Premium Members, click here to access this interview in the premium area. Dave Le Page of www.davelepage.com appeared on my radar while searching for some exceptional wedding photographers to feature on the podcast. His work is seriously fantastic, and he appears to be travelling the country and world, doing what he loves in amazing and wild locations with some very cool-looking couples! He was a music roadie for ten years before moving into weddings. He's a hybrid shooter, shooting photos and videos himself simultaneously! And I've heard his skills are incredible — operating cameras remotely, drones in the air, holding three cameras, and somehow making it look effortless. Obviously, I reached out, but he was reluctant to say yes… stating that he tends to have a very unpopular approach compared to many other industry professionals & he didn’t want to waste your time. He told me he doesn't advertise. He takes a human-centred approach to his business, which requires plenty of physical time with his couples and is unpopular with many full-time wedding photographers. I told him all those reasons are exactly why I'd love to record an interview with him. Here's some more of what we covered in the interview: Understanding Customer Service vs. Customer Experience: Key Differences Explained Marketing Strategies: Why Dave Prefers Organic Growth Over Paid Ads Client Time Investment: Maximizing Your Engagement Effectively Leveraging Client Social Media: Boost Your Business Through Customer Advocacy The Importance of Pre-Wedding Photoshoots: Why They're Essential Finding the Perfect Pre-Wedding Shoot Location: A Comprehensive Guide Assessing Business Profitability: Essential Considerations for Entrepreneurs Inside Dave's Pre-Wedding Photography Process: A Step-by-Step Guide Using a Gimbal as a Secondary Shooter: Innovative Techniques in Wedding Photography Optimal Camera Setups with Gimbals: Enhancing Your Wedding Photography Sessions Choosing Gimbals Over Second Shooters: Advantages for Wedding Photography Benefits of Using Gimbals in Wedding Sessions: A Photographer's Perspective Video Package Deliverables: What to Expect and How to Choose Printed Image Packaging: Why Dave Prefers Simplicity Over Fancy Boxes The Charm of Polaroid Prints: Incorporating Vintage Styles in Modern Photography Creating a Client-Attracting Website: How to Reflect Your Personality and Attract Ideal Clients Authenticity in Business: Attracting the Right Clients by Being Yourself What to Wear at Wedding Sessions: Dave's Personal Approach Dave's Essential Wedding Photography Shot List: A Professional Guide Optimizing the Client Inquiry Process: Strategies for Success Avoiding Client Ghosting: Proven Strategies for Maintaining Engagement Streamlining the Booking Process: Dave's Efficient Approach Questionnaire Strategies: Why Dave Limits Their Use During Inquiries Handling Last-Minute Wedding Inquiries: Dave's Responsive Approach Elopement vs. Traditional Wedding Shoots: Comparing the Benefits Videography Skills for Future-Proofing Your Business: Why It's Essential Photography's Future Trends: Dave's Predictions and Insights Choosing Video Editing Software: Top Recommendations for Photographers Finding the Perfect Music for Video Edits: Where to Look Learning Video Photography and Editing: Best Resources and Strategies Mastering Videography with Professional Mentorship: Gaining Practical Experience Drone Photography Essentials: Key Considerations and Guidelines Drone Operation Licensing: Do You Need It for Your Photography Business? What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. Customer service is you showing up, doing the job, having a smile on your face, doing the best you can then going home. Whereas, customer experience is the customer's journey from knowing that you exist to the final deliverables. – Dave Le Page You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Dave shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I would rather invest my time with the couples than invest money into advertising to cast a wide net of people who probably I don't click with. – Dave Le Page If you have any questions I missed, a specific question you’d like to ask Dave or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! I don't work for who paid for me. I work for the couple. – Dave Le Page Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. The money has to go towards the items and not the packaging that those items came in. – Dave Le Page Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Dave Le Page Website Dave Le Page Education Dave Le Page on Instagram Musicbed Alex Vita — I do have a few more spots available to take on website support clients. That's either WordPress maintenance (see here https://www.foregroundweb.com/web-design/wordpress-care-plan/) or a more comprehensive platform-agnostic website support plan (info here: https://www.foregroundweb.com/web-design/website-support/) Alex Vita — Web design for building/redesigning photography websites from scratch: https://www.foregroundweb.com/web-design/custom-website/ Thank you! Thanks again for listening, and thanks to Dave for coming on and sharing his unique thoughts, experience, and advice on how to build a distinctive and client-centred photography business. From emphasizing the importance of a human-centred approach and transparent pricing to the value of creating a memorable customer experience and leveraging pre-shoots for better client rapport. If something is happening repeatedly as a customer service learning experience, why aren't you making a change in your process? – Dave Le Page That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 544: Dave Le Page – An unpopular approach to wedding photography business… that works appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area. Lei Lei Clavey of www.leileiclavey.com is on her way to becoming one of the world's best wedding photographers. She's a Melbourne, Australia-based wedding photographer who entered the market differently than most. She launched right into the luxury market. Invested in her branding and amazing styled shoots before booking real couples. In no time at all, she had made a name for herself as the luxury, editorial wedding photographer and only books up to 20 weddings each year. Take a look at her website or socials; it screams luxury and sits perfectly amongst world-famous fashion labels like Vogue, Harper's Bazaar, Gucci and Dior. Her Instagram bio states that you can enquire about European wedding dates in 2025. And yes, she's fully booked for 2024. In this interview, Lei Lei shares how to go from zero to hero in the world of high-end luxury weddings. Here's some more of what we covered in the interview: Average Client Investment in Wedding Photography: Explore the current market trends and understand what clients are willing to spend on wedding photography services. Pricing Strategies for Destination Weddings and Elopements: Tailor your pricing models for unique events like destination weddings and elopements to maximise profitability. Breakdown of an 18k Wedding Package: Clearly outline the components and services included in a premium wedding photography package. Penetrating the Luxury High-End Markets: Strategies to tap into and attract clients from the luxury high-end market segment. Utilizing Engagement Sessions for Wedding Bookings: Leverage engagement sessions as a tool to secure bookings for wedding shoots. Setting and Achieving Target Revenue Goals: Understand and work towards specific revenue targets, like Lei Lei's, for a thriving business. Building a Solid High-End Luxury Brand: Key elements that contribute to establishing a reputable and high-end luxury photography brand. Executing Styled Shoots for Luxury Brands: Step-by-step guide on organizing and executing styled photoshoots to enhance brand appeal. Hacks for Shooting Behind the Scenes at Fashion Events: Innovative approaches to capture behind-the-scenes moments at fashion events. Aligning Personal Appearance with Brand Image: Emphasize the importance of dressing professionally to align with the brand identity. Investing in Quality Models for Styled Shoots: Highlight the impact of investing in professional models for achieving stunning styled shoot results. Crafting Effective Brand Campaigns: Strategies for creating and implementing successful brand campaigns for maximum impact. Components of a 5k Investment for Styled Shoots: Breakdown of what a 5k investment covers in styled shoots. Maximizing Returns from a 5k Investment: Tips on getting the best value and outcomes from a 5k investment in styled shoots. Lei Lei's Business Journey and Success Story: Insights into Lei Lei's entrepreneurial journey and the steps that led to her current success. Working with Brands in Marketing Campaigns: Lei Lei's process for collaborating with brands and executing effective marketing campaigns. Navigating Price Changes in Your Photography Services: Guidance on implementing price changes, including transitioning from lower to higher price points. Building Confidence to Raise Your Prices: Strategies for gaining confidence when increasing prices for your photography services. Transitioning to a Different Target Market: Insights into Lei Lei's decision-making process when crossing over to a different target market. Distinguishing Clients Based on Spending Habits: Understanding the differences between clients who spend less than 5k and those who spend over 5k. Benefits of Dealing with Clients Spending Over 5k: Highlighting the advantages and positive aspects of working with higher-spending clients. Client Acquisition for Lei Lei's Photography Business: How Lei Lei attracts clients, including her presence on Instagram and other channels. Establishing Connections with Overseas Vendors: Strategies for networking with international vendors and suppliers for destination weddings. Getting Featured in Major Fashion Magazines: Steps to increase visibility and secure features in renowned fashion magazines. Increasing Social Media Presence and Followers: Tactics for growing your Instagram and overall social media following. Setting a 10k Follower Goal on Social Media: The benefits and strategies behind aiming for a minimum of 10k followers on social media. Boosting Instagram Engagement for Photographers: Tips for increasing interaction and engagement with your audience on Instagram. Inquiry Handling from Instagram Clients: Lei Lei's effective process for managing inquiries and client interactions originating from Instagram. Key Strategies that Transformed Lei Lei's Business: Discussing pivotal actions or decisions that significantly contributed to Lei Lei's business success. Overcoming Setbacks in Your Photography Business: Practical advice on dealing with challenges and setbacks in your entrepreneurial journey. Quick Start Guide for Business Relocation: Tips for efficiently launching your photography business in a new location. The Power of Networking in Local Communities: Emphasising the importance of joining local communities to foster connections and network your business. What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I was very upfront about my experience. I announced on my blog and on Instagram that my goal was to become one of the best wedding photographers in the world. – Lei Lei Clavey You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Lei Lei shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. It's about balance and success or success and balance in creating you can hustle as hard as you want to but if you're not happy and if you're not balanced in other areas in your life, then you're not going to thrive. You're just going to survive until you don't anymore because you've hit the ground. – Lei Lei Clavey If you have any questions I missed, a specific question you’d like to ask Lei Lei or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Less is more for the luxury market. – Lei Lei Clavey Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. If I don't have money flow coming in, then I'm not putting enough mindfulness towards money and where it's coming from. – Lei Lei Clavey Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Lei Lei Clavey Website Lei Lei Clavey on Instagram Lei Lei Clavey on Facebook Lei Lei Clavey on Pinterest Lei Lei Clavey Education on Instagram Life and Lens – Focusing on Success and Balance Podcast Lei Lei Clavey Education You Are a Badass at Making Money: Master the Mindset of Wealth by Jen Sincero The Mountain Is You: Transforming Self-Sabotage Into Self-Mastery by Brianna Wiest Thank you! Thanks again for listening, and thanks to Lei Lei for coming on and sharing her thoughts, experience and advice on how to go from zero to hero in the world of high-end luxury and destination weddings. I've done a few styled shoots over the years… now I treat them like campaigns. And this is where I will invest the money in a good model, in trying to make every element the best as I can. – Lei Lei Clavey That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 543: Lei Lei Clavey – How to go from zero to hero in the world of high-end luxury weddings appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area. Tracy Goodwin of www.captivatetheroom.com is a podcaster, author, coach and expert on the topic of using your voice, which she says is the most powerful and under-utilised asset you have. And that the most important thing isn't what you say; it's how you say it. For almost 30 years, voice has been her life. Through her voice coaching, her clients have learned how to harness the power of their voices simply by shifting sounds that were sending the wrong message. She says people are seeking connection on a level we’ve never seen before and authenticity…both happen in your voice or not. And that within seconds, anyone you're interacting with determines your confidence level, if you are an expert, if you are hoping I like you, or if you don't care. In this interview, Tracy shares the tactics to help you control the conversation to increase conversions and sales in your photography business. Here's some more of what we covered in the interview: Tracy's thought process before speaking Do you need to match the energy of your audience The disadvantages of sending text messages to clients instead of calling them Why you need to talk to your potential clients over the phone How to handle clients who also don't want to talk over the phone The need to leave voicemails for your photography clients Why you need to setup voicemails and be prepared to leave them How to setup your voicemails to guarantee bookings The importance of uploading a video message of yourself talking to potential clients in your socials How to show authenticity and attempt to connect with clients What is vocal matching Is it wise to emulate how your clients speak and act The dangers of mirroring how someone speaks What it means to ‘control the conversation, not the outcome' Why do we fear talking about our photography pricing How to overcome the fear of rejection How long should you pause when sharing prices during reveal sessions Sample spiel on how to best talk about pricing in a sales sessions How to handle objections in a photography sales sessions How to coach mums to convince dads to get invested in your photography The need to sound confident and believe in your product What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. Ten years ago, I would have said “You really need to be on video.” Five years ago, I would have said, “I'm not kidding. I know I've said it before, but we really got to find a way to get you audible or visible.” Now, I will tell you, “Your game's over if I can't hear your voice and see who you are.” – Tracy Goodwin You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Tracy shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. Get out of the outcome. Get out of the past. Get out of the future. Get into the now and get into the conversation. Stop deciding what they're thinking. Stop the noise in your head because whatever is happening in your head, it is going to come out in your voice. – Tracy Goodwin If you have any questions I missed, a specific question you’d like to ask Tracy or if you want to say thanks for coming on the show, feel free to add them in the comments area below. Black Friday Sale — ON NOW! Finishes tomorrow. There's a big sale on everything PhotoBizX this week! Details here: https://photobizx.com/blackfriday Facebook Ads Course — 50% off — $97 Photography Pricing Masterclass — 50% off — $47 Online Sales Masterclass — 50% off — $47 LinkedIn for Photographers Course — 40% off — $117 Lead Generation from Expos Masterclass — 40% off — $117 Evergreen Facebook Ad Funnels Course — 40% off — $77 Lead Ads Training for Photographers Course — 30% off — $207 Profitable Book Projects for Photographers Course — 40% off — $117 Facebook Competitions for Photographers Course — 40% off — $117 Qualify Your Leads Like a Pro! — 40% off — $239 How to Make Bigger and Better Sales — 40% off — $117 How to Build a High Converting, Beautiful Website FAST — 40% off — $177 Setup for Success and Profit Fast as a Pet Photographer — 40% off — $117 IF YOU ARE ON THE $20 PER MONTH PREMIUM MEMBERSHIP, THE 12-MONTH OPTION IS A NO-BRAINER… 12-Month Premium Membership — 40% off — $120 Sign up for the 12-month option and cancel your $20 payments (or let me know, and I'll cancel for you). Note: let me know if you paid your monthly membership in November, and I'll get that refunded for you too. Specials are available from now until Tuesday 28th​ November. Here's the link again: https://photobizx.com/blackfriday IMPORTANT: No matter what you purchase, if you feel something isn't a good fit, let me know, and I'll happily refund you. Or feel free to ask if you're unsure about something.   ELEVATE: photography & business intensive with Katie K and Jez of Heartstory Photography Perfect if you want to learn the systems, strategies and secrets of a portrait photography business with consistent half-million dollar years, multiple photography awards and 15 years of continual business growth Click here to learn more and register — Elevate: Photography & Business Intensive Dates: 1-4 March 2024, Canberra, Australia A 3.5-day workshop for family, newborn, boudoir, pet and portrait photographers who want to create the photography business of their dreams. Hosted by national award-winning photographers and business owners Katie Kolenberg and Jeremy Byrnes. Earlybird ticket pricing from 31st October to 30th November. This unique, intensive experience will include live shoots outdoors and in studio, editing and in-house printing, and extensive business tuition covering all the essential topics (marketing, sales, client relationships, profitability and more). More details here: https://photobizx.com/KatieK BONUS: Register with the link above and receive 12 months of Premium Membership for PhotoBizX iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Our voice reveals our identity. – Tracy Goodwin Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. I want to find the best version of who you are, not a copy of me. – Tracy Goodwin Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Captivate the Room Website Captivate the Room on Instagram Captivate the Room on Facebook Captivate the Room on YouTube Tracy Goodwin on TikTok Tracy Goodwin on LinkedIn Captivate the Room Podcast Captivate the Room with Your Voice by Tracy Goodwin Thank you! Thanks again for listening, and thanks to Tracy for coming on and sharing her thoughts, experience and advice regarding our use of voice and how to control the conversation to increase conversions and sales in any photography business. People want to know where they stand. People want to feel safe. People want to belong. People want all of these. They want all of that connection. – Tracy Goodwin That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 542: Tracy Goodwin – How to control the conversation to increase conversions and sales in your photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area. Louise Sedgman of  www.giddyupfoto.com and www.thefotocreative.com.au initially caught my attention when she responded to a thread in the PhotobizX Premium Members group on generating leads at events. She posted that she'd just attended Equitana for four days. She had a site there with her photography work on display, a competition running with QR code, and lots of products on display and overall, it was very successful. I did a little more digging to learn this photographer is a mum of two beautiful girls, a wife, a businesswoman, a daughter, a horsewoman, and her favourite thing in the world is photographing horses! She's won many awards in the last 15 years for her work, and it's no wonder! Look at her online portfolio, and you will see some incredible and beautiful photography featuring the Aussie outdoors, fantastic light and amazing horses with and without their owners. In addition to her photography business, she teaches, tutors and coaches other horse lovers looking to learn the art of equine photography. In this interview, Louise shares details on the business of equine photography and generating bookings via equine expos. Here's some more of what we covered in the interview: Where Louise's clients come from Louise's session fee and what it covers How long does it take to complete an equine photo session Client's average spend Louise's most popular package Louise's IPS process Louise's business structure as an equine photographer How Louise started venturing into Santa photography during the Christmas period Is it profitable to do Santa photo sessions Annual turnover/revenue How to build up an equine photography niche How clients find Louise's Equine photography business The benefits of attending and displaying at expos Why you should consider expos and exhibits to grow your equine photography business How much are the usual expo fees The need to create goals before joining exhibits Describing booth setups and what happens during expos Setting up QR codes for your business How to attract passersby to your expo booth Why Louise doesn't show her award-winning photos during expos Branding Different flyers needed for the expos Reduced session fees and how they work Qualifying leads for competition Louise's process when calling competition winners Are horse owners good photography clients Dealing with rescheduling photo sessions How to deal with average-looking properties when doing location shoots with clients Success rate with getting actual bookings from social media How to encourage past clients to rebook new sessions Can any photograph get into equine photography What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I try not to go down the rabbit hole of worrying about what other people are doing or thinking. I'm there to do my thing and people are either going to like me and my work or they're not. – Louise Sedgman You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Louise shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I'm always filtering the people that I want to work with and the people that really want to work with me. – Louise Sedgman If you have any questions I missed, a specific question you’d like to ask Louise or if you want to say thanks for coming on the show, feel free to add them in the comments area below. Black Friday Sale — ON NOW! There's a big sale on everything PhotoBizX this week! Details here: https://photobizx.com/blackfriday Facebook Ads Course — 50% off — $97 Photography Pricing Masterclass — 50% off — $47 Online Sales Masterclass — 50% off — $47 LinkedIn for Photographers Course — 40% off — $117 Lead Generation from Expos Masterclass — 40% off — $117 Evergreen Facebook Ad Funnels Course — 40% off — $77 Lead Ads Training for Photographers Course — 30% off — $207 Profitable Book Projects for Photographers Course — 40% off — $117 Facebook Competitions for Photographers Course — 40% off — $117 Qualify Your Leads Like a Pro! — 40% off — $239 How to Make Bigger and Better Sales — 40% off — $117 How to Build a High Converting, Beautiful Website FAST — 40% off — $177 Setup for Success and Profit Fast as a Pet Photographer — 40% off — $117 IF YOU ARE ON THE $20 PER MONTH PREMIUM MEMBERSHIP, THE 12-MONTH OPTION IS A NO-BRAINER… 12-Month Premium Membership — 40% off — $120 Sign up for the 12-month option and cancel your $20 payments (or let me know, and I'll cancel for you). Note: let me know if you paid your monthly membership in November, and I'll get that refunded for you too. Specials are available from now until Tuesday 28th​ November. Here's the link again: https://photobizx.com/blackfriday IMPORTANT: No matter what you purchase, if you feel something isn't a good fit, let me know, and I'll happily refund you. Or feel free to ask if you're unsure about something.   ELEVATE: photography & business intensive with Katie K and Jez of Heartstory Photography Perfect if you want to learn the systems, strategies and secrets of a portrait photography business with consistent half-million dollar years, multiple photography awards and 15 years of continual business growth Click here to learn more and register — Elevate: Photography & Business Intensive Dates: 1-4 March 2024, Canberra, Australia A 3.5-day workshop for family, newborn, boudoir, pet and portrait photographers who want to create the photography business of their dreams. Hosted by national award-winning photographers and business owners Katie Kolenberg and Jeremy Byrnes. Earlybird ticket pricing from 31st October to 30th November. This unique, intensive experience will include live shoots outdoors and in studio, editing and in-house printing, and extensive business tuition covering all the essential topics (marketing, sales, client relationships, profitability and more). More details here: https://photobizx.com/KatieK BONUS: Register with the link above and receive 12 months of Premium Membership for PhotoBizX iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! If you're going to do equestrian photography, you just need to realize that you're working with a live animal with a brain and there are a flight or fight animal with a flight or fight response. You just have to be aware of that. – Louise Sedgman Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Louise Sedgman Equine Photography Website The Foto Creative Website Louise Sedgman Equine Photography on Facebook Louise Sedgman Equine Photography on Instagram Louise Sedgman on LinkedIn Thank you! Thanks again for listening, and thanks to Louise for coming on and sharing her thoughts, experience and advice regarding equine photography as a profitable business pursuit and generating a ton of bookings by utilising equine expos. Having a good understanding of equine behaviour before you start is a really good thing to do. – Louise Sedgman That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 541: Louise Sedgman – The business of equine photography and bookings via expos appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area. Katie Donnelly of www.katiedonnellyphotography.com is a Paris-based family portrait photographer with a different approach to marketing and lead generation to most photographers… she partners with Instagram influencers to get the word out about her beautiful photography services around the iconic locations of Paris. When I introduce most guests for the podcast, I usually pickle together a bunch of tidbits I learn about them online. While doing that for today's guest, I read a pinned post on her Instagram feed that I felt was THE perfect introduction. Here's what she says – I'm picking out the parts I think you should hear… Ten years ago, I moved to France from New York. I moved for love and adventure. I married that same French guy who I came over for. Life is normal but in 2020, everything was so clearly put into perspective when simultaneously the world shut down. I was told I had stage 4 cancer, and my dad was also diagnosed with stage 4 cancer. The world came through, I lived, my dad died. What got me through? Well, modern medicine and luck. But also my family. I now know what is most important in life: time and memories with the ones you love. Our work, making family portraits, has a real meaning now. It’s important to have portraits and art with your loved ones. I know it deeply. In 2021, after chemo ended, I gave myself two options: 1. Quit. Close down shop. Or 2. Build a team – because I couldn’t do it alone. I started building. It’s been, so much work. Building on your own is easy, building something for others to grow with is so much more complex. And always, always, with the client being the centre of it all. That post was by Katie Donnelly of Katie Donnelly Photography, who has been Voted the best Paris Portrait Photographer! And in this interview, Katie shares details of how she's built the incredible business she has. Here's some more of what we covered in the interview: How Katie started her photography business in Paris Katie's target and ideal portrait photography clients Katie's revenue The difficulties of setting up a business in Paris Client's average spend Reflections on Katie's life as a cancer survivor How are clients finding Katie's business Are influencers effective marketers for your business How Katie's partnerships with influencers work How to choose the right influencers to work with your business Metrics to consider when partnering with influencers What kind of deals do you offer partnerships when asking to promote your business Different ways to do giveaways Seeing influencers as lead sources How to make believers out of non-believers with wall art prints How to find space to hang wall portraits Dealing with unvoiced objections from society about wall art How Katie does her same-day sales sessions What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I always tell my clients, “Have you been to the Louvre before? Have you been to any museum? How many portraits are up there?” “What are you talking about?” “France has a history of beautiful portraits on the wall, family portraits. There's these hundreds and hundreds of years of these incredible oil paintings. How can you possibly say that we don't do this. Yes, you do. You started it.” – Katie Donnelly You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Katie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. We have a bunch of lead sources. – Katie Donnelly If you have any questions I missed, a specific question you’d like to ask Katie or if you want to say thanks for coming on the show, feel free to add them in the comments area below. ELEVATE: photography & business intensive with Katie K and Jez of Heartstory Photography Perfect if you want to learn the systems, strategies and secrets of a portrait photography business with consistent half-million dollar years, multiple photography awards and 15 years of continual business growth Click here to learn more and register — Elevate: Photography & Business Intensive Dates: 1-4 March 2024, Canberra, Australia A 3.5-day workshop for family, newborn, boudoir, pet and portrait photographers who want to create the photography business of their dreams. Hosted by national award-winning photographers and business owners Katie Kolenberg and Jeremy Byrnes. Earlybird ticket pricing from 31st October to 30th November. This unique, intensive experience will include live shoots outdoors and in studio, editing and in-house printing, and extensive business tuition covering all the essential topics (marketing, sales, client relationships, profitability and more). More details here: https://photobizx.com/KatieK BONUS: Register with the link above and receive 12 months of Premium Membership for PhotoBizX The Ultimate Pet Photographers Bundle The business of pet photography isn’t always easy. We can find ourselves lacking inspiration, unsure how to fill our calendars or increase sales. Together with Unleashed Education, The Photographers Voice, Pet Marketing Unleashed and PhotoBizX, we’ve pulled together a range of resources to help you get to the end of the year and set yourself up for a successful 2024. The inclusions in this bundle value a total of US$197, but you can get FREE access for one week only. Access the following for free: Fly on the Wall of a VIPS 7 Ways to Unleash Variety in Your Dog Photography Sessions Welcome Packet Template for Pet Photographers How to book even more portraits than you ever thought possible Be Magnetic on Instagram Total value $197; Yours right now for free by simply entering your email and checking the box to opt in! Get access here: https://thepetphotographersclub.com/free iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Our Google leads, those are our golden leads. We absolutely love our clients who find us through there because we know they really seen our website. – Katie Donnelly Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. You just can't generalize about a group. You just have to find your people within the influencer community. – Katie Donnelly Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Here's the latest review… ★★★★★  Such a great perspective shift! Via Apple Podcasts by Atlanta family portrait photographer Katie Campbell, in the USA on November 13th, 2023. I cannot thank you enough for all of this wonderful education! All of your interviews and courses are fantastic. The Lead Qualification course was everything I dreamed it could be! So many little nuances will surely increase profits in our studio, and I LOVE the idea of getting to the “no” quickly! Such a great perspective shift! Links to people, places and things mentioned in this episode: Katie Donnelly Photography Website Katie Donnelly on Instagram Katie Donnelly Photography on Facebook Katie Donnelly Photography on Pinterest Episode 534: Mary Beth Wood – Setting expectations leads to big portrait photography sales Thank you! That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 540: Katie Donnelly – How to partner with influencers to grow your photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area. Tracey Mylecharane of www.tmsolicitor.com.au is a business and litigation lawyer, podcaster and legal expert for small business owners. She says on her website, I'm a confidently unconventional business lawyer with a no-BS attitude. I support business owners who are ready to build legally protected businesses. She's active on social media, looks like she's worked with a professional photographer and covers a variety of topics on her podcast, Rise Up in Business: The law and business podcast for small business owners. She's earned a Double degree in Law and Management at the University of Canberra. Lectures in Law and has 20 years of experience under her belt, with 12 of those years specialising in litigation & dispute resolution. In this interview, Tracy shares everything you need to consider legally as a photography business owner. Think of this episode as legal advice for photography business owners. Here's some more of what we covered in the interview: Tracey's business model as a working lawyer Practical tips and best practices when operating a small business The importance of having your photography business protected How to protect your business from misaligned expectations Copyright and photographers How many pages should your photography contract have How to write your photography contract Is it okay to strike out certain clauses in your contract Is it necessary to have a Privacy Policy for your photography business What is a Privacy Policy What are terms and conditions The three core documents you need to protect your photography business Examples of terms and conditions Discussing cease and desist orders from a photographers perspective Limitations on liability as a photographer in business Why a refund should not be your first course of action when clients are unhappy Cost of drawing up a photography contract from scratch Finding the best solicitor to help your business What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. Despite best efforts and despite your best intentions, we can't control what happens in another person's life. We can't control how another person will perceive things or how they conduct themselves. As a business owner, we need to be protected to make sure we're setting up for success with clients. – Tracey Mylecharane You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Tracey shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. A legal document for your business needs to be an extension of you. – Tracey Mylecharane If you have any questions I missed, a specific question you’d like to ask Tracey or if you want to say thanks for coming on the show, feel free to add them in the comments area below. HAPPENING THIS WEEK — Qualify Your Leads, Like a Pro! For any photographer to succeed in business, you need to generate leads and convert those leads to bookings —  there is no way around it. Once you know how to generate leads, no matter where they come from, the BEST thing you can do for your business is learn how to convert those leads into bookings. At the same time, know which leads to cut loose and move on from so you can double down quickly on the leads that will become fantastic, high-paying clients. How do you get better at lead qualification? Take a course from one of the world's leading specialists in this process, who does this for other photographers daily! Since starting four years ago, Audra and her team have set more than 9,000 portrait sessions, creating more than $11M in revenue for their photographer clients. If you've always wanted to be better at calling leads, OR YOU HAVE A STAFF MEMBER who needs to be better, don't miss this training. Our GUARANTEE to you: Take this training, and if you don't get enough value to increase your conversions, let me know I'll happily refund you. For more details and to register, click here:  https://learn.photobizx.com/qualify-your-leads-registration/ If you'd like to hear more from Audra before registering, check out her recent PhotoBizX interview here. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! These policies build trust and credibility with your audience. – Tracey Mylecharane Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Tracey Mylecharane Solicitor Tracey Mylecharane on LinkedIn Tracey Mylecharane on Facebook Tracey Mylecharane on Instagram Rise Up in Business – The law and business podcast for small business owners Thank you! Thanks again for listening, and thanks to Tracey for coming on and sharing her thoughts, experience and advice in regards to all things legal for photographers to consider and have in place to operate with confidence. If you've not done anything to warrant a refund, then you shouldn't even need to waste time or money on having the conversation. – Tracey Mylecharane That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 539: Tracey Mylecharane – Legal advice for photography business owners appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area. John Glaser of www.johnglaserphotography.com needs almost no introduction for anyone listening to the PhotoBizX Podcast for any length of time. John has appeared on multiple episodes as we've followed his journey from leaving his full-time job to cracking over $1 million this year with his studio-based photography in Houston and now New York City. It's no secret that Facebook ads play a massive role in the success of John's business, so much so that it's impossible not to think of him as an expert in the arena of lead generation, client conversion and booking with FB ads. So much so, I asked him to prepare and deliver the super popular course on Lead Ads for Photographers: https://learn.photobizx.com/facebook-lead-ads-course-registration/ If you don't know what you're doing with ads, don't waste your money until you've spent some money to learn how to use ads. – John Glaser In this interview, in addition to a deep conversation about John's business, the wins, struggles and where he's currently focussed, we take a deep dive into Facebook ads, what's working right now, what's stopped working and how John is maximising his return on the growing costs of attracting photography bookings via Facebook ads. Here's some more of what we covered in the interview: Have Facebook Ads changed significantly over the years How to run Facebook Ads effectively today The importance of tweaking and refining FB Ads, including changing your verbiage Is spending $4k a week on Facebook Ads worthwhile Where to draw the line at lead acquisition cost in regard to average sales John's fear associated with Facebook Ads How to deal with leads who don't respond to emails People read text messages more than email messages today How to maximize your return on Facebook ad leads Why you need to respond to all comments made on your Facebook Ads How to measure where your leads are coming from Which texting service is John using Things to consider when sending text messages to clients/leads The need to have backups in place when your systems fail How text drip campaign works John's text drip campaign process How to have leads respond to your text messages Why it's better to use emojis in your text messages Include a Google My Business URL when asked for your business/studio location How to deal with clients who want their deposit back John's advice for those who want to incorporate text messaging in their photography business How to show your Facebook Ads to the right potential clients The benefits of lead ads What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. People focus so much on lead cost. They need to be focused more on client acquisition. – John Glaser You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what John shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. If it's costing you more to bring clients in, then you naturally have to bump your prices up somehow or get more out of the client at the end of the day. – John Glaser If you have any questions I missed, a specific question you’d like to ask John or if you want to say thanks for coming on the show, feel free to add them in the comments area below. Registrations are open to the missing link in your business — Qualify Your Leads, Like a Pro! For any photographer to succeed in business, you need to generate leads and convert those leads to bookings —  there is no way around it. Once you know how to generate leads, no matter where they come from, the BEST thing you can do for your business is learn how to convert those leads into bookings. At the same time, know which leads to cut loose and move on from so you can double down quickly on the leads that will become fantastic, high-paying clients. How do you get better at lead qualification? Take a course from one of the world's leading specialists in this process, who does this for other photographers daily! Since starting four years ago, Audra and her team have set more than 9,000 portrait sessions, creating more than $11M in revenue for their photographer clients. If you've always wanted to be better at calling leads, OR YOU HAVE A STAFF MEMBER who needs to be better, don't miss this training. Our GUARANTEE to you: Take this training, and if you don't get enough value to increase your conversions, let me know I'll happily refund you. For more details and to register, click here:  https://learn.photobizx.com/qualify-your-leads-registration/ If you'd like to hear more from Audra before registering, check out her recent PhotoBizX interview here. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! If you're running Facebook Ads and you want to maximize your Facebook Ads…anybody that's commenting on your post, you need to respond to that comment. – John Glaser Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. If you're not getting a response, you have to ask a question to get leads/people to respond. – John Glaser Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: John Glaser NYC Workshop John Glaser Website Refocus Your Photography Business Podcast John Glaser on Facebook John Glaser on LinkedIn John Glaser on Pinterest John Glaser on Twitter John Glaser on YouTube John Glaser on Tiktok John Glaser on LinkTree Episode 433: John Glaser – You can have a super successful portrait photography business. Just do what I do Episode 453: John Glaser – From photographer with a business to serious business owner Episode 503: John Glaser – Photography lead generation and qualifying tactics from a pro Episode 526: Johl Dunn – Modern day marketing and success for portrait photographers Episode 487: Mark Rossetto – Shady marketing practices, pricing for profit and a game changing welcome video for photographers Episode 136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions Episode 350: Brian Kellogg – Making the move from wedding photography to profitable portraits Episode 533: Murielle Sassine – Payment plans equal large sales in portrait photography Skipio Thank you! Thanks again for listening, and thanks to John for coming on and sharing all the details that go into his Facebook ad marketing, lead generation and conversion with follow up text messaging and emails. Texting is about making it sound like a human is really talking to you and not like a canned response that's coming out. So you have to put emotion into it. You have to utilise emojis and humour. – John Glaser That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 538: John Glaser – Facebook Ads and what you need to be aware of when running yours appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area. Bruce Hirsch of www.hirschstudio.com is a US-based family portrait photographer living and working in both Indiana, not far from Michigan, and Florida in the winter months. We were exchanging some emails earlier this year when he dropped this bombshell… Just as an FYI… I would gladly share how we booked 128 family portraits in 3 days.   No FB ads, no TV ads or radio ads… It’s a straightforward system.   We've had 652 appointments this past year already!!! To say I was interested to learn more is an understatement. Bruce has been in business and photographing family portraits for over 35 years. He works closely with his wife, Linda, in the business and has photographed Presidents, politicians and sports celebrities in his life as a photographer. It's photographing local families, though, that his career has been built on. In this interview, Bruce shares how he's partnering with golf and country clubs to photograph hundreds of family sessions. Here's some more of what we covered in the interview: A brief background of how Bruce's photography business thrives without marketing Attracting high-volume clients from high-end membership clubs How Bruce's photography business works with club portraits Bruce's business model How Bruce came up with the idea to do club portraits Bruce's long-term goal with club portrait sessions How to send business proposals to country clubs What clients get from Bruce's free sessions How to coordinate with the country clubs during the photo sessions How to find the best location when shooting outdoors Why Bruce prefers to shoot outdoors for his club portrait sessions Bruce's scheduling process The need to have a scheduling app to take care of volume bookings How Bruce handles in-person sales sessions When is the right time to discuss pricing with clients Bruce photography style How to add more revenue to your bottom line Is it profitable to do club portraits alone Bruce average sale How to get great expressions from clients during photo sessions Establishing rapport with kids during family sessions How to overcome setbacks How to kick things off quickly when relocating your business What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I don't use any artificial lights. I use that open sky. That's my soft box. – Bruce Hirsch You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.   What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Bruce shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I present the price list when it's the proper time. – Bruce Hirsch If you have any questions I missed, a specific question you’d like to ask Bruce or if you want to say thanks for coming on the show, feel free to add them in the comments area below. Registrations are open to the missing link in your business — Qualify Your Leads, Like a Pro! For any photographer to succeed in business, you need to generate leads and convert those leads to bookings —  there is no way around it. Once you know how to generate leads, no matter where they come from, the BEST thing you can do for your business is learn how to convert those leads into bookings. At the same time, know which leads to cut loose and move on from so you can double down quickly on the leads that will become fantastic, high-paying clients. How do you get better at lead qualification? Take a course from one of the world's leading specialists in this process, who actually does this for other photographers, every day! Since starting four years ago, Audra and her team have set more than 9,000 portrait sessions, creating more than $11M in revenue for their photographer clients. If you've always wanted to be better at calling leads, OR YOU HAVE A STAFF MEMBER who needs to be better, don't miss this training. Our GUARANTEE to you: Take this training, and if you don't get enough value to increase your conversions, let me know I'll happily refund you. For more details and to register, click here:  https://learn.photobizx.com/qualify-your-leads-registration/ If you'd like to hear more from Audra before registering, check out her recent PhotoBizX interview here. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engines for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Here's the latest review… ★★★★★ Photo Biz Xposed is a game changer for your photography business! Via Apple Podcasts by Adelaide newborn and family photographer Tammy Miles, in Australia on October 21st, 2023. The podcasts are such a wealth of information, and the Facebook group is a lovely and supportive community. The paid podcast is an absolute bargain, and if you implement any of the things you learn, it’ll pay for itself in no time! I’ve done a couple of the paid courses and have found them to be great value for money, with lots of useful information and practical tips to implement what you learn. Andrew is such a genuinely nice person who asks all the good questions, and he wants us to all succeed. Thank you Andrew for putting together such an amazing resource to help everyone in the photographic community! Links to people, places and things mentioned in this episode: Bruce Hirsch Website Hirsch Studio for Photographers Bruce Hirsch on Facebook Full Slate D&M Imaging – photo lab, mention Bruce Hirsch' name and get a complimentary 16×20 Thank you! Thanks again for listening, and thanks to Bruce for coming on and sharing all the details that go into his unique and profitable marketing strategy for high-volume family and couple photography by partnering with golf and country clubs. That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 537: Bruce Hirsch – Partner with clubs to book a wealth of photography portrait sessions appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area. Marie Wulfrmam of www.mariewulframphotography.com is definitely an animal lover. She worked in veterinary medicine for over eight years before pursuing a career in pet photography. COVID opened the door for her to start her business and go after her dream of being a pet photographer. It took just over a year to crack the six-figure milestone. And she did it without making consultation calls and pretending to be an extrovert. On her About page, she shares that she's autistic, introverted, and prefers to stay behind the computer and camera. She's been recommended to me by multiple Premium Members, who have said I need to get her on the podcast. I'm rapt to say how right they were and loved everything Marie shared, including her strategy on how to utilise event giveaways to generate photography leads and bookings with happy clients who go on to make fantastic purchases, averaging over USD$3,000! Here's some more of what we covered in the interview: Why Marie chose to become a pet photographer How to build and reach six-figures with your photography business in twelve months How to transition from having a full-time job to going full-time as a photographer Marie's targets for next year Why Marie doesn't call clients before the actual sessions Having multiple consultations at the same time via text messaging Discussion about autism and how it impacts Marie's day-to-day life and business Demographics of Marie's clients Why Marie has found pet photography clients who don't have kids make better clients Using text messages via Google Voice Marie's process when sending text messages to clients How Google Voice works Marie's inquiry process How Marie responds to after-hours inquiries Where does Marie's 50% booking rate come from What Marie's clients are spending on pet portraits, on average Who are Marie's top clients, and where she finds them How to ensure clients have a great experience with their pet photography sessions How event giveaways work The importance of attending pet events to bring in pet photography clients What Marie's booth looks like at her pop-up events Marie's business strategy during winter months when she can't do outdoor pet sessions What's included in Marie's event giveaways Information you need to gather for landing pages Pricing and setting expectations on what clients spend, on average How Marie chooses her giveaway winners Why it is necessary to introduce automation into your business Marie's scheduling process How to deal with pushbacks on refundable deposits (or booking fees) Leads coming from Facebook and Instagram Marie's secret to why her giveaways work so well What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I'm very heavy on actually taking action on the things that I learn. As soon as I learn something, I tend to implement it pretty quickly. – Marie Wulfram You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.   What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Marie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I feel like a great experience itself is enough to generate referrals. If somebody has a great time, they get great images and they get great products, they're going to talk about you. – Marie Wulfram If you have any questions I missed, a specific question you’d like to ask Marie or if you want to say thanks for coming on the show, feel free to add them in the comments area below. Registrations are open to the missing link in your business — Qualify Your Leads, Like a Pro! For any photographer to succeed in business, you need to generate leads and convert those leads to bookings —  there is no way around it. Once you know how to generate leads, no matter where they come from, the BEST thing you can do for your business is learn how to convert those leads into bookings. At the same time, know which leads to cut loose and move on from so you can double down quickly on the leads that will become fantastic, high-paying clients. How do you get better at lead qualification? Take a course from one of the world's leading specialists in this process, who actually does this for other photographers, every day! Since starting four years ago, Audra and her team have set more than 9,000 portrait sessions, creating more than $11M in revenue for their photographer clients. If you've always wanted to be better at calling leads, OR YOU HAVE A STAFF MEMBER who needs to be better, don't miss this training. Our GUARANTEE to you: Take this training, and if you don't get enough value to increase your conversions, let me know I'll happily refund you. For more details and to register, click here: https://learn.photobizx.com/qualify-your-leads-registration/ If you'd like to hear more from Audra before registering, check out her recent PhotoBizX interview here. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engines for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. Most of my clients actually come in through event giveaways. – Marie Wulfram If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. To feel good about doing a giveaway, it had to include something tangible and something decent. – Marie Wulfram Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Marie Wulfram Photography Website Marie Wulfram Coaching Marie Wulfram Photography on Facebook Marie Wulfram Photography on Instagram Episode 535: Melissa Rich – The easiest way to set up or migrate CRMs for photographers Episode 358: Sean LeBlanc – How to book incredible portrait photography clients at expose Qualify Your Leads, Like a Pro! — Registrations are open for this training with Audra Harris Thank you! Thanks again for listening, and thanks to Marie for coming on and sharing all the details that go into utilising event giveaways to generate photography leads and bookings that go into make fantastic, happy clients and terrific sales. I've tried to make my business as easy, streamlined and stress free as possible and that includes as many automations as I can figure out. – Marie Wulfram That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 536: Marie Wulfram – How to utilise event giveaways to generate photography leads appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

Premium Members, click here to access this interview in the premium area. Melissa Rich of www.virtuallydonesystems.com is an expert with CRMs… setting them up for photographers to save you time and effort learning new software from scratch. And if you've ever wondered which CRMs are the easiest to use, and how you should have them configured — from basic to advanced strategies — this episode is for you. If you heard last week's interview with the incredibly successful Mary Beth Wood, you would know I found her via Melissa Rich of Virtually Done Systems, today's interview guest. Mary Beth talked about her workflow in that interview and shared how she changed from one CRM to another but outsourced the whole process. It was Melissa who she outsourced the massive job to. I can't think of many things worse than learning new software and migrating my old ways into a new system — I just want things to work. I learned that Melissa was a photographer and started a new workflow business for creative small business owners so they would have more time away from their computers with well-thought-out and structured, automated workflows. After hearing about her effect on Mary Beth's business, I was excited to learn more, get this interview to you, and share the easiest way to set up or migrate CRMs for photographers. Here's some more of what we covered in the interview: How Melissa conceptualized her new systems business Why start a business on top of a successful photography business How to find the right CRM for your business Why you need a CRM for your photography business Why photographers hire Melissa What are project management tools for What project management tools can photographers use Discussing different CRMs and project management tools Differentiating the functions of different CRMs How Dubsado works differently What are some of the mistakes photographers make when setting up their CRM Do you need a CRM and email software for your business The need to create custom fields to buff up client experience How to use Zapier with Dubsado Eliminating the fear of establishing a CRM for your photography business Sending an automated lead responder How Melissa prices her services An example of a good workflow How to gather more information from a lead responder Creating a lead magnet How to design a good workflow The importance of sending out follow-up emails What to say on follow-up emails When do you input leads in your CRM What is the magic email How photographers collect payment How to avoid sounding robotic with your automated emails When is the right time to have a CRM for your business How can business owners know what CRM is good for their business What’s on Offer for Premium Members If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I wanted to help other photographers get their systems up and running and going because that's something that so many creatives with this big, beautiful brains that can do these things amazing work, that's something they struggle with. – Melissa Rich You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.   What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Melissa shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. You can customize and automate anything and everything. You just have to take the time to learn the tool and really know your workflows in and out. – Melissa Rich If you have any questions I missed, a specific question you’d like to ask Melissa or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engines for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you don't have that 3rd follow-up email, you're never going to book that client. You got to send it. – Melissa Rich If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Here is the latest review… ★★★★★ The very best information all in one simple place Via Apple Podcasts by Connecticut boudoir photographer, Mary Beth Wood, in the USA on October 4th 2023. This podcast has done the work for you if you’re a photographer. Andrew has taken the golden nuggets we all crave as photographers and put them in one place. The topics range and can apply to so many facets of our business. If you are looking to improve your photography business, look no further — Andrew has you covered! Links to people, places and things mentioned in this episode: Virtually Done Systems Website Virtually Done Systems on Instagram Virtually Done Systems on Facebook Rivas Photography Website Kyle Rivas on Instagram Episode 534: Mary Beth Wood – Setting expectations leads to big portrait photography sales Thank you! Thanks again for listening, and thanks to Melissa for coming on and sharing everything she does to help photographers choose and set up a perfectly beautiful workflow with their CRM software. I recommend sending at least two follow-up emails after that initial inquiry email. – Melissa Rich That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 535: Melissa Rich – The easiest way to set up or migrate CRMs for photographers appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.