post with ChatGPT Why generating a blog outline in ChatGPT is more important than directly generating a blogpost Will Google penalize your website for AI-generated articles Using ChatGPT to create captions for Instagram Where is the best place to start learning how to use AI tools for your photography business Asking ChatGPT how to use the software When is the right time to pay for a ChatGPT subscription What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. The one thing ChatGPT doesn't do is remember from one chat to the next what you've entered previously. That's why creating prompts that are reusable is so important. – Jon Cripwell You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Jon shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. What you want really is a prompt that has your style within it but when you copy and paste that in to ChatGPT, it will remember your style and remember the other parameters that you've given it as well. – Jon Cripwell If you have any questions I missed, a specific question you’d like to ask Jon or if you want to say thanks for coming on the show, feel free to add them in the comments area below. PhotoBizX Premium Membership Special! It's rare to see a special price for the Premium Membership, but there's one available for you until Tuesday, May 31st 2023. Why the special? Because it's holiday time (I'm off to Spain and France) and there's no better reason to celebrate! The 12-Month Premium Membership – is normally $200… NOW $120… https://photobizx.com/holidayspecial This is the cheapest you'll ever see the 12-month membership. SPECIAL BONUS FOR EXISTING MEMBERS If you've made a membership payment this month already and want this deal, I'll refund this month's payment for you. For me to process the refund, you'll need to email me your Paypal email address, which may be different to your regular email address. Make sure you join first, then cancel your existing payments. This way, your Premium RSS Feed URL stays the same. NOTE: If you are already on the special price from last year, there's no need for you to do anything. Your existing membership will automatically renew at the special price. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Jon Cripwell Website Jon Cripwell Blogpost generated using AI Jon Cripwell on Instagram Aftershoot Google Bard Thank you! Thanks again for listening, and thanks to Jon for sharing his thoughts, ideas, examples and real-life scrips  in this episode based on how to use and benefit from ChatGPT in a wedding or portrait photography business The biggest thing is I don't necessarily just take exactly what it spits out. I may ask ChatGPT to refine it a little bit. I usually do add my own comments in there and things as well. – Jon Cripwell That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew   The post 517: Jon Cripwell – How to use and benefit from Chat GPT in your photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area. Carol Arrscott of www.carolarscott.com is based in Pennsylvania in the USA. She was referred to me by UK-based photography business coach Jeff Brown who said you need to get Carol on the podcast; she's really kicking some goals in her business. I started looking around online and immediately fell in love with her photos of her dog Moby — photographed as a mad scientist, a cowboy, a martial artist, a washed-up band member and more. These are so good; you need to see them! A little more digging, and I can see different promos she's been running — senior dogs, book projects, calendar contests, easter bunny and Santa sessions for dogs and more. From the outside looking in, I see a photography business owner with a diversified approach to marketing with a busy shooting schedule and pricing, which is clearly laid out on her website at a place where she can't help but be profitable. In this interview, Carol shares how to realistically grow your photography business with a targeted and multi-pronged approach to marketing. Here's some more of what we covered in the interview: How Carol started photographing her dog, Moby Finding unique ideas for pet photography How Carol creates photos of her dog with different looks Using AI and composites to create unique images Who are Carol's pet photography clients How often should you upload content to your social media accounts What content to post on social media to attract paying clients Carol's most saleable pet photography packages Pricing your pet photography Partnering with different vendors How Santa sessions work for pet photographers The lessons Carol learned over the years in her photography business The importance of automation when dealing with high-volume clients Why you need to ask for payment from clients before every session Quitting a day job to pursue a career in photography Why Carol quit her job and prefers pet photography. How Carol's business stayed afloat during the pandemic Why you can't operate as a legal business at $25.00 per digital image How to get past the impostor syndrome Does AI have a place in the photography industry today Where AI stands in Carol's business Business is all about networking Marketing your pet photography business through rescue centres and book projects How to deal with different dog behaviours Carol's photo session process Carol's target clients for rescue sessions What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I try to give people a little sneak peak into what it would look like to work with me. – Carol Arscott You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Carol shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. If you just put it out there that there's a session next Saturday, people will forget about it or they'll wake up and it's raining and they'll say, “Oh, I don't feel like going out in the rain. Let's just skip it.” But if they've already paid, they're gonna come. – Carol Arscott If you have any questions I missed, a specific question you’d like to ask Carol or if you want to say thanks for coming on the show, feel free to add them in the comments area below. PhotoBizX Premium Membership Special! It's rare to see a special price for the Premium Membership, but there's one available for you until Tuesday, May 31st 2023. Why the special? Because it's holiday time (I'm off to Spain and France) and there's no better reason to celebrate! The 12-Month Premium Membership – is normally $200… NOW $120… https://photobizx.com/holidayspecial This is the cheapest you'll ever see the 12-month membership. SPECIAL BONUS FOR EXISTING MEMBERS If you've made a membership payment this month already and want this deal, I'll refund this month's payment for you. For me to process the refund, you'll need to email me your Paypal email address, which may be different to your regular email address. Make sure you join first, then cancel your existing payments. This way, your Premium RSS Feed URL stays the same. NOTE: If you are already on the special price from last year, there's no need for you to do anything. Your existing membership will automatically renew at the special price. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Ultimately, I want to set an example for my kids to really find their passion and to follow what they love. – Carol Arscott Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. I don't have anyone else to answer to and ultimately I'm responsible for my own success. So I better get up and get moving everyday. – Carol Arscott Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Carol Arscott Website Carol Arscott on Facebook Carol Arscott on Instagram Thank you! Thanks again for listening, and thanks to Carol for sharing her thoughts, ideas and experience on how to attract the best pet photography clients via social media and relationship-building with the perfect vendors and service providers in your local area. Opportunities just present themselves.When you're passionate about what you're doing, if you love what you do, it just happens. – Carol Arscott That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew   The post 516: Carol Arscott – Grow your photography business with targeted marketing, realistically. appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area. Mallory Dawn of www.mallorydawn.com is a wedding photographer based in Los Angeles, California, and available to work worldwide. Her specialty and focus is photographing with film. Take one look at her gorgeous website, incredible Instagram feed or Pinterest account, and I'll guarantee her beautiful work will draw you in. You'll see wonderful details, soft light, emotion, beauty, happy smiles, real and delicate grain… and wonder why your photography can't be the same. She began her business in 2012 and started shooting weddings in 2014. In addition to weddings, she does also photograph couple's portraits in the same style. Wedding prices start at $8,600 USD, and portraits at a little over $900. In this interview, learn how to attract your perfect and high-paying wedding photography clients today. Here's some more of what we covered in the interview: Mallory's wedding photography business model Mallory's film shooting process Is shooting film a viable option in the wedding industry today How many rolls of film does Mallory shoot for a typical wedding The costs of film processing Why do film photographers charge high prices Can you shoot digital and edit to have that film look Why should you consider shooting film Why do clients choose to book Mallory Number of weddings Mallory books each year The leap to increasing her wedding photography pricing Why is it difficult to increase prices The most popular package clients go for Why Mallory doesn't push wedding albums to clients Why are engagement sessions important How Mallory finds her ideal clients Can you attract wedding photography clients from Instagram The importance of using reels for your socials How Mallory creates her reels Collaborations with vendors Mallory's process for dealing with vendors Mallory's process for submitting content to editorials Should you submit to different blogs as part of the marketing strategy Mallory's process for sending photos to digital labs What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. Getting published is free marketing. – Mallory Dawn You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Mallory shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. If you have any questions I missed, a specific question you’d like to ask Mallory or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Mallory Dawn Website Mallory Dawn on Instagram Mallory Dawn on Pinterest Social Templates — ONE MONTH FREE ACCESS with Promo code: MALLORYDAWN For 25% off anything in Mallory's Online Store/Shop, use Promo Code: PHOTOBIZX25 Thank you! Thanks again for listening, and thanks to Mallory for sharing her thoughts, ideas and experience on how to attract the best wedding photography clients via blogs and relationship-building with the perfect vendors in your local area. Pricing yourself is one of the hardest things to do. – Mallory Dawn That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew   The post 515: Mallory Dawn – How to attract perfect and high paying wedding photography clients appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.