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PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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Oct 3, 2023 • 41min

534: Mary Beth Wood – Setting expectations leads to big portrait photography sales

Premium Members, click here to access this interview in the premium area. Mary Beth Wood of www.capturect.com is today's guest, and I first heard about her in a roundabout way. I was contacted by Melissa Rich of Virtually Done Systems — who offers done-for-you CRM setups for overwhelmed We were chatting about a possible interview, and I asked about photographer clients she has helped. Melissa mentioned Mary Beth, who photographs Badass Women, Modern Couples, & Crazy Families. Yes, that's what she says in her marketing, and I love it! Mary Beth is a boudoir photographer from Connecticut who's been in business for 17 years. She had never written any of her workflow down and was doing everything manually. She now has her workflow 90% fully automated and will be able to enjoy her maternity leave, which is fast approaching. I took more of a look around and loved what I was seeing! From fantastic photography, a great website and plenty of active marketing campaigns. I immediately contacted Mary Beth and am rapt to say she agreed to be featured. In this interview, she shares that setting expectations leads to big portrait photography sales. Here's some more of what we covered in the interview: Business preparations to consider before going into maternity leave The benefits of having a CRM for your business A quick background on Mary Beth's photography business How Mary Beth started as a boudoir photographer Why Mary Beth chose boudoir photography as her niche Earning more from doing boudoir sessions than weddings Mary Beth's revenue and average spend Why it's important to hire a business coach to grow your business What do boudoir photography clients usually buy — I was totally surprised by this Mary Beth's boudoir studio space How to choose the best CRM to use for your photography business What sets Dubsado apart from other CRMs How Mary Beth responds to email inquiries sent via Dubsado How long does it take to set up a CRM for your business How to run a campaign in Dubsado Ad campaigns that generate leads How to determine who could be a great fit as your potential client Why Mary Beth doesn't use the words complimentary, free, model, model call in her ad campaigns Is it okay to post boudoir photos for your ad campaigns on Facebook Which photos are appropriate to post on Facebook What landing page questions should you ask to qualify potential clients The success rate when qualifying leads How to get potential clients talking on the phone How Mary Beth sends her follow-up notifications before each client calls How to manage call handling times when calling clients for pre-booking consultations Recording client calls instead of taking down notes How Mary Beth mentions pricing during client calls How to shift your mindset to ensure you make more money Why are clients willing to spend $7k on their wall art and photography How Mary Beth brings out the badass woman in her clients How to ensure financial decision-makers are present during the sales sessions Mary Beth's strategy when selling albums and wall art Mary Beth's payment plans What do clients take home from a $7000 sale The advantage of using inclusive language on your website What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I slowly let those weddings drop off, which is scary because that was the main income. But now, my average for boudoir is probably twice as much as it was per weddings. – Mary Beth Wood You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Mary Beth shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. It's a common misconception that we're doing this to create a little black book. There's nothing little about it. There is only big, loud, wonderful displays of women for them to see everyday. – Mary Beth Wood If you have any questions I missed, a specific question you’d like to ask Mary Beth or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engines for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. Why would we put something so important, so valuable away? Why would we tuck it away? Why would we put it in something? It should be out, about, and celebrated. – Mary Beth Wood If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Capture Photography Website Capture Couples V.I.P. Boudoir Facebook Group Capture Photography on Facebook Capture Photography on Instagram Virtually Done Systems Dubsado SimpleTexting TapeACall You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero Episode 348: Steve Saporito – How to excite and delight your portrait clients to better sales Episode 448: Megan DiPiero – Go high end with your photography business or get ready to fail Thank you! Thanks again for listening, and thanks to Mary Beth for coming on and sharing everything she does to generate fantastic bookings with her detailed qualification process and create an exceptional client experience, that leads to large sales in her boudoir photography business. I think for me, a huge block in my business was my own mindset about money and what money was, what it meant, what it brought with it. – Mary Beth Wood That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 534: Mary Beth Wood – Setting expectations leads to big portrait photography sales appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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Sep 25, 2023 • 1h

533: Murielle Sassine – Payment plans equal large sales in portrait photography

Premium Members, click here to access this interview in the premium area. Murielle Sassine of www.vividimaging.com.au is today's guest, and the interview came about through a chance meeting with Iclem Senol in Sydney, during Mark Rossetto's workshop a few months ago. Iclem told me all about her amazing boss, and studio owner, Murielle, who started photographing weddings for 13 years before focusing on high-end portraits for the last 10 years. She says other photographers find how Murielle manages her home-based, micro studio, inspiring. I've since learned Murielle only offers sessions three weekdays out of the week, and their studio average sale is just under $5,000. I also heard about a $70,000 purchase from one client who has booked two additional sessions. Iclem and Murielle are currently working on a photo book titled “Uplifting, A Celebration of Women” (released today), showcasing women affected by breast cancer. They are proud of their robust system for booking clients, and by all accounts, this sounds like a small but fantastic business operating in the very competitive Sydney market. In this interview, learn the importance of how and why payment plans equal large sales in any portrait photography business. Here's some more of what we covered in the interview: What a micro-studio looks like and how it runs How to personalise your greetings when clients visit your studio A walk-through of Murielle's micro-studio How to hire the most suitable staff members for your business Inclusions of a 70k portrait photography sale How to convert leads into wall art buyers Showing clients what others have purchased leads to more and larger sales Why Murielle never hesitates to mention pricing to clients and sends out physical brochures Showing snippets of the wall art on social media before clients see them How Murielle establishes connections with potential clients Establishing trust with your team members and doing away with micro-managing How Murielle handles client rejection after learning of her prices What does a typical follow-up client call sound like before the photo session What to say when clients say they can't afford your prices How often should you post on social media Uploading behind-the-scenes reels on Instagram and Facebook Murielle's turnover Setting up payment plans The best payment plan terms to offer clients Murielle's payment plan setup process How to deal with default payments Fees when using third-party payment services How far ahead should you print wall art when accepting payment plan options Murielle's outdoor photo session process Murielle's shooting process What is included in Murielle's packages Murielle's book project Booking fee and how to go about cancellations on booking appointments Why do clients choose Murielle over the competition What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. If you think about $70,000 or even $50,000, which is one of the sales, you might think hundreds and hundreds of images but it's not. It's just big pieces of wall art and a few of those. – Murielle Sassine You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Murielle shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I don't hesitate when it comes to price. In fact, when Iclem speaks to them over the phone she says to them, “Our clients spend up thousands of dollars. Our most popular package is just under $4,000 and it's completely up to you what you decide to spend.” – Murielle Sassine If you have any questions I missed, a specific question you’d like to ask Murielle or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engines for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. Sometimes I've actually lost bookings because I've spoken about pricing, I'll be honest. And it is disappointing. It's like a stab in the stomach but I always have to say, ‘Okay. Well, it's better that this happened now than me taking them through the whole photographic experience, editing the photos, getting them back in and then they have a meltdown about pricing. – Murielle Sassine If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. 90% of my clients at the moment are on payment plans. – Murielle Sassine Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Food Photography 5 Day Challenge Join the FREE 5-Day Profitable Food Photography Challenge with Emma Dunham from episode 520, and start to make the money you deserve from your food images instead of relying on working for a company. Learn the secrets to attracting the best food businesses to you with a clever combination of simple marketing strategies & stunning images that stop potential clients in their tracks so they are desperate for you to shoot their food now and in the future. CHALLENGE STARTS ON 25TH SEPTEMBER 2023 All the details are here: https://photobizx.com/foodphotography Links to people, places and things mentioned in this episode: Vivid Photography and Imaging Website Vivid Photography and Imaging  on Facebook Murielle Sassine on Instagram Uplifting: A Celebration of Women by Murielle Sassine Episode 136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions Thank you! Thanks again for listening, and thanks to Murielle for coming on and sharing everything she does to create an exceptional client experience, including offering payment plans that lead to large sales in her portrait photography business. If I don't do this, this is not going to equal a big sale. That's what makes me do it. And it's part of my process. There's no ifs or buts, it's actually part of my process. – Murielle Sassine That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 533: Murielle Sassine – Payment plans equal large sales in portrait photography appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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Sep 19, 2023 • 35min

532: Nicole Shieh – Free picture days for schools as a profitable marketing strategy

Premium Members, click here to access this interview in the premium area. Nicole Shieh of www.alwayssweetphotography.com came to my attention when I saw her post in Megan DiPiero's Photography group about a marketing strategy I hadn't previously heard of. She shared that this strategy helped book two sessions, leading to a total sale of $27,800! The strategy doesn't include any Facebook or Google ads. AND… This was only her second attempt at IPS. I learned she's based in San Fransisco and has a small team working in her business that offers photography services for families to newborns and business branding and headshots. English is her second language. She was born and raised in Taiwan and immigrated to the U.S. in 2009. In this interview, learn everything you need to test free picture days for schools as a profitable marketing strategy yourself. Here's some more of what we covered in the interview: How Nicole started her photography business The right time to go full-time with your photography business Pricing and packages Client's average spend How to price your photos to get profitable fast The benefits of purchasing photography courses Can anyone still thrive as a professional photographer despite the latest innovations in camera phones The importance of having a backup plan when pitching to potential clients in case Plan A doesn't work Nicole's successful marketing strategy that costs zero to promote her business The need to emphasize the importance of accepting free photo sessions for students enrolled in an Afterschool program Conditions included in Nicole's model release forms Using model release forms to build your portfolio What Nicole brings for her Afterschool outdoor photo sessions What students get after their free photo shoots How schools can benefit from Nicole's free picture days Nicole's IPS process as a total newbie How Nicole processes payments Nicole's target market How Nicole picks the schools to send her proposals Why Nicole doesn't send digital files and prefers to send out free printed images The need to educate clients about what they might spend on photography Nicole's advice to anyone who wants to offer free picture days for Afterschool kids or other organizations Sending watermarked digital images as a marketing strategy Why Nicole does not contact parents directly despite having their info on the model release forms How Nicole avoids looking too pushy with her photography business What lighting system does Nicole use for her free picture days How Nicole sends her school proposals What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. When you create a 4×6 image, make sure your logo and website details are on the participant's image. For example, it's on some part of their outfit or is on some part of the background so they can't easily remove it. – Nicole Shieh You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Nicole shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I always have a Plan B when I do proposals. My second proposal to take the free picture day for their Afterschool busienss. – Nicole Shieh If you have any questions I missed, a specific question you’d like to ask Nicole or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engines for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. I appreciate they gave me an opportunity, so I always need to be on the school's side and think ‘what can I do for the school?' – Nicole Shieh If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Food Photography 5 Day Challenge Join the FREE 5-Day Profitable Food Photography Challenge with Emma Dunham from episode 520, and start to make the money you deserve from your food images instead of relying on working for a company. Learn the secrets to attracting the best food businesses to you with a clever combination of simple marketing strategies & stunning images that stop potential clients in their tracks so they are desperate for you to shoot their food now and in the future. CHALLENGE STARTS ON 25TH SEPTEMBER 2023 All the details are here: https://photobizx.com/foodphotography Links to people, places and things mentioned in this episode: Nicole Shieh Website Nicole Shieh on Facebook Nicole Shieh on Instagram FrameSuite Episode 448: Megan DiPiero – Go high end with your photography business or get ready to fail 268: Alex Vita – Everything you need for a successful photography website Thank you! Thanks again for listening, and thanks to Nicole for coming on and sharing everything she does for her free picture day sessions that have led to some fantastic family portrait bookings and sales. I carry my business cards, my business flyers, some free picture days pictures in my bag. I carry it wherever I go. I never want to miss a chance. – Nicole Shieh That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 532: Nicole Shieh – Free picture days for schools as a profitable marketing strategy appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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Sep 10, 2023 • 34min

531: Nik Buttigieg – How to relocate your photography business and get profitable fast

Premium Members, click here to access this interview in the premium area. Today's guest is Albury Wodonga Family Photographer Buttigieg, who needs almost no introduction for long-time listeners and Premium Members. I first interviewed him as part of The Coaching Diaries when he was working with Photography Business Coach Johl Dunn. At that time, he was on track to take his small, part-time business to full-time and highly profitable. In the subsequent interviews, we heard how a total shift in mindset had put him on that path. He was full-time, profitable, supporting his family with photography… life was good in the small town he was living and working in. Then, at the end of the third and most recent members-only interview, when things are going better than ever, he reveals that he's packing up and moving across the country to start over. It's been around a year now, and I thought it'd be the perfect time to check in and see if a photography business and its lead generation and sales tactics are as easily transferable as we'd like to believe. Here's some more of what we covered in the interview: Why Nik relocated to a different location Preparations to consider before relocating your photography business Marketing strategies to implement when moving to a new location The need to update your website and socials to reflect your new location Do you need to change your pricing when relocating your business Is it necessary to have a photography studio to have a successful business The pros and cons of studio sessions vs. outdoor sessions Having a formula for studio photography sessions Dealing with the stress of doing studio sessions for the first time Benefits of hiring a business coach How to have a fun and memorable experience when doing family sessions Why it's important to speak with dads before family portrait sessions How to respond to clients who ask for average spend Dealing with clients who cancel after learning the cost How to make dads open up and express emotions How to handle the influx of customers coming into your business Is it better to increase pricing or hire more photographers What's the one task that Nik wants to outsource to lighten his load Nik's thoughts on hiring another photographer Nik's online viewing process Work-life balance as a photographer How to determine the best brand name for your business Nik's long-term goal for his photography business Creating a business to sell What Nik will do differently if he needs to relocate again Nik's advice for people who want to relocate their business The key to Nik's success Should you focus more on getting a lead or converting a lead The need to create an avatar for your photography business Nik's goals for the next 12 months What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I'm a big believer in sticking to what's working and then making little changes alongside of that. – Nik Buttigieg You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Nik shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. There's a lot of dads that really love talking about their kids. – Nik Buttigieg If you have any questions I missed, a specific question you’d like to ask Nik or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engines for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. I strongly advise calling every single lead that comes through any of your ads regardless of what their answers are. – Audra Harris If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Food Photography 5 Day Challenge Join the FREE 5-Day Profitable Food Photography Challenge with Emma Dunham from episode 520, and start to make the money you deserve from your food images instead of relying on working for a company. Learn the secrets to attracting the best food businesses to you with a clever combination of simple marketing strategies & stunning images that stop potential clients in their tracks so they are desperate for you to shoot their food now and in the future. CHALLENGE STARTS ON 25TH SEPTEMBER 2023 All the details are here: https://photobizx.com/foodphotography Links to people, places and things mentioned in this episode: Nik Buttigieg Photography Nik Buttigieg Photography on Facebook Nik Buttigieg on Instagram Episode 330: Johl Dunn – How to create a money making portrait photography business Episode 396: Nik Buttigieg – The Coaching Diaries with Johl Dunn 026 Premium Only Episode: Nik Buttigieg – From strength to incredible strength with his small town photography business 025 Premium Only Episode: Johl Dunn – Facebook Ad tactics with competitions and third party alliances Episode 436: Nik Buttigieg – Change your mindset for photography sales success Episode 425: Jeff Brown – How to use LinkedIn for photography lead generation Episode 348: Steve Saporito – How to excite and delight your portrait clients to better sales Thank you! Thanks again for listening, and thanks to Nik for coming back to share his thoughts, ideas, tactics, and processes for relocating to a new location and hitting the ground running with his family photography business. It's good to have always other people around, who in the thick of it, they're doing things. You can run off each other and just have support from a lot of other people is super important. – Nik Buttigieg That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 531: Nik Buttigieg – How to relocate your photography business and get profitable fast appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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Sep 4, 2023 • 55min

530: Audra Harris – How to successfully outsource lead qualification calls in your photography business

Premium Members, click here to access this interview in the premium area. Audra Harris of www.focusonyourphotos.com was warmly referred to in episode 457 of the podcast with Jennifer Lindberg. In that episode, Jennifer shared a true success story where she took her photography business from financial trouble to an exceptional and very profitable business. I had no reason to believe Audra wasn't a staff member of the team. I have since learned that Audra is a contractor and runs the “Focus on Your Photos” business in the USA. Jennifer was utilising Audra, her team and their services to fill a critical role in the success of her business. Audra and her team are a business focussed on supporting photographers by offering services to do the things we don't want to do in our businesses. From Facebook Ads to calling and qualifying leads, running your reveal sessions, setting up software, workflows, CRM's and more. Judging by Jennifer's success and what she had to say about Audra, they are incredibly good at what they do. With so many PhotoBizX members asking about outsourcing, especially lead qualification, I am excited to learn how it all works when outsourcing to a reputable business with the runs on the board. Note for listeners: Audra emailed me right after recording to say… There is one LARGE item that I didn't touch on during the interview, and that is expectations! Setting them with the clients/prospects right from the start. Letting them know the process, pricing, deposit information, etc., is so important for appointment setting and their overall happiness throughout their journey with the artist. I'm sure there is more, but that was one thing that popped into my mind when we finished today. Here's some more of what we covered in the interview: Audra's business model and how she's helping photographers with their business A brief background on Audra's skillset How Audra got into the photography genre when building her business Why did Audra hire only female staff in the beginning Why Audra believes it is necessary to use only one persona when communicating with different clients On-boarding process when hiring Audra's team to take phone calls for your business Why you need to outsource to help run your business smoothly Why it's a good thing to disqualify potential clients Why it's important to call every single lead you get from your ads How to prioritize who to call first How frequently should you contact leads that haven't responded yet The importance of being flexible with each lead's availability How to handle leads who don't want to talk on the phone Why Saturdays are the worst time to contact leads Typical rates to outsource your booking appointment process The difference between a good lead and a bad lead Contracts and pricing Audra's secret to getting successful booking appointments How to handle clients who find photography sessions to be expensive The importance of knowing or learning what makes your business unique from the rest of the competition How to deal with FB Ad fatigue Different ways to find new leads Is it right to send out a break-up email with your leads What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. We don't want the prospects to realize that they are talking to multiple people…We want the people, both on the phones and on the ordering session to feel like it's one smooth process. And so, we use the same name. – Audra Harris You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Audra shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. If you are looking for a way to get off the ground or grow your business and you don't want to deal with the day to day, that's the reason to work with an outsourcing company. – Audra Harris If you have any questions I missed, a specific question you’d like to ask Audra or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engines for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. I strongly advise calling every single lead that comes through any of your ads regardless of what their answers are. – Audra Harris If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Here is the latest review… ★★★★★ Great Podcast for ALL photographers! Via Apple Podcasts by San Antonio headshot photographer Ashley Ball, in the USA on August 28, 2023. I can’t recommend this podcast enough for anyone in the photography business! This podcast has become an indispensable tool in my entrepreneurial journey. The wealth of ideas and strategies it consistently provides for boosting business profitability is simply remarkable. I have been a professional photographer for 7 years. I moved across the country and had to start my business all over again last year. I went in search of a photography podcast and found PhotobizX. What sets this podcast apart is the incredible diversity it offers. The lineup of photographers and business experts they bring in to share their insights is absolutely top-notch. The range of perspectives and experiences they offer has given me a fresh perspective on my own strategies especially in marketing. The industry knowledge that’s shared in every episode is like a goldmine of wisdom. Whether you’re a seasoned professional or just starting out, you’re bound to stumble upon new ideas that can elevate your business to new heights. This podcast has a unique ability to take the complexities of business and simplify them into actionable steps and if you are a premium member it offers valuable courses at very reasonable rates. If you’re serious about running a successful photography business, this podcast is an absolute essential. Tune in for a constant stream of innovative ideas, strategies, and insider knowledge that can transform the way you do business. Trust me, you won’t want to miss out on the gems this podcast delivers every single episode! I’m one year into my new business in this new location, and anytime I hit a stumbling block, I go through the vast library of episodes and can find something helpful. I’m also impressed that the people who come on as guests are accessible and willing to help. Thank you Andrew, for all you do to keep this podcast so helpful to small businesses like mine. ??️ Via email from Geneva Portrait Photographer Patric Pop, in Switzerland on September 5th, 2023. Hi Andrew I wanted to let you know I'm so grateful for all the fabulous tips that you share so openly. It gives me a great starting point for exploring the podcast ideas further. We are talking about how my wife can apply her 30 years of yoga teaching experience, business sense and quick wit into a different setting than a yoga class and to really show her talents. She has a hard time being “only” the yoga teacher; while she’s great at it, there are so many wannabes who have no idea what they are doing on the market that she wants to separate from them. I appreciate everything you do for the community – keep on going! Links to people, places and things mentioned in this episode: Focus on Your Photos Website Episode 457: Jenn Lindberg – From deep financial trouble to an inspiring photography business PiktId — AI software to change your photography subjects' appearance. Thank you! Thanks again for listening, and thanks to Audra for sharing her thoughts, ideas, tactics, and processes for scheduling and making lead qualification calls, and how to outsource this and many other tasks to leave photographers focussing on the things they want to be doing in their photography businesses. Obviously we want ‘yeses' but I will take a ‘no' over a ‘maybe' anyday. – Audra Harris That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew 457: Jenn Lindberg – From deep financial trouble to an inspiring photography business The post 530: Audra Harris – How to successfully outsource lead qualification calls in your photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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Aug 27, 2023 • 42min

529: Caro Telfer – How to generate an income with stock photography

Caro Telfer, a photographer who generates income through stock photography, discusses topics such as surviving as a photographer in remote areas, her introduction to stock photography, and the advantages of exclusively sending stock photos to one library. She also shares her experiences with model call shoots and how she obtains model releases for stock photography.
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Aug 20, 2023 • 41min

528: Claire Bonnor – How to supply stock photography to a photo stock library for income

Photographer and founding contributor to Austockphoto.com.au, Claire Bonnor, discusses the process of supplying stock photography to a photo stock library, including the selection process, earnings, and pricing. They also explore the reasons photographers submit images to stock libraries and the potential for passive income.
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Aug 13, 2023 • 49min

527: Guillaume Lechat – making the successful and profitable transition to advertising photography

Premium Members, click here to access this interview in the premium area. Guillaume Lechat of www.guillaumelechat.com is an advertising photographer who transitioned from wedding photography to commercial and advertising photography. I look forward to learning why and how you could do the same if it suits you. Here is some background on Guillaume… – He grew up in Paris and attended photography school in 2002 -In 2004, he started photography as a studio assistant in one of the biggest Parisian Studios. -In 2006, he travelled to LA for six months to create pictures. He didn't know then, but the images he created there helped him get work back in Europe because of their uniqueness. -In 2008, he lived in Sydney for two years, shooting mainly fashion. – In 2010, he moved back to Europe and got serious about advertising and lifestyle portrait photography. He shot campaigns for Nike, Budweiser, Ebay, Electrolux, Saudi Airlines, and more there. – Since 2018, he's been based in the USA. In this interview, Guillaume shares everything you need to get started with advertising photography. From pricing, contracts, creativity, finding work, copyright, licensing, sourcing models, etc. Here's some more of what we covered in the interview: How different is photography in Paris than the rest of the world A brief background on how Guillaume started his career in photography Is street photography allowed in Paris Do you learn photography in school or while working as a photographer's assistant How Guillame started shooting commercial images The importance of going away and finding new places to shoot to improve your photography How to shoot for advertisements Guillaume's photography style Are art directors required for commercial advertising shoots Preparations needed before advertisement photography sessions The number of people needed for an advertising shoot Should you send RAW files to clients Post-processing advertising photos Discussing copyright for advertising clients How to find clients today How to deal with advertising agencies The best way to show your portfolio to prospective clients How to have prospective clients to notice your work What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I feel a photographer needs to become first like a marketer and then a photographer. – Guillaume Lechat You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Guillaume shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. Try to go somewhere far even for like a month, somewhere different and shoot. But you have to try to shoot quality stuff. – Guillaume Lechat If you have any questions I missed, a specific question you’d like to ask Guillaume or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. The biggest thing in advertising if you want to do advertising is you have to show your work. You have to put your work in front of those people. – Guillaume Lechat If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or keyword phrase and where you'd like me to link to them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Guillaume Lechat Website Guillaume Lechat on Instagram Guillaume Lechat on Vimeo Guillaume Lechat on LinkedIn Aura Frames Agency Access Thank you! Thanks again for listening, and thanks to Guillaume for sharing his thoughts, ideas, tactics, and processes for building and running a modern-day successful advertising and commercial photography business with up-to-date marketing, pricing and photographic strategies and approaches to business and communication. You do your best picture when you shoot personal stories. – Guillaume Lechat That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 527: Guillaume Lechat – making the successful and profitable transition to advertising photography appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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Aug 7, 2023 • 39min

526: Johl Dunn – Modern day marketing and success for portrait photographers

Premium Members, click here to access this interview in the premium area. Johl Dunn of www.johldunn.com needs no introduction if you've been listening to the photoBizX podcast for any time. He's one of Australia's most recognised and sought-after photography business coaches and focuses on mindset as much as business. Important because so many photographers need help to increase prices, break down barriers, and succeed in doing what they love. I was looking forward to seeing what I can pull from him in this interview after having him appear in past episodes, including Episode 330 where he shared how to create a money-making portrait photography business. Or the Premium Only Episode 25, where he taught how to implement two of his favourite and best-performing Facebook Ad strategies. Johl also presented the Photography Pricing Masterclass and delivered webinars below on feeling the fear and getting it done anyway and how to change your mindset and grow your business. And if that's not enough, check out some of the interviews with his super successful coaching clients, including Sam Goodwin, Michelle Fey, Nik Buttigieg, Leah Hoffman, Brianna Schrader and recently, Jules and Benn from Cairns, Australia. I'm super happy to have him back for this episode, where Johl dives into and shares a ton on modern-day marketing and success for portrait photographers today. Here's some more of what we covered in the interview: What makes photographers successful after hiring a business coach How Johl is practising what he teaches How to instil discipline and follow a set of routines daily The importance of getting enough sleep Do you have to define success to be successful The need to set goals and check on them Goal-setting and the process it takes to accomplish them Are goals supposed to be met What are stretch goals What's the next move if you hit your goals Johl's advice for photographers who set higher goals The importance of setting realistic and achievable goals Most photographers are undervaluing themselves Is it all right to only sell digital prints Do you need to be a good photographer to run a successful business Is it important to have a website for your photography business Johl's competition inquiry process The difference between sending a tangible voucher vs digital vouchers Why you should never send or show the full price list initially Why your consultation call is the most important part of the whole client experience What kills a sale and how to stop doing it How to respond to clients saying your prices are too expensive How to fine-tune Facebook Ad campaigns to suit your needs Creating multiple avenues with marketing campaigns Fundraisers that generate over 200k in photography sales The need to get client names and details on events or fundraisers Johl's thoughts on attracting clients through paid sessions What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. If you do something that difficult and that hard, like jumping in an ice bath first thing in the morning, everything else is easy. – Johl Dunn You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Johl shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. You can't hit a target if you don't know what it is. – Johl Dunn If you have any questions I missed, a specific question you’d like to ask Johl or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. When you want to run it as a business, you have to shift your mindset to a business owner, not a photographer. If you keep showing up as a photographer, you go broke. – Johl Dunn If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or keyword phrase and where you'd like me to link to them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Johl Dunn Website Johl Dunn on Instagram JD Mindset Coaching on Facebook Photography Pricing Masterclass Johl Dunn Facebook Ad Training Course How to feel the fear and get it done anyway – the mindset for success Johl Dunn Mindset Webinar PBX330 Episode: Johl Dunn – How to create a money making portrait photography business 025 Premium Only Episode: Johl Dunn – Facebook Ad tactics with competitions and third party alliances PBX383 Episode: Sam and Michelle – How to change your photography pricing and mindset for business success PBX384 Episode: Michelle Fey – Price rises, bigger sales and Pop In Portraits PBX396 Episode: Nik Buttigieg – The Coaching Diaries with Johl Dunn PBX480 Episode: Leah Hoffman – Clients, sales and incredible images for a successful fine art dance photography business PBX484 Episode: Brianna Shrader – How to grow a fantastic team to support a fast moving and profitable photography business PBX509 Episode: Juliette and Benn Wilkinson – Transition successfully from wedding to portrait photography Thank you! Thanks again for listening, and thanks to Johl for sharing his thoughts, ideas, tactics, and processes for building and running a modern-day successful portrait photography business with up-to-date marketing strategies and approaches to business and communication. The more time and effort they give you, the more they're likely to invest because they're invested in the process now – Johl Dunn That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 526: Johl Dunn – Modern day marketing and success for portrait photographers appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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Jul 31, 2023 • 47min

525: Michelle Wrighton – How to build a photography business in a low population area

Premium Members, click here to access this interview in the premium area. Michelle Wrghton of www.threeredponies.com.au is today's featured photographer. I stepped gently into this interview because I wasn't thinking it will be one of those huge success story episodes where the guest has struck gold with their business and is killing it. I do believe, however, that's where this photographer and her photography business are headed. She's based in Boyup Brook in Western Australia, 150km inland from the coast, with a population of about 1000. Her closest town is 30km away with a pop of 5k. She has a 3.5-kilometre dirt driveway to get to her home-based studio! She knows she's up against it, based on her location alone. Take one look at her website, though, and you'll see this is someone serious about business! Not only is the site beautifully laid out with stunning images of horses and dogs, her specialty… she also offers fabulous painted portraits. You'll see multiple options of wall art collections on display, promotions for a limited edition book project, and a breed of the month competition. Dig deeper, and you'll find an active Facebook Ad campaign. From what I saw, everything pointed to a successful business, and I couldn't wait to learn more about this remote and isolated photographer and how things are going after all the work she's putting in. Here is the email from Michelle that became the catalyst for this interview… Hi Andrew, I just wanted to personally thank you for all the help you have given me. A couple of months ago, I was ready to give up on the client side of my business (covid and health issues created a very long hiatus from private shoots) and focus on selling my fine art prints and products. I'd even gone as far as cancelling business subscriptions, including my PBX membership, due for renewal later this year. I accidentally got locked out when I unsubscribed, but you and Linda fixed that and extended my membership. That actually got me motivated again to try something completely different. I have always been on location, which meant travelling lots, sometimes 7-hour round trips, which was both expensive and exhausting. I'm 52 next month and want life to be a bit easier (I did some coaching with Mark Rossetto a few years ago…he thought I was mad for travelling ?). So we decided to turn the self-contained cottage on our farm into a pet photography studio (I've done studio photography for horses and dogs, always on location). I've never ever wanted a studio – or people coming on my farm for that matter – but now my hubby and I are really looking forward to the future and what it might bring (LOL cautiously optimistic that I can eventually find one client a week, in our remote rural location willing to spend $1000-1500 on artwork featuring their pet. Sorry for the long book, but I just wanted to say thank you for inspiring me to take this next big step with my business. We don't know how it will pan out given our location…but we have another backup plan nearly ready for selling stock/artist reference images, so if all else fails, I will do free shoots to get material for that along with my painting commissions and ghost painting for other photographers. LOL, I will let you know how everything pans out in the future! When we started down this path, I did the demographics, and there are 38k within a 100km radius; being rural, there are lower socio-economic groups and many farmers. We are on 3.5km of gravel road, and people out here can be weird about travelling far (even though they will travel 300km+ to Perth). I keep telling myself I only want one client a week, and I can work up to that over the next 12-24 months, so we will see how it goes. Great place to live, but not so much to have a thriving pet photography business. Here's some more of what we covered in the interview: Why start a photography business in a remote location A brief background of how Michelle started her photography business Michelle's target clients The best time to photograph horse portraits Do you need a business plan before moving to a different location Michelle's average sale What attracts clients to book a portrait session with Michelle Is a $120 sale worth the hassle of offering a photo session Does it really matter how much a client spends on portrait sessions Is drop shipping a viable option for remote studio locations What sets Michelle's business apart as a pet photographer Michelle's painted portraits and how long it takes her to create one Michelle's painted portraits process How should painted portraits be priced Michelle's pet photography book project Michelle's take on publishing prices upfront How to advertise book projects Michelle's reasons for preferring low-volume sales What is the meaning of success Dealing with hacked social media and Paypal accounts How Michelle's Breed of the Month competition works What is the most ideal way to pick competition winners Pre-shoot consultation process Michelle's shooting style When is the best time to talk about pricing Michelle's target demographic Preparing a sales spiel to discuss pricing with clients How to deal with social anxiety when running a photography business Utilizing ChatGPT to generate proper email/text responses Michelle's payment plans process How Michelle receives clients when doing photo sessions in her home studio Michelle's post-photo sessions process How to do a Zoom sales session Taking payments during Zoom sessions How to deal with clients who screenshot photos during Zoom sales sessions How to create passive income from your photography business How print-on-demand business works How to overcome moments when you want to give up on your photography business What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. You can't sell what you don't show. – Michelle Wrighton You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Michelle shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. It doesn't matter if clients spend $120 or thousands, they all get treated exactly the same as if they're going to spend $5,000-$10,000. – Michelle Wrighton If you have any questions I missed, a specific question you’d like to ask Michelle or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. I don't believe you just make major decisions based on one bad egg when everything has gone so well for everyone else. – Michelle Wrighton If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or keyword phrase and where you'd like me to link to them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Three Red Ponies Website Three Red Ponies Artprints and Giftshop Three Red Ponies on Facebook Three Red Ponies on Instagram Three Red Ponies on Pinterest Episode 282: Caitlin McColl – How to run profitable book projects for portrait and pet photographers Thank you! Thanks again for listening, and thanks to Michelle for sharing her thoughts, ideas, tactics, and processes on running her successful photography business in a low-population area in rural Australia. Success to me is that six figure mark and I have come to the realization that I don't actually want the work that comes with that six figure mark. – Michelle Wrighton That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 525: Michelle Wrighton – How to build a photography business in a low population area appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

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