556: Johl Dunn – Unlock Your Photography Business Potential and Stop Failing

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Johl Dunn of www.johldunn.com is a photography business and mindset coach based in Australia with photographer clients around the world, and he's no stranger to this podcast. Johl has been featured in multiple interviews and delivered training sessions like the Pricing Masterclass.

The catalyst for this interview was following a chat and email with Johl about why some photographers are coachable and others aren't. here's the email Johl sent me…

After coaching so many photographers and talking to many other coaches over the years, why do some photographers get okay results and some get phenomenal results, even though they are given the exact same formula, processes, and mindset strategies?

I have pondered this for a while and have come up with six distinct areas that make the difference. Most do one or more well, but doing all of them makes the biggest difference.

Habit — This significantly impacts results, and my clients get dramatically better results than those who don't—my clients who stick to and implement a powerful morning routine.

The whole reason I preach this and bang on about it is that through specific habits, you get the aggregate benefit of marginal gains over time. They don’t understand that you don’t rise to the level of your goals; you fall to the level of your habits.

James Clear puts it best: ‘The quality of your life depends on the quality of your habits.’

Action — very simply, they take decisive, aligned action. They don’t procrastinate; they take the actions that will get results and don't keep themselves ‘busy’ with bookwork or retouching.

Comfort zone — This ties into action. You get different results when you can push through your comfort zone and take action when it scares you or makes you uncomfortable. To run a successful business, you need to be comfortable being uncomfortable often. The more you do it, the easier it gets and the more powerful the results.

Mindset — This is a broad and almost intangible topic, but to keep it simple, they get in their way and don’t have a growth mindset. They see everything as fixed and look at life as ‘glass half empty’. The beautiful thing is that this can be changed if they are willing to work. Often, my clients come in this way, and through being coachable and open to different personal strategies, they shift their way of thinking.

Follow the Process — Business is all structure and process, and those who invest the time and effort into establishing and implementing solid processes have a replicable strategy for success.

They invest in themselves—This one I find interesting. If you look at nearly all successful business owners, the common denominator is that they have had coaching, attended seminars, and read books—not on photography but on business, mindset, sales strategy, and marketing.

This is where it gets interesting. Why do some who do coaching and have had multiple coaches only get average results or can’t maintain success even though they heavily invest in themselves?

I see that they aren’t coachable, meaning they don’t do the work or are hoping for a magic bullet and don’t adhere to and implement the other aspects I just addressed.

They hope to throw money at the problem instead of putting in the work to shift the results they are getting. They often want fast results and aren’t willing to take a long-term view of where they want to go, hence not meeting some of the points above.

To recap, the clients have the discipline to stick with the morning routine and personal habits we set out, get out of their comfort zone, take aligned action, come in with the right mindset and be open to new concepts and ideas. Just trust the process and put in place solid systems and structure.

I am fascinated by human behaviour and psychology. I am constantly refining and tweaking what I do and how I coach to get the best possible results for my clients. It’s what lights me up and brings me so much joy. Seeing clients get results they never dreamed possible or tell me they have never been happier makes it all worthwhile.

In this episode, discover how to unlock your photography business potential and why so many photographers fail.

Here's some more of what we covered in the interview:

• Johl Dunn transitioned from a profitable photography business to coaching, focusing on helping others reach their full potential in the photography industry.
• The success of photographers is often tied to their habits and mindset, with a focus on breaking bad habits and forming productive ones, such as committing to reading for 20 minutes a day for 30 days.
• Emphasizing the importance of morning routines and prioritizing actions that advance business goals, including identifying and completing the three most important tasks each day.
• Overcoming fear and limiting beliefs is crucial for growth, with stories of clients overcoming fear of judgment and rejection through mindset exercises and addressing root fears.
• Business success is also linked to clear processes and the importance of outsourcing to avoid bottlenecks and facilitate growth.
• Investing in oneself through coaching and setting ambitious goals are key strategies for personal and business development.
• Tracking personal and business goals with a diary helps maintain work-life balance and focus on what truly matters.
• Setting non-negotiables for mental health and wellness is vital, ensuring a healthy balance even during busy periods.
• Mindset coaching has profound impacts on both personal life and business success. Stories of improved relationships and mental health lead to better business outcomes.

What’s on Offer for Premium Members

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Johl shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any questions I missed or a specific question you’d like to ask Johl or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

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