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Carol Arrscott of www.carolarscott.com is based in Pennsylvania in the USA. She was referred to me by UK-based photography business coach Jeff Brown who said you need to get Carol on the podcast; she's really kicking some goals in her business.

I started looking around online and immediately fell in love with her photos of her dog Moby — photographed as a mad scientist, a cowboy, a martial artist, a washed-up band member and more. These are so good; you need to see them!

A little more digging, and I can see different promos she's been running — senior dogs, book projects, calendar contests, easter bunny and Santa sessions for dogs and more.

From the outside looking in, I see a photography business owner with a diversified approach to marketing with a busy shooting schedule and pricing, which is clearly laid out on her website at a place where she can't help but be profitable.

In this interview, Carol shares how to realistically grow your photography business with a targeted and multi-pronged approach to marketing.

Here's some more of what we covered in the interview:

• How Carol started photographing her dog, Moby
• Finding unique ideas for pet photography
• How Carol creates photos of her dog with different looks
• Using AI and composites to create unique images
• Who are Carol's pet photography clients
• How often should you upload content to your social media accounts
• What content to post on social media to attract paying clients
• Carol's most saleable pet photography packages
• Pricing your pet photography
• Partnering with different vendors
• How Santa sessions work for pet photographers
• The lessons Carol learned over the years in her photography business
• The importance of automation when dealing with high-volume clients
• Why you need to ask for payment from clients before every session
• Quitting a day job to pursue a career in photography
• Why Carol quit her job and prefers pet photography.
• How Carol's business stayed afloat during the pandemic
• Why you can't operate as a legal business at $25.00 per digital image
• How to get past the impostor syndrome
• Does AI have a place in the photography industry today
• Where AI stands in Carol's business
• Business is all about networking
• Marketing your pet photography business through rescue centres and book projects
• How to deal with different dog behaviours
• Carol's photo session process
• Carol's target clients for rescue sessions

What’s on Offer for Premium Members

If you’re a premium member, you should have received an email with links to your version of this interview – the full-length and more revealing version where you hear the absolute best tips and advice from every guest.

If you’re on the fence about becoming a premium member, join with the $1 trial today and get access to the FULL interviews each week, get access to a fantastic back catalogue of interviews, and have ALL future interviews delivered automatically to your phone or tablet.

Plus, special member-only interviews.

I try to give people a little sneak peak into what it would look like to work with me. – Carol Arscott

You'll also receive access to the members-only Secret Facebook Group, where you can connect with other Premium Members and interview guests to help, support and motivate you to take ideas you hear in each episode and put them into action. The group also has FB live video tutorials, role-play, and special live interviews. You will not find more friendly, motivated, caring and sharing photographers online.

Seriously, that's not all.

In addition to everything above, you'll get access and instructions on forming or joining a MasterMind Group with other premium members. These groups are super motivating, make you accountable and build friendships with other pro photographers with similar motives to you – to build a more successful photography business.

What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Carol shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business due to what you heard in today's episode.

If you just put it out there that there's a session next Saturday, people will forget about it or they'll wake up and it's raining and they'll say, “Oh, I don't feel like going out in the rain. Let's just skip it.” But if they've already paid, they're gonna come. – Carol Arscott

If you have any questions I missed, a specific question you’d like to ask Carol or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

PhotoBizX Premium Membership Special!

It's rare to see a special price for the Premium Membership, but there's one available for you until Tuesday, May 31st 2023.

Why the special?

Because it's holiday time (I'm off to Spain and France) and there's no better reason to celebrate!

The 12-Month Premium Membership – is normally $200… NOW $120… https://photobizx.com/holidayspecial

This is the cheapest you'll ever see the 12-month membership.

SPECIAL BONUS FOR EXISTING MEMBERS

If you've made a membership payment this month already and want this deal, I'll refund this month's payment for you.

For me to process the refund, you'll need to email me your Paypal email address, which may be different to your regular email address.

Make sure you join first, then cancel your existing payments. This way, your Premium RSS Feed URL stays the same.

NOTE: If you are already on the special price from last year, there's no need for you to do anything. Your existing membership will automatically renew at the special price.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Ultimately, I want to set an example for my kids to really find their passion and to follow what they love. – Carol Arscott

Secondly, iTunes and Google are the biggest search engine for podcasts, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast and email me your keywords or keyword phrase and where you'd like me to link to.

I don't have anyone else to answer to and ultimately I'm responsible for my own success. So I better get up and get moving everyday. – Carol Arscott

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

The post 516: Carol Arscott – Grow your photography business with targeted marketing, realistically. appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.