Premium Members, click here to access this interview in the premium area.

Nikki Rausch of www.yoursalesmaven.com is a sales coach, trainer, author, and speaker. Based in the USA, she teaches her clients, many of them photographers, how to naturally move people through the selling process in a way that feels comfortable and results in more closed deals and long-term clients.

She focuses specifically on the sales conversation itself. By sharing ‘what to say' and ‘when to say it' so, you can see an actual increase in your revenue.

By way of some background, Nikki has sold to organisations, including The Bill & Melinda Gates Foundation, Hewlett-Packard, and NASA.

With a business degree from the University of Washington and a master's certification in Neuro-Linguistic Programming, sales have been her thing for over 25 years.

In this interview, learn the methods and strategies to make selling in your photography business more effortless, more fun, and more profitable. 

Here's some more of what we covered in the interview:

• What is Neuro-Linguistic Programming
• Scaling your business with repeat clients
• How to build a good reputation for your business
• Why it is better to hire someone based on referrals
• Can anybody become a great salesperson
• Is it better to raise prices or increase product offerings
• Why it is important to change the way photographers layout their offers
• The most effective way to sell your products and services
• The importance of doing top-down selling
• Why anchor packages are important and how to set proper pricing for these
• Why are clients less likely to choose the bottom-tier packages
• Is it ok to have a low starting price
• What is the ideal starting price you should offer clients
• Why it is better to show your pricing on your website
• The need to have price ranges for your pricing
• How many packages should you have for your business
• What is the selling staircase approach to offering product
• Paying attention to people's body language and the way they speak
• Discussing matching and mirroring your customer in a sales consultation
• The best technique to connect with people
• Changing your mannerisms to become a more credible business owner
• How to deal with client objections or indecision during the sales process
• The importance of using open-ended questions to close a sale
• Why Nikki doesn't believe in chasing clients
• Discussing decision makers when conducting your reveal sessions
• Sample questions that will guarantee closed sales during the reveal process
• What is a conditional close question
• When is the best time to offer discounts
• How to make it easy for people to buy your product

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

Sales is not something that you're supposed to do to another person. Sales is something you do with people. It's a collaborative conversation. – Nikki Rausch

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Nikki shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.

As the salesperson, your job isn't to convince people to buy. Your job is to guide people so that they get to the place where there's a decision put in front of them so they can decide to buy. – Nikki Rausch

If you have any questions I missed, a specific question you’d like to ask Nikki or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

Here's the latest review…

★★★★★ My website is 8 million times better now!

Via email from Sunshine Coast boudoir photographer Richard Grenfell in Australia on April 20, 2023.

Thank you to Andrew for hosting the Build a Website that Works with Jeff Brown.

I knew my old website sucked but did not know how to make it unsuck.

I did the course and followed Jeff's step by Step guide. With his help, I now have a website that looks awesome and is 8 million times better than my old site, and I  am confident I will get a much better enquiry from it.

Thank you, Andrew and Jeff

The Past, Present and Future of Photography with Andrew Hellmich

I was interviewed by branding photographer Paula Brennan, and it was fun to be on the other side of the questions for a change.

Here are some of the topics we chatted about:

Click the YouTube link or image above to hear the short and hopefully fun interview.

The post 512: Nikki Rausch – How to generate great photography sales the easy way appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.