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PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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May 15, 2023 • 57min

515: Mallory Dawn – How to attract perfect and high paying wedding photography clients

Premium Members, click here to access this interview in the premium area. Mallory Dawn of www.mallorydawn.com is a wedding photographer based in Los Angeles, California, and available to work worldwide. Her specialty and focus is photographing with film. Take one look at her gorgeous website, incredible Instagram feed or Pinterest account, and I'll guarantee her beautiful work will draw you in. You'll see wonderful details, soft light, emotion, beauty, happy smiles, real and delicate grain… and wonder why your photography can't be the same. She began her business in 2012 and started shooting weddings in 2014. In addition to weddings, she does also photograph couple's portraits in the same style. Wedding prices start at $8,600 USD, and portraits at a little over $900. In this interview, learn how to attract your perfect and high-paying wedding photography clients today. Here's some more of what we covered in the interview: Mallory's wedding photography business model Mallory's film shooting process Is shooting film a viable option in the wedding industry today How many rolls of film does Mallory shoot for a typical wedding The costs of film processing Why do film photographers charge high prices Can you shoot digital and edit to have that film look Why should you consider shooting film Why do clients choose to book Mallory Number of weddings Mallory books each year The leap to increasing her wedding photography pricing Why is it difficult to increase prices The most popular package clients go for Why Mallory doesn't push wedding albums to clients Why are engagement sessions important How Mallory finds her ideal clients Can you attract wedding photography clients from Instagram The importance of using reels for your socials How Mallory creates her reels Collaborations with vendors Mallory's process for dealing with vendors Mallory's process for submitting content to editorials Should you submit to different blogs as part of the marketing strategy Mallory's process for sending photos to digital labs What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. Getting published is free marketing. – Mallory Dawn You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Mallory shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. If you have any questions I missed, a specific question you’d like to ask Mallory or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Mallory Dawn Website Mallory Dawn on Instagram Mallory Dawn on Pinterest Social Templates — ONE MONTH FREE ACCESS with Promo code: MALLORYDAWN For 25% off anything in Mallory's Online Store/Shop, use Promo Code: PHOTOBIZX25 Thank you! Thanks again for listening, and thanks to Mallory for sharing her thoughts, ideas and experience on how to attract the best wedding photography clients via blogs and relationship-building with the perfect vendors in your local area. Pricing yourself is one of the hardest things to do. – Mallory Dawn That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew   The post 515: Mallory Dawn – How to attract perfect and high paying wedding photography clients appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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May 8, 2023 • 51min

514: Katie Phillips – Photography exhibitions as a marketing strategy and much more

Premium Members, click here to access this interview in the premium area. Katie Phillips of www.katiephillipsphotography.com.au is a country girl based in rural Australia who focuses on ​families, couples and babies in her photography business. It was the following message that had me request this interview. She wrote… Hi Andrew,   I know it's very late notice, but I wanted to invite you to my exhibition opening.   It started as a marketing strategy to get clients in the door, but now it's morphed into something much bigger.   The project has been an incredible experience and one that's been a fantastic source of income.   The first time I did this in 2021, I was able to book my entire year from one Facebook ad and generate almost $75000 income.   This year was a bit different as I had to pull it together in about two months, but it's bigger and better — in a proper gallery (last time, it was in a recently vacated retail space!), and I'm so looking forward to the opening on Saturday! In this interview, Katie shares everything you need to generate bookings, make sales and exhibit your photography to get known in your community, grow your business and generate a high income with your photography. Here's some more of what we covered in the interview: What is the goal of creating a photography exhibition Why photographers should be utilising exhibitions in their businesses Do you earn income through photography exhibitions How was Katie's photography business doing before her big break What Katie did to broadcast her business and tap into her target audience How the ‘Wanted Facebook Ads' changed the course of her business Katie's reasons that prompted her to launch her first Facebook Ad How to plan a photographic exhibition How long does it take to plan an exhibition Ideal print sizes to use for your first photographic exhibitions How to host and run a cost-friendly exhibition What happens to framed exhibition prints Katie's FB Ad inquiry process How to qualify customers that will be included in the photographic exhibition Are single mums a good fit when qualifying leads for profitable portrait sessions How to structure payment plans for clients Costs of running Facebook Ads to fill your exhibition Katie's photo and sales session process What to bring when doing client sessions at the client's home How Katie selects photos for her exhibition How to handle negative comments about your photography How much can you expect to earn from your first exhibitions How to promote the opening of your exhibition Katie's advice for those who want to exhibit their photography Why it is best to book sessions over the phone and not via online links How Katie sees her work now after having held two photography exhibitions What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. That exhibition call was really my first big, I want to say break…the kind of the first big opportunity to really sort of get my name out there and to feel like an established business. – Katie Phillips You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Katie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. Being able to get out there and show people what I'm doing through this Facebook ad was really the pivotal moment to unlocking that audience. – Katie Phillips If you have any questions I missed, a specific question you’d like to ask Katie or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Here are the latest reviews… ★★★★★ My business would not be where it is today! Via Google Reviews by Adelaide Family Photographer Deb Elton, in Australia on May 3rd, 2023. I just love all the excellent information and interviews Andrew provides each week to help grow my photography business. There is always something new to learn. Thank you Andrew, my business would not be where it is today without Photo Biz Exposed podcast. ? ★★★★★ Asks the questions the listener wants to ask! Via Google Reviews by New Hampshire's Dog Photographer, Kimberly Sarah, in the USA on May 7th, 2023. Andrew nails every interview and asks the questions the listener wants to ask! My business mind has grown since listening to Photobizx, and I encourage every type of photographer to listen and go for the Premium Membership, it is so worth it! Keep going Andrew! On a side note, this American loves his Aussie accent! Get ready to learn how to improve and make more and larger sales in your business. You'll find all the details of the training here: https://photobizx.com/salescourse Here are the main points… Take the course and get better at sales or get your money back. When I say get better, I mean make more and larger sales in your photography business. The cost is USD$97 and doubles after the live training session on Zoom. The live training is happening on May 11th, 2023, AEST. Your local time can be found: here Mark Rossetto is presenting and has personal PLUS coaching experience on sales — he knows what he's talking about and how to improve your sales. Once you register, you have lifetime access to the standalone course to be hosted on this website. Register before the live training and get FREE access to the Online Photography Sales Masterclass. If you want to get better at sales in your photography business, don't miss this one. Registration and more details here: https://photobizx.com/salescourse Links to people, places and things mentioned in this episode: Katie Phillips Website Katie Phillips on Facebook Katie Phillips on Instagram Episode 136: Bernie Griffiths – A Challenge for You to Book More Portrait Photography Sessions How to improve and make more and larger sales in your business — Register for the Sales Training here Liz Wilcox interview on Email Marketing and writing emails for photography clients Thank you! Thanks again for listening, and thanks to Katie for sharing her thoughts, ideas and experience on how to approach your very first and following photographic exhibitions in a way to get known in your community, grow your photography business and generate fantastic sales. Book the sessions if you can over the phone, if you can in that chat because if you leave it to other people and send them a link to book in, a lot of the times they drop off. – Katie Phillips That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew   The post 514: Katie Phillips – Photography exhibitions as a marketing strategy and much more appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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May 1, 2023 • 54min

513: Ilana Wechsler – Google Ads for photographers like you’ve never heard before

Former data analyst turned PPC expert, Ilana Wechsler, shares unique Google Ads strategies for photographers. Topics include dealing with Google traffic changes, configuring sites for more traffic, why Ilana isn't a fan of Facebook ads, the advantages of Google searches, and running effective Google Ads campaigns for wedding photographers.
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Apr 24, 2023 • 53min

512: Nikki Rausch – How to generate great photography sales the easy way

Premium Members, click here to access this interview in the premium area. Nikki Rausch of www.yoursalesmaven.com is a sales coach, trainer, author, and speaker. Based in the USA, she teaches her clients, many of them photographers, how to naturally move people through the selling process in a way that feels comfortable and results in more closed deals and long-term clients. She focuses specifically on the sales conversation itself. By sharing ‘what to say' and ‘when to say it' so, you can see an actual increase in your revenue. By way of some background, Nikki has sold to organisations, including The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA. With a business degree from the University of Washington and a master's certification in Neuro-Linguistic Programming, sales have been her thing for over 25 years. In this interview, learn the methods and strategies to make selling in your photography business more effortless, more fun, and more profitable.  Here's some more of what we covered in the interview: What is Neuro-Linguistic Programming Scaling your business with repeat clients How to build a good reputation for your business Why it is better to hire someone based on referrals Can anybody become a great salesperson Is it better to raise prices or increase product offerings Why it is important to change the way photographers layout their offers The most effective way to sell your products and services The importance of doing top-down selling Why anchor packages are important and how to set proper pricing for these Why are clients less likely to choose the bottom-tier packages Is it ok to have a low starting price What is the ideal starting price you should offer clients Why it is better to show your pricing on your website The need to have price ranges for your pricing How many packages should you have for your business What is the selling staircase approach to offering product Paying attention to people's body language and the way they speak Discussing matching and mirroring your customer in a sales consultation The best technique to connect with people Changing your mannerisms to become a more credible business owner How to deal with client objections or indecision during the sales process The importance of using open-ended questions to close a sale Why Nikki doesn't believe in chasing clients Discussing decision makers when conducting your reveal sessions Sample questions that will guarantee closed sales during the reveal process What is a conditional close question When is the best time to offer discounts How to make it easy for people to buy your product What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. Sales is not something that you're supposed to do to another person. Sales is something you do with people. It's a collaborative conversation. – Nikki Rausch You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Nikki shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. As the salesperson, your job isn't to convince people to buy. Your job is to guide people so that they get to the place where there's a decision put in front of them so they can decide to buy. – Nikki Rausch If you have any questions I missed, a specific question you’d like to ask Nikki or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Here's the latest review… ★★★★★ My website is 8 million times better now! Via email from Sunshine Coast boudoir photographer Richard Grenfell in Australia on April 20, 2023. Thank you to Andrew for hosting the Build a Website that Works with Jeff Brown. I knew my old website sucked but did not know how to make it unsuck. I did the course and followed Jeff's step by Step guide. With his help, I now have a website that looks awesome and is 8 million times better than my old site, and I  am confident I will get a much better enquiry from it. Thank you, Andrew and Jeff The Past, Present and Future of Photography with Andrew Hellmich I was interviewed by branding photographer Paula Brennan, and it was fun to be on the other side of the questions for a change. Here are some of the topics we chatted about: – How I got my start as a wedding photographer – Sustaining business through major industry changes – The 100 Strangers Project – Burnout and the Value of creating a lifestyle focussed business – AI and the future potential for early adopters   Click the YouTube link or image above to hear the short and hopefully fun interview. Links to people, places and things mentioned in this episode: Your Sales Maven Website Closing the Sale Ebook Your Sales Maven on Facebook Your Sales Maven on Instagram Your Sales Maven on LinkedIn Your Sales Maven on Pinterest Episode 505: Rebecca Sehn – Perfect branding plus a converting website lead to success Andrew's interview with branding photographer Paula Brennan PBX471: Andrew Darlow – How to manage your photography backups the right way Thank you! Thanks again for listening, and thanks to Nikki for sharing her thoughts, ideas and experience on how to approach photography sales to make them easier, repeatable and more enjoyable for both the photographer and our clients. It's really, really important that when you layout your offer in front of your client, it's top down selling, first and foremost. And if you're doing it the other way around, I guarantee you when you switch it, you'll start making more money. – Nikki Rausch That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew   The post 512: Nikki Rausch – How to generate great photography sales the easy way appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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Apr 17, 2023 • 1h 32min

511: Tammy Miles – Taking photography from hobby to profitable business

Premium Members, click here to access this interview in the premium area. Tammy Miles of www.captivatingphotography.com.au is based in Adelaide, Australia, and is a mother of three who focuses on family photography. She has an easy-to-use website complete with a welcome video, beautifully photographed products and a lovely warm look to her images. I asked her onto the podcast after receiving the following message… Thanks for your great podcast. It has helped me and my business immensely. I have moved from doing it as a hobby with no profit to quitting my day job and now having a profitable business. Along with being a mother and photographer, I am also a practising Occupational Therapist. I have experience working with children and adults with Autism Spectrum Disorder, sensory processing disorders, and other physical and cognitive disabilities.  In addition, Tammy told me about working with photography business coaches Mark Rossetto and Johl Dunn. And although she says she's still early on in her business journey, it's exciting to see where it has the potential to lead. Here's some more of what we covered in the interview: Tammy's target market Ideal places for outdoor portrait sessions in Adelaide Tammy's business goals Tammy's reason for switching careers Tammy's revenue from photography today Dealing with imposter syndrome when starting out as a photographer The advantage of hiring a photography business coach Turning a hobby into an income-generating and sustainable business When is the best time to step up your business What is a stretch goal How Tammy quit her day job and transitioned to a full-time photographer Why overbooking your calendar is a good thing Is it important to shoot less but charge more Photography pricing and packages Tammy's thoughts on her photography competition Tammy's approach to in-person sales In-person sales process Why it's better to give clients a physical pricelist Tammy's consult call process How to qualify leads Dealing with clients who can't afford your packages Why it's important to have both parents there for in-person sales sessions The importance of collecting a booking fee from your clients Why Tammy thinks social media platforms don't generate enough leads How to move past imposter syndrome What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I always think about the profit because I don't see the point in going “Oh, I've made $2000”, but I don't know how much I've actually taken home. I always focus on how much I'm getting out of it as opposed to how much is coming through. – Tammy Miles You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Tammy shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I don't want to waste my time. Time is a valuable resource to me. – Tammy Miles If you have any questions I missed, a specific question you’d like to ask Tammy or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Here's the latest review… ★★★★★ The Online Sales Course was EXACTLY what I was looking for! Via email from Sydney pet photographer Rachel McCready in Australia on April 14, 2023. I’m a hater of sales and never felt IPS was going to be my thing. I also felt bad about making people come to the studio twice. I still have samples in the studio for people interested in prints and products, but I’ve already sold to the 3 people I’ve offered my new digital packages to. Not the highest package, but I have priced them in a manner that even if I sell 3 of my lowest packages per week, I’m able to live comfortably and keep the lights on! I can’t thank you enough for this course. I’ve only implemented it over the weekend, but so far, so good! I have super high hopes that this is the breakthrough I was looking for. ? Email from MaryBeth Bryant – Check out the audio recording at the end of the episode.  Hey Andrew – I listened to your podcast with Neyssa Lee last week. Disclaimer I sent her your way because I think she’s amazing so I’m biased. I wanted to reach out because I appreciated the honest conversations about “a mom with a camera”.  Previous to doing photography full-time, I worked in the corporate world for 14 years as a business analyst, and I’m pretty comfortable with more male-dominated industries. However, after choosing to do photography full-time, I was caught off guard by how, for women being a photographer was marginalized a lot. “Just a mom with a camera” or you must take photos so you can stay home with your kids, side hustle …that type of thing. Questions about what does your husband think about the extra income, does your husband support this, etc. I always told people what I did before, but now I avoid saying I’m a photographer. Because without fail, someone else will go, “Oh I know another mom with a camera who takes nice photos” Never have I ever heard of a Dad with a camera or heard a male photographer ask any of those questions or assume photography is a side hustle for a man. Most successful photography businesses were male, and females were often coined as “shoot and burn” moms with cameras. It’s bizarre because, in my previous to photography career, I never had people ask me what my husband thought about or group me as just a Mom who is a business analyst. Haha, it’s funny to think about. The other interesting thing I notice is successful women photographers also qualify their job. I’m a photographer, but I make six figures. Or I’m a full-time photographer and can watch my 6 kids without childcare…. to sort of break that “Mom with a camera mentality”.  Or I’m a photographer, but I also have a physical studio. But most male photographers I meet just say they are a photographer, and no one assumes it’s not a full-time, stand-alone job. Sorry for the long dump of thoughts on this.  But I wanted to chime in on the last podcast because as a woman who has spent a ton of time in business, both photography and non, it’s interesting the hurdle I see women have to be viewed beyond the “mom with a camera”.  Also, I definitely don’t think you were interviewing her in this way. I’m happy to see someone come on and talk about this. Because I think it’s way more of an issue at times, then some people notice. Thanks for the great interviews! I appreciate your contribution to our industry. MB Bryant Images – the website. Links to people, places and things mentioned in this episode: Captivating Photography Website Captivating Photography on Facebook Captivating Photography on Instagram Episode 330: Johl Dunn – How to create a money making portrait photography business Episode 487: Mark Rossetto – Shady marketing practices, pricing for profit and a game changing welcome video for photographers MB Bryant Images — the website Thank you! Thanks again for listening, and thanks to Tammy for sharing her thoughts, ideas and experience on taking the successful and scary leap from hobby to part-time to full-time photographer. At the moment, I feel comfortable with where my prices are at but I'm sure at some point in the not too distant future I'll be happy to go up another step. But I feel like I need to believe in it before I can try sell it. – Tammy Miles That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew   The post 511: Tammy Miles – Taking photography from hobby to profitable business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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Apr 11, 2023 • 41min

510: Neyssa Lee – How to attract paying photography clients without free sessions 

Premium Members, click here to access this interview in the premium area. Neyssa Lee of www.neyssalee.com is a Seattle-based lifestyle family, newborn and maternity photographer in the USA. She's also a mother of six! Her beautiful website clearly states her family sessions start at $925, which surprised me a little because this email had me reaching out for an interview… Hey Andrew,   I was listening to the episode with Katrina Ferguson and loved that you featured a non-6-figure photographer.   I have been running a photography business for 13 years, all while growing a family (I have six kids, between 1 and 11).   I grew my business without Facebook ads or a substantial social media following.   This past year I have leaned into helping other photographers who are early in business and want to grow in a way that is sustainable for raising a family.   In the photography business world, I know firsthand how you can feel less than a mom and a photographer. However, I know that my business is important, as is my voice in this industry. In this interview, Neyssa shares how to attract paying clients to your photography business without free sessions.  Here's some more of what we covered in the interview: Hitting a six-figure target as a gauge for success as a photographer What success means for a photographer in the industry Neyssa's thoughts on not finding success in the photography industry Juggling a work-life balance while being a mum of six How Neyssa started her career as a photographer Neyssa's annual revenue Helping photographers succeed without going through the usual business coaching approach Pricing, album layout and packages included The percentage of clients buying prints from Neyssa Neyssa's sales sessions process How to have families commit to paying $1000USD before their photo sessions Why Neyssa doesn't upsell after her sessions How to land on the first page of Google searches The importance of long-tailed keywords to get higher SEO rankings The importance of blog posts for SEO rankings What topics to focus on for your blog posts The secret to getting organic traffic to your website How to write a blog post effectively to get high SEO results The importance of creating content to help clients first Neyssa's formula for writing blog posts Why you need to share your blog posts on different social media platforms Neyssa's shooting process during her 1-hr family sessions How Neyssa plans her calendar to achieve a work-life balance The importance of setting weekly, monthly, and yearly goals to run a successful photography business A sample of Nyessa's goals and what she does to reach them How to overcome guilt when spending time away from family to work on your business What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I do feel successful knowing I am running a business full-time. I am raising six kids full-time. I don't have a nanny. I don't have a team and yet, I'm doing very well. – Neyssa Lee You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Neyssa shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. Because of the way my website is setup and has all the information, I'd like to say that I book about 80% of inquiries. – Neyssa Lee If you have any questions I missed, a specific question you’d like to ask Neyssa or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. I use YOAST to make sure I get all my green lights that my blog is SEO-friendly. Some posts are not top keyword search posts but I know that they're serving my clients well. – Neyssa Lee Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Here is the latest review… ★★★★★ It’s Like Having Several Business Coaches At Your Fingertips Via Google reviews by Albany Pet photographer Julie Addison, in Australia on April  5, 2023. The Premium Membership with PhotoBizX is like having several business coaches in one place, all at your fingertips. The amazing nuggets I have gained and have already implemented into my business will be paying for my subscription for years to come, and I only signed up 3 months ago! The discount received for courses is very much welcomed. I recommend you to all my photography friends. Andrew is approachable and available. Love, Love, Love!   Links to people, places and things mentioned in this episode: Neyssa Lee Website Neyssa Lee on Facebook Neyssa Lee on Instagram Neyssa Lee on Pinterest Neyssa Lee Photography's Community for Photographers on Facebook Blogging Template for Photographers Episode 490: Katrina Ferguson – The raw truth about running a photography business with a family Episode 169: Sandra Coan – A Killer Portrait Photography Business Shooting Film with No Props Episode 319: Elena Blair – How to introduce profitable school portraits to any photography business   Thank you! Thanks again for listening, and thanks to Neyssa for sharing her thoughts, ideas and advice on attracting paying photography clients without offering free sessions by utilising a fantastic website, SEO and other tricks she's picked up in her years in business. I'm very goals-based. I'm setting goals for the week based on my goals for the year, my goals for the month, so that I know I have this work time. I need to be doing those things that work towards those goals. – Neyssa Lee That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew   The post 510: Neyssa Lee – How to attract paying photography clients without free sessions  appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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Apr 3, 2023 • 45min

509: Juliette and Benn Wilkinson – Transition successfully from wedding to portrait photography

Premium Members, click here to access this interview in the premium area. Nothing makes me happier than recording success story interviews like this with Juliette and Benn Wilkinson of www.blueskyphotography.net.au. My initial contact with this couple was about business coaching when the pandemic hit. Their main focus was weddings, and they were struggling, like all wedding photographers, with cancellations and ongoing expenses. Juliette emailed me and wrote… Benn and I are looking for a business coach to help us transition from weddings to portrait work. We're already on this path, and things have been quite successful on the sales side. However, where we struggle is getting leads. We've tried a few things (FB ads, emailing previous clients) with varying results, but we feel like we're a little directionless, trying many different things. We want to create a great marketing plan and have someone to keep us accountable and consistent in our approach instead of our ad hoc & reactive manner! Months later, this… We've been up against it the past couple of months, feeling a bit like we aren't getting any traction and how hard it is to run a business (basically feeling pretty sorry for ourselves!) Fast forward to the present day, and you can see on their beautiful website the transition to portraits is complete, and they are on track for an annual revenue of over $200k! In this interview, learn what it takes to transition successfully from wedding to portrait photography. Here's some more of what we covered in the interview: Jules and Benn's target market Roles in the business The catalyst that made Jules and Benn hire a business coach Reasons to consider different photography niches and stay away from weddings How to transition to a new photography genre successfully The benefits of hiring a business coach How to effectively keep a journal and why you should How to generate leads How to find the best leads from your photography competitions Planning session processes Jules and Benn's reveal process The importance of photographers being present during the planning sessions The need to have couples present to get better results during planning consults How to deal with pushback from clients The process of contacting leads from competitions Third-party marketing promos How to approach hotel venues and get in front of their clients What transpires when reaching out to third-party vendors Why it is important to hire a photography business coach Is having the right mindset more important than implementing a strategy Where Jules and Benn's business is heading in the next 12 months What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. Wherever you can, pick up the phone and speak to someone rather than sending them an email. – Juliette Wilkinson You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything from what Juliette and Benn shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. No matter how uncomfortable it feels or sounds, once you get on the phone and start talking to people, you forget that, you really do. I mean, you can still be nervous and you can still feel clunky but every call you get better and better. – Benn Wilkinson If you have any questions I missed, a specific question you’d like to ask Juliette and Benn or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Blue Sky Photography Website Blue Sky Photography on Instagram Blue Sky Photography on Facebook Episode 168: Two Mann Studios – Careful Curation is the Key to Photography Success Episode 293: Ben Chrisman – How to Build a Successful Studio Portrait Photography Business Episode 330: Johl Dunn – How to create a money-making portrait photography business Episode 302: Kylie Garner – Email marketing for photographers Episode 436: Nik Buttigieg – Change your mindset for photography sales success Episode 508: Helen Schryver – How to book profitable holiday portrait photography sessions Episode 466: Helen Schryver – Work less and make more by tripling your portrait photography prices Access the Johl Dunn facebook Ad Training Thank you! Thanks again for listening, and thanks to Juliette and Benn for sharing their thoughts, ideas and advice on transitioning successfully from wedding to portrait photography with the help of a photography business coach, journaling and successful lead generation and conversion. If you are thinking of coaching, do it. Because it will save you so long. You're basically paying for someone's experience and it helps you leapfrog making so many of your own errors. – Juliette Wilkinson That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew   The post 509: Juliette and Benn Wilkinson – Transition successfully from wedding to portrait photography appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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Mar 27, 2023 • 40min

508: Helen Schryver – How to book profitable holiday portrait photography sessions

Premium Members, click here to access this interview in the premium area. Today's guest, Helen Schryver, was featured in episode 466 of the podcast, where she shared that her average sales had more than trebled, and business continues to grow. That, plus the fact she lives and photographs in the UK, which we're continually hearing is one of the most demanding markets, led to me reaching out for that initial interview. Listen to that one if you want to learn about Helen's excellent lead magnet, selling wall art and how she's making terrific sales. So what prompted today's interview? I saw an email from Helen advertising mini-sessions in Paris! I followed up — asking how that went, and she replied… I ran a lead ad for free Mini Sessions in Paris and made over £3000 in sales.  This is from 21 mini shoots (20 mins each) over three mornings in Paris in October. I'll be doing this again in the spring! After emailing my list, I booked a ‘vacation shoot' with a London family in Puglia, Italy (I didn't run any ads or post on social media for this one). They spent £1700 after their shoot.  I had other families interested in other locations, but the dates didn't work out. I'll do this again next summer and organise it all earlier. Oh, and whilst planning my trip to Puglia, I also booked a job photographing some ‘behind the scenes' and social media content for the Agriturismo I stayed at, which brought in an extra £1000, which was an unexpected bonus! Once again, that was enough for me. I'm rapt today that Helen is back for this episode, where she shares everything you need to start booking profitable and fun holiday portrait photography sessions for yourself.  Here's some more of what we covered in the interview: The reason Helen started doing vacation mini sessions How Helen started getting bookings for destination mini sessions Helen's target clients for her holiday mini sessions How to schedule mini sessions in a different country while still enjoying your holidays How to find the best places to shoot when scheduling vacation shoots Helen's lighting and shooting style Using model call ads to look for potential clients Using Facebook Ads to announce photo sessions How to handle outdoor sessions when the weather changes constantly How to respond to leads from the model call ads for mini sessions Restrictions to consider when travelling to a different country to do free shoots Pricing your holiday family portrait sessions Helen's booking and viewing appointment process Having a repeatable mini-session format in different countries How long before you leave for your trip should you run your ad What to do differently when running new mini sessions Why Helen prefers to book weekends for her overseas mini sessions Finding potential clients in your email list Why Helen prefers vacation shoots during the mornings Signing up with Google forms to schedule bookings Agriturismo… what is it? How to charge for impromptu commercial photography sessions while travelling Photographing day-in-the-life sessions while on vacation What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I send the same email to everybody and in that email I gave them the photography package pricing. – Helen Schryver You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Helen shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. I won't attempt to book anything on a weekday, and just leave it to the weekend mornings for shooting. – Helen Schryver If you have any questions I missed, a specific question you’d like to ask Helen or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Here are the latest reviews… ★★★★★ Great Podcast for ALL photographers! Via email from Robin Steward on March 13th who is based in the UK and focuses on creating candid wedding photography in Somerset and surrounding areas. Realising that my website needed a spring clean, I attended the ‘Build a Photography Website that Works' course led by Jeff Brown. I found this course and the follow-up notes to be super beneficial. Not only is my knowledge of what Google is now after updated, I also have lots of actionable ideas to work on. Jeff's presentation of real, example websites was invaluable in helping me visualise what was being said. It was also useful to look beyond ‘traditional' approaches to photography websites by refocusing on what clients (and Google) actually want to know and need. I highly recommend this course. Thanks, Robin. ★★★★★ Love this idea! Via Castbox by Atlanta alternative, quirky and inclusive wedding photographer Cindy Brown, in the USA on march 20th, 2023. Regarding episode 319 featuring Elena Blair – How to introduce profitable school portraits to any photography business…  Such a brilliant idea! Links to people, places and things mentioned in this episode: Helen Schryver Website Helen Schryver on Facebook Helen Schryver on Instagram Episode 466: Helen Schryver – Work less and make more by tripling your portrait photography prices Episode 465: Ally Stuart Ross – Using photography competitions to successfully launch a total business rebrand Thank you! Thanks again for listening, and thanks to Helen for sharing her thoughts, ideas and advice on building a successful travel portraiture photography business and attracting your ideal clients who love you and what you do… while being able to travel and explore the world! NOTES FROM HELEN… I realised I should have mentioned when you asked about editing that I use Imagen AI for everything now, and after a few months of consistently uploading my revised edits to tweak it, it's SO good! For the Paris photography sessions, I did some masking of subject/sky (for the rainy shoots, the Eiffel Tower was barely visible ?), but most pics were good to go straight out of ImagenAI. Also, an update if it's useful — I just booked out my second weekend of shoots in Paris (in April) – 14 free Mini Shoots and one 2hr Family Shoot (this one was a previous Paris Mini client, and I booked this shoot from my January Giveaway campaign, the one where I send out actual printed Gift Certificates). The leads were just $0.40 each this time! I only spent $57 in total. I'm booking a May weekend now too.. ? If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post! That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 508: Helen Schryver – How to book profitable holiday portrait photography sessions appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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Mar 19, 2023 • 52min

507: Sarah Petty – Go boutique with your photography business or fail

Premium Members, click here to access this interview in the premium area. Sarah Petty of www.sarahpetty.com and www.joyofmarketing.com says… I don't just teach the boutique business model; I use it daily in my photography business! Before life as a photographer, Sarah was a marketing director at a regional ad agency and in marketing at Coca-Cola. She opened her photography business two weeks before 9-11, as the economy fell apart, with three kids under three years old. She quickly discovered the new company was consuming her time and mental energy. On the verge of burnout, unsure of how to make a real profit and give everything away, something had to change. Once she married her skill for marketing with her eye for photography, everything changed. Today, she has an incredible studio, authored a book, has a podcast, a profitable photography business and helps other photographers achieve their goals too. And to top things off…. she's based in Central Illinois and says if I can be successful here, you can succeed wherever you are too! In this interview, learn why you must become a boutique photography business or risk failing.  Here's some more of what we covered in the interview: Do you need a team when aiming for a 300k revenue Invest 10% in hiring employees Things to consider when finding a mentor for your business The difference between the cost of sales and the cost of goods Keeping the cost of sales under 16% to a maximum of under 25% How to compute the cost of sales Should you increase pricing first or get better at marketing What is it to become a boutique photographer How to survive as a business owner in today's market Why Sarah thinks it's harder to get clients if you stay somewhere in the middle range Sarah's inquiry and booking process How to create value The need to believe in your photography prices How to convince yourself of your worth as a photographer Is it possible to convert free session leads to boutique clients How to attract the best clients into your business Strategies to convert leads to become high-paying clients How to get 10-20 clients from a single lead How Joy of Marketing works Why it's important to get a mentor Why Sarah advises against putting prices on your website What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. It's important when you're taking business advice to take it from someone who knows how to make money. – Sarah Petty You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Sarah shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. Marketing's job is to generate leads. What we say to them is what books them. Don't be afraid to talk to them. – Sarah Petty If you have any questions I missed, a specific question you’d like to ask Sarah or if you want to say thanks for coming on the show, feel free to add them in the comments area below. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. I've made every mistake. I've heard every question and I have this much conviction that all day long, it's worth what I charge. – Sarah Petty Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Bonnie Sindelar from happily Ever Photo Interviewed Me If you'd like to hear a little about me and my photography business ideas, check out my recent interview with Bonnie for her community at www.happilyeverphoto.com. It's a short, fun 20-minute interview, and you can find interviews with other photographers too. Links to people, places and things mentioned in this episode: Sarah Petty Website Joy of Marketing Sarah Petty on Instagram Joy of Marketing – For Photographers on Facebook Join the 3 Day Slow Season Marketing Sprint and Book Your Next Client Faster Thank you! Thanks again for listening, and thanks to Sarah for sharing her thoughts, ideas and advice on building a successful boutique photography business and attracting your ideal clients who love you and what you do. We have to find a problem that we can solve. We have to educate the person that has the problem that we have a solution that they didn't even know about. – Sarah Petty If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post! That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 507: Sarah Petty – Go boutique with your photography business or fail appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.
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Mar 13, 2023 • 57min

506: Michele Grenier – How to succeed with a sports portrait photography business

Premium Members, click here to access this interview in the premium area. Michele Grenier of www.michelegrenierphoto.com is a full-time sports photographer specialising in high-performance and strength-related sports portraiture. She aims to help companies, brands, and event organisations share compelling visual stories worldwide. Take one look at her portfolio, and you'll see the work of a photographer who knows lighting, timing, editing, pain, commitment, speed, and pushing the limits. Her work has graced the cover of sports and photography magazines and feature articles and blogs for photographers and sports brands. In addition to her badass photography, she's an author, a Skylum Software and HoldFast ambassador, a speaker and an educator. Based in Quebec City, Canada, I was eager to have her on the podcast and learn how to succeed with a sports portrait photography business. Here's some more of what we covered in the interview: Who are Michele's clients The kind of sports photography Michele shoots Is there money in sports photography today The need to diversify your income stream Michele's other income streams Michele's revenue How important is it to get a degree in photography Is the impostor syndrome prevalent in the sports photography industry What is Skylum Is using AI in your editing process really useful The future of AI in the photography industry How to use Skylum Michele's post-processing process How Michele finds her clients How to approach prospect models to do practice photo shoots for portfolio building Michele's pricing structure How Michele handles model release forms How to solicit feedback from clients Why Michele stopped uploading posts on Instagram Why Michele chooses YouTube to showcase her business Michele's future photography business plans What’s on Offer for Premium Members If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest. If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and ALL future interviews delivered automatically to your phone or tablet. Plus, special member-only interviews. I strongly believe in taking a step backward to make two steps forward. – Michele Grenier You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online. Seriously, that's not all. In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business. What is your big takeaway? Following this interview, I’d love to know if you're taking anything away from what Michele shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode. When you want to make a living out of photography, yes you have to be able to do great pictures, but you also have to know how to make yourself seen, make your work seen, get new clients, advertising. – Michele Grenier If you have any questions I missed, a specific question you’d like to ask Michele or if you want to say thanks for coming on the show, feel free to add them in the comments area below.   Do you need a photography website that works? If you've always wanted a website that brings in clients and missed the live training, you can still access the course on the new course page set up on this website. More details here: https://photobizx.com/websitecourse And here are what a couple of attendees had to say following the training… Via email from South Jersey wedding photographer, Gen Palmer. Wow! If you have any kind of website I can’t recommend this course enough!! Several years ago I paid $5k to have my branding done and my website designed. While the result was beautiful, it was nowhere near as impactful as my brand and website will be once I implement what Jeff teaches in this class! For several hundred dollars, this is a no-brainer. and this… Via email from Toronto portrait and boudoir photographer, Carla Morgado. Thanks for a great website course. It was easy to implement the changes and now I have a new home page that guides the visitor to take action. They know what I do, where I do it, why I’m different and how to take action. Thanks again! Bait and Switch Marketing If you missed all the chatter following this segment on A Current Affair, an Australian-based and very sensationalized, trashy news program, there was a feature on GAP Studios in Queensland. The premise of the story was the studio's bait-and-switch marketing combined with pushy sales strategies You can see the story here. And you can hear my comments ad thoughts in today's episode prelude. Also, you'll hear me reference the role-play interview with Lorena Cora, when you can listen here: https://photobizx.com/lorena-cora-coaching-call-for-photography-lead-qualification-giveaways Lastly, if you're a Premium Member, you can read and contribute to the thread in our Group here. iTunes Reviews and Shout-outs I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons. Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome! Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show. If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name. I always make sure that I have a great connection with the people that I'm working with. – Michele Grenier Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to. Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​ Links to people, places and things mentioned in this episode: Michele Grenier Website Michele Grenier on YouTube Michele Grenier on LinkedIn Michele Grenier on Photo Focus Skylum Software — Promo code: MGPHOTO-NEO Thank you! Thanks again for listening, and thanks to Michele for sharing her thoughts, ideas and advice on how to build a successful sports portrait photography business today. I try to always remember when times are harder or when I'm just alone by myself and I'm doubting my skills or if I'm ever going to have a job again, just do something. Do action and things are going to happen after that. – Michele Grenier If you have any suggestions, comments or questions about this episode, please be sure to leave them below in the comment section of this post, and if you liked the episode, please share it using the social media buttons you see at the bottom of the post! That’s it for me this week; I hope everything is going well for you in life and business! Thanks, and speak soon Andrew The post 506: Michele Grenier – How to succeed with a sports portrait photography business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.

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